Selling Your Expertise: Sales Help for B2B Consultants, and Service Providers

078: How To Turn Posts Into Sales Conversations

—>>https://www.askmecoach.com/ [https://www.askmecoach.com/podcast] Posting more is not the same thing as creating more sales opportunities. Renee Hribar breaks down one of the biggest mistakes consultants, coaches, and service providers make when they are trying to find their next clients. Instead of using content to start conversations, they spend hours creating posts, updating websites, tweaking bios, and perfecting offers without ever inviting a real human connection. Renee explains why the post is not the goal, the conversation is the goal, and how one thoughtful question can open more doors than a month of polished content. This conversation is a reminder that sales do not have to feel pushy, awkward, or forced. When you create simple invitations and keep relationships warm, your content becomes a bridge to connection, trust, and future clients.

077: Write Client Proposals That Close

—>>https://www.askmecoach.com/ [https://www.askmecoach.com/podcast] You already won the client, then your proposal talked them right back out of it. Renee Hribar breaks down why so many consultants and B2B service providers lose deals they had already closed. The problem isn't price or timing; it's sending a seven-page brochure full of "here's my agency" energy when the buyer has already decided they want you. Renee walks through the shift from re-selling your business to acting like the trusted advisor they hired in their head: reflect their world, diagnose before you prescribe, and give them your sharpest advice in their own words. Specificity is what gets you paid, and a proposal that names exactly what a client is missing beats a polished company bio every time. Rework your next proposal around their problem and watch "let me think about it" turn into "this is exactly what we needed."

076: Stop Over-Explaining and Start Closing

—>>https://www.askmecoach.com/ [https://www.askmecoach.com/podcast] You delivered a VIP day your client loved, so why does the very next call feel like starting from scratch? Renee Hribar pulls apart the hidden leak in your sales process that turns great one-off offers into dead ends, and shows why selling strategy first and separately changes everything. She walks through why one-offs quietly stall your business, how decision fatigue keeps clients from saying yes, and a simple three-part follow-up call structure that bridges one project into ongoing work. You'll also hear why over-explaining costs you the close, and how to step into your trusted advisor role instead. The takeaway is clear; clarity closes, and confused clients never buy. Sell the strategy, guide the conversation, and watch one-off projects grow into clients who stay for years.

075: How to Sell More to Existing Clients

—>>https://www.askmecoach.com/ [https://www.askmecoach.com/podcast] Your best upsell opportunity is already sitting in your client roster, they just don't know you can help them. Renee Hribar breaks down the exact reason clients go hire someone else for work you're fully capable of doing: you're letting them enter through one door and never showing them the rest of the house. Using the "referral-reliant Rachel" archetype and a real client story, Renee walks through how consultants and service providers accidentally train their clients to see them as specialists in a tiny box. The fix is simpler than you think; an infographic during onboarding, a sentence woven into a progress call, a testimonial in your email footer. Renee also introduces the PONS meeting framework (Progress, Opportunities, Next Steps) as a natural, non-pushy way to open the door to additional offers before a project ends. This one strategy alone could add tens of thousands of dollars per year in revenue with clients you already have. If you've ever watched a client hire someone else for something you do, this episode is the reset you need. Mentioned in this episode: AskMeCoach.com

074: Why Your Referrals Are Not a Sales Strategy

—>>https://www.askmecoach.com/ [https://www.askmecoach.com/podcast] You built a business that works. You just can't explain why, and that's the most dangerous place a consultant can stand. Renee Hribar walks through a real client scenario (meet "Rosie", a booked-out email strategist and ghostwriter with 15+ years of experience) to unpack what actually happens when successful experts hit a plateau. The culprit is almost never a lack of leads. It's invisible systems; growth that happened through referrals and word of mouth, but was never tracked, named, or understood. Renee introduces three tangible actions any consultant can take this week: a "where did they come from" audit tracing the last three clients back to their origin, a simple one-on-one outreach message that reconnects without pitching, and a "what actually works" filter to run before chasing any new strategy. Your next client is probably already in your network. You just haven't looked yet. This episode gives you the lens to find them. Mentioned in this episode: AskMeCoach.com