LinkedIn Lessons with Michelle J Raymond - Grow your company brand and your business on LinkedIn.

LinkedIn Lessons with Michelle J Raymond - Social Selling on LinkedIn Beyond Personal Brands (LinkedIn Lesson 10)

The cliche that gets thrown around on LinkedIn is "People buy from people". We want to explore why this doesn't present the whole picture. You can't afford to not build your company brand as a business owner. LinkedIn Company Pages are one part of this puzzle. There are many others. Episode Overview - There is no one size fits all strategy on LinkedIn. - Right Product, Right Price, Right Time" is the secret to social selling. - G.T.C Synergy™️ is getting the most out of your Personal Brand + Company Brand = Competitive Advantage. Subscribe to the LinkedIn Lessons with MJR LinkedIn Newsletter here [https://www.linkedin.com/newsletters/linkedin-lessons-with-mjr-6861434915754528768/] - https://www.linkedin.com/newsletters/linkedin-lessons-with-mjr-6861434915754528768/ www.goodtradingco.com.au

LinkedIn Lessons with Michelle J Raymond - LinkedIn Pages Mythbusters (LinkedIn Lesson 11)

LinkedIn Company Pages have always been viewed as the poor cousin to personal LinkedIn profiles. Yes, personal posts get more reach but does this mean we should ignore the opportunity that is LinkedIn Company Pages? Before we jump into this let's debunk some myths that get in the way of business owners considering Pages as part of their strategy. Episode Overview * Common LinkedIn Pages Myths Debunked * LinkedIn Doesn't Listen To What Businesses Need From Pages. FALSE * LinkedIn Company Pages Are Only For Large Enterprises and Not Small Businesses.  FALSE * Linkedin Restrict Organic Reach So that Pages will Pay for Ads. FALSE * Why Does It Always Feel Like I Get Company Page Features Last? * LinkedIn Company Page New Features Subscribe to the LinkedIn Lessons with MJR LinkedIn Newsletter here [https://www.linkedin.com/newsletters/linkedin-lessons-with-mjr-6861434915754528768/] - https://www.linkedin.com/newsletters/linkedin-lessons-with-mjr-6861434915754528768/ www.goodtradingco.com.au [https://goodtradingco.com.au/]

LinkedIn Lessons with Michelle J Raymond - Why you should be building a B2B Community (LinkedIn Lesson 12)

Growing your LinkedIn Company Page Followers is one thing - creating a B2B community is the bigger opportunity. Brands that build a community are no longer a commodity. Episode Overview - What is a B2B Community - How to use your LinkedIn Company Page to build a B2B Community. - Use your LinkedIn Company Page content as your bat signal - LinkedIn Company Page tools to build your B2B community - Are LinkedIn Company Pages for small businesses too? - G.T.C Synergy™️ is getting the most out of your Personal Brand + Company Brand = Competitive Advantage. Subscribe to the Good for Business Newsletter here [https://www.linkedin.com/newsletters/6884277192415563776/] - https://www.linkedin.com/newsletters/6884277192415563776/ www.goodtradingco.com.au [https://goodtradingco.com.au/]

The Surprising Benefits of Working With A LinkedIn Coach (LinkedIn Lesson 9)

LinkedIn Lesson 9 - Sometimes being fiercely independent as a business owner can mean we don't stop and ask for help from experts. Wasting time making mistakes on LinkedIn is a luxury small business owners can't afford. HOW LINKEDIN COACHING CAN HELP YOUR SMALL BUSINESS - * Cheerleader - there for your success on the good and the bad days, * Empathy - understanding that the LinkedIn journey is different for everyone, * Independent advice - an outsider's perspective can often uncover blind spots to growth, * Clarity and Peace of Mind - know with certainty you are on the right path, * Efficiency - get more out of LinkedIn in less time. Michelle J Raymond Bio Michelle J Raymond [https://www.linkedin.com/in/michelle-raymond-goodtradingco/] is the Chief LinkedIn Strategist at her company Good Trading Co [https://goodtradingco.com.au/] and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn. Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Connect - michelle@goodtradingco.com.au or www.goodtradingco.com.au

Stop wasting time and missing out on business with these 3 LinkedIn tips (LinkedIn Lesson 8)

LinkedIn Lesson 8 - time-poor business owners need to get smart around how they use LinkedIn. Otherwise, it can be a huge time suck and not deliver the anticipated results. In this episode, we share 3 tips on how you can stop wasting time and not miss out on business opportunities. TIP 1 - STOP WANDERING AROUND LINKEDIN AIMLESSLY TIP 2 - RUN AS FAST AS YOU CAN FROM ENGAGEMENT PODS AND AUTOMATION TOOLS. TIP 3 - FOCUS ON YOUR BUSINESS, POTENTIAL CLIENTS AND INDUSTRY - NOT LINKEDIN. Michelle J Raymond Bio Michelle J Raymond [https://www.linkedin.com/in/michelle-raymond-goodtradingco/] is the Chief LinkedIn Strategist at her company Good Trading Co [https://goodtradingco.com.au/] and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn. Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at michelle@goodtradingco.com.au or www.goodtradingco.com.au