Selling Your Expertise: Sales Help for B2B Consultants, and Service Providers

077: Write Client Proposals That Close

11 min · 29. juni 2026
episode 077: Write Client Proposals That Close cover

Beskrivelse

—>>https://www.askmecoach.com/ [https://www.askmecoach.com/podcast] You already won the client, then your proposal talked them right back out of it. Renee Hribar breaks down why so many consultants and B2B service providers lose deals they had already closed. The problem isn't price or timing; it's sending a seven-page brochure full of "here's my agency" energy when the buyer has already decided they want you. Renee walks through the shift from re-selling your business to acting like the trusted advisor they hired in their head: reflect their world, diagnose before you prescribe, and give them your sharpest advice in their own words. Specificity is what gets you paid, and a proposal that names exactly what a client is missing beats a polished company bio every time. Rework your next proposal around their problem and watch "let me think about it" turn into "this is exactly what we needed."

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Alle episoder

122 episoder

episode 080: Stop Giving Free Access (to your expertise) cover

080: Stop Giving Free Access (to your expertise)

—>>https://www.askmecoach.com/ [https://www.askmecoach.com/podcast] When a client says "we love you" but still won't commit, is that a compliment or a stall tactic? Renee Hribar breaks down a real coaching session with a client who heard the classic corporate line, "We see your value, but we need to think about next steps" — and unpacks why buyers freeze even when they genuinely love you. She shows how fear and control, not skill or results, drive the hesitation and shares the exact scripted response that flipped the power dynamic. Renee also walks through a second scenario where turning a free chat into a paid session led to a $30,000 engagement, introducing her "container" framework for structuring every serious conversation with clear boundaries, pricing, and defined next steps. She closes with three action steps: identify your own "booty call" client, replace one free call with a paid container, and keep building new options every week. Because in sales, options equal power, and acting on that power is what turns interest into revenue.

20. juli 202620 min
episode 079: Close the Sale You (almost) Lost cover

079: Close the Sale You (almost) Lost

—>>https://www.askmecoach.com/ [https://www.askmecoach.com/podcast] You can nail every mile marker with a prospect and still watch the deal go cold, and the reason usually has nothing to do with your pricing. Renee Hribar breaks down why sales calls that feel amazing in the moment so often end in "let me think about it." Using the real story of a fractional HR director whose promising lead stalled after a great call, Renee introduces the four mile markers every buyer has to cross before they say yes: proximity, reason to engage, education, and indoctrination. She shows exactly where most service providers and consultants skip steps, then walks through a four-step fix, starting the sale before the call even happens, ditching generic discovery questions for research-backed ones, bridging naturally to the offer, and making that offer feel personal instead of like a menu. The result is a shorter, calmer sales call that actually converts, without changing who you are or lowering your price. If you have ever left a call wondering what just happened, this episode hands you the fix.

13. juli 202631 min
episode 078: How To Turn Posts Into Sales Conversations cover

078: How To Turn Posts Into Sales Conversations

—>>https://www.askmecoach.com/ [https://www.askmecoach.com/podcast] Posting more is not the same thing as creating more sales opportunities. Renee Hribar breaks down one of the biggest mistakes consultants, coaches, and service providers make when they are trying to find their next clients. Instead of using content to start conversations, they spend hours creating posts, updating websites, tweaking bios, and perfecting offers without ever inviting a real human connection. Renee explains why the post is not the goal, the conversation is the goal, and how one thoughtful question can open more doors than a month of polished content. This conversation is a reminder that sales do not have to feel pushy, awkward, or forced. When you create simple invitations and keep relationships warm, your content becomes a bridge to connection, trust, and future clients.

6. juli 202615 min
episode 077: Write Client Proposals That Close cover

077: Write Client Proposals That Close

—>>https://www.askmecoach.com/ [https://www.askmecoach.com/podcast] You already won the client, then your proposal talked them right back out of it. Renee Hribar breaks down why so many consultants and B2B service providers lose deals they had already closed. The problem isn't price or timing; it's sending a seven-page brochure full of "here's my agency" energy when the buyer has already decided they want you. Renee walks through the shift from re-selling your business to acting like the trusted advisor they hired in their head: reflect their world, diagnose before you prescribe, and give them your sharpest advice in their own words. Specificity is what gets you paid, and a proposal that names exactly what a client is missing beats a polished company bio every time. Rework your next proposal around their problem and watch "let me think about it" turn into "this is exactly what we needed."

29. juni 202611 min
episode 076: Stop Over-Explaining and Start Closing cover

076: Stop Over-Explaining and Start Closing

—>>https://www.askmecoach.com/ [https://www.askmecoach.com/podcast] You delivered a VIP day your client loved, so why does the very next call feel like starting from scratch? Renee Hribar pulls apart the hidden leak in your sales process that turns great one-off offers into dead ends, and shows why selling strategy first and separately changes everything. She walks through why one-offs quietly stall your business, how decision fatigue keeps clients from saying yes, and a simple three-part follow-up call structure that bridges one project into ongoing work. You'll also hear why over-explaining costs you the close, and how to step into your trusted advisor role instead. The takeaway is clear; clarity closes, and confused clients never buy. Sell the strategy, guide the conversation, and watch one-off projects grow into clients who stay for years.

22. juni 202621 min