Market Like a Badass with Kristin McFarland

In this eye-opening episode of Market Like A Badass, I sit down with Kat Kennan, certified trauma-informed professional and Founder and CEO of Radical Customer Experience and BVscore.ai, to explore how trauma-informed marketing is revolutionizing customer relationships and brand loyalty. On this episode, you will: * Discover why traditional marketing techniques that trigger inadequacy are actually driving customers away and how trauma-informed approaches can transform your ROI * Learn actionable strategies for implementing strengths-based marketing that builds genuine connections without exploiting vulnerabilities * Explore how Kat's Brand Inclusion Index provides companies with measurable alternatives to traditional metrics like Net Promoter Score * Understand the critical importance of data hygiene and segmentation in creating meaningful, trauma-sensitive customer experiences * Hear real-world examples of brands succeeding with compassionate marketing approaches QUICK LINKS Connect with Kat: Radical Customer Experience [https://www.radicalcustomerexperience.com] | BVscore.ai [https://bvscore.ai] Follow Kristin: The Source Marketing Group [www.sourcemarketinggroup.com] | LinkedIn [https://www.linkedin.com/in/kristinmcfarlandprofile/] Subscribe: Apple Podcasts | Spotify | YouTube

In this electrifying episode of Market Like a Badass, host Kristin McFarland (Founder & CEO of The Source Marketing Group) sits down with Evan Nison, Founder & President of NisonCo, a trailblazing PR, SEO, and content creation firm specializing in cannabis, psychedelics, and emerging industries. Get ready to dive deep into the future of AI, automation, and cutting-edge cannabis tech as Evan shares his expertise on: * How AI is revolutionizing marketing, lead gen, and sales workflows * Must-know AI tools for business owners * The power of PR & SEO in highly regulated industries like cannabis * Social equity, advocacy, and why giving back matters in this space * Pro tips for networking at cannabis conferences (even on a tight budget) * Common AI mistakes to avoid - and how to use it to work smarter, not harder Whether you're a marketer, entrepreneur, or tech enthusiast, this episode is packed with actionable insights to help you automate more, do more with less, and market like a true badass. Brought to you by The Source Marketing Group - helping businesses in regulated industries grow revenue with data-driven marketing & AI solutions. Listen now and level up your AI game! QUICK LINKS https://nisonco.com/ [https://nisonco.com/]

In this episode of Market Like a Badass, host Kristin McFarland, Founder and CEO of The Source Marketing Group, welcomes Varun Sharma, Founder and CEO of Sticky Cards for a dynamic and engaging conversation on cannabis tech. Discover how Sticky Cards is revolutionizing loyalty programs for cannabis retailers with their app-free solution that leverages Apple and Google Wallet. Varun shares insights on overcoming SMS marketing restrictions in the cannabis industry through push notifications, revealing how dispensaries can communicate directly with customers without worrying about carrier policies. Learn about innovative features like geofencing that allow retailers to send location-based notifications to nearby customers, even targeting competitor locations. The conversation covers essential marketing tactics for dispensaries, including: * Building customer loyalty and repeat business * Creating effective push notifications that drive store visits * Integrating loyalty programs with platforms like Klaviyo and Breadstack * Ensuring compliance with marketing regulations like CASL and CAN-SPAM * Using geofencing to capture customers when they're near your store Whether you're a cannabis retailer looking to enhance your marketing technology stack or interested in innovative approaches to customer engagement in highly regulated markets, this episode delivers actionable insights to help grow your business. This episode is part of the "Innovation in Cannabis Tech" season of Market Like a Badass. QUICK LINKS https://www.stickycards.co/ [https://www.stickycards.co/]

Most cannabis, hemp, and other highly regulated businesses are leaving thousands on the table with broken email flows and generic automations. Or even worse, using restrictive technology that makes it harder for your teams to perform and monetize your customer data. But the real pros? They’re using Klaviyo to crush revenue. Klaviyo isn’t just for mainstream ecommerce - it’s a secret weapon for regulated DTC brands and dispensary retailers. In this episode, podcast host and Klaviyo Community Champion, Kristin McFarland, sits down with Klaviyo Community Champion, Paul Millar (CBDfx/Trehouse) to reveal: * The power of Klaviyo for highly regulated businesses like cannabis, hemp and CBD * The underused Klaviyo strategies that drive ROI in regulated industries (while staying compliant) * Data monetization opportunities by integrating disparate data sources * Paul’s battle-tested playbook for lifecycle marketing (with real examples) * How top cannabis brands structure flows that actually convert (without landing in spam) Spoiler: If you still don't have a solid retention marketing plan and email program, you’re losing. This is how the champions win. Tune in to this episode to hear the Klaviyo Champions break down why Klaviyo is the top choice for compliant growth, whether you’re a DTC hemp company, a growing edible brand, or a dispensary ready to grow and scale! This podcast episode is brought to you by Breadstack Technologies [https://breadstack.com/], they build eCommerce software that powers growth at the most progressive dispensaries in North America. QUICK LINKS https://www.klaviyo.com/ [https://www.klaviyo.com/] https://cbdfx.com/ [https://cbdfx.com/] https://trehouse.com/ [https://trehouse.com/]

Discover the intersection of AI ethics and cannabis technology in this enlightening episode of Market Like a Badass with host Kristin McFarland and cannabis marketing expert Brad Bogus. Explore how to navigate critical ethical considerations that impact your marketing strategy. In this episode, we dive deep into: * How AI is reshaping cannabis marketing and technology implementation * Brad's journey from traditional marketing to becoming a pioneering voice in cannabis tech * Common pitfalls cannabis brands face when adopting new technologies * Strategies for leveraging AI tools while maintaining authentic customer connections * The future of data analytics and customer profiling in the cannabis industry Brad shares his expertise on managing the complex attribution challenges unique to cannabis marketing and offers practical insights on how cannabis brands can effectively integrate AI without sacrificing the human touch. Whether you're a cannabis brand looking to innovate responsibly, a marketer seeking to understand the cannabis tech landscape, or an entrepreneur navigating the evolving regulatory environment, this episode provides actionable insights for ethical technology adoption in the cannabis space. QUICK LINKS https://www.happycabbage.io/ [https://www.happycabbage.io/]