Teads Talks

View from the world's leading global business publisher

(Date: March 2021, Guest: Jon Slade Chief Commercial Officer at Financial Times) Premium publishers started their digital transformation over 10 years ago and luxury brands have a lot to learn from them. They are still facing many challenges like regulation with GDPR, the death of 3rd party cookies, subscription models and their complicated relation with Google, Facebook just to name fews. To start this new series and take the temperature on what is happening in the publishing world there was no better person to talk to than my former boss Jon Slade, Chief Commercial Officer of the Financial Times.

A Leading Lifestyle Publishers View from Japan

(Date: March 2021, Guest: Nicolas Floquet, Representative Director & CEO at Hearst Fujingaho ) Premium publishers started their digital transformation over 10 years ago and luxury brands have a lot to learn from them. We are traveling to Japan to discuss audiences, beauty and luxury in Japan with Nicolas Floquet, Representative Director & CEO at Hearst Fujingaho.

On Why Attention Matters

(Date: March 2021, GUEST: Karen Nelson-Field - Author of "The Attention Economy and How Media works) In this episode we want to extend our conversations to the topic of Attention, like luxury goods, it is rare and precious. To help us understand it better we have the chance to discuss it with someone who studied it, teaches it, and runs a business to help brands measure it. She co-founded the Attention Council launched last year with major global brands and even wrote a book about it last year

An Iconic luxury brand’s digital transformation

(GUEST: Maria Von Scheel-Plessen Global Head of Media & Advertising Montblanc) As the Global Head of Media & Advertising at Montblanc, Maria oversees the global media and advertisement strategy for 22 markets across all online and offline channels, dedicated to digitally transforming the luxury maison while enabling a seamless user journey and full Marketing funnel. As Team Lead Online Marketing at Amazon, Maria was responsible for the Marketing and Communications strategy for premium brands on Amazon across Germany, Italy and Spain. She led strategic market initiatives, global promotions e.g. Cyber Week or Prime Day to improve the business while managing external partners, the Amazon Media Group relations and internal stakeholders. Maria is an alumni of startup incubator Rocket Internet where she worked as Head of Communications for Southeast Asia at Zalora (Asian Zalando), driving the business and all brand relations across 7 markets. Maria is very passionate about the digitalization across various industries - from start-ups to luxury maisons with a unique growth mindset. She has strong expertise in digital and offline Marketing, digital transformation as well as B2B and B2C Consumer Marketing and management. Maria is a frequent international keynote speaker with regular appearances at events such as Mobile World Congress Barcelona, D3Con or Web Summit and will next be a keynote speaker at Digital Transformation Summit in Dubai and eTail Asia in Singapore. Topics include female leadership, diversity and digital transformation with focus on the luxury industry. In 2020, Maria has been named on the "Luxury Women to Watch in 2021" list and has been featured by Forbes honoring her change and transformational journey at Montblanc.

E-commerce, this year’s bright spot for luxury and beauty brands and responsible advertising.

(GUEST: Jessica Chapplow, Head of Digital Transformation /LVMH Maison, KR Mediacom) A finalist for Women in Tech’s Young Leader of the Year award (2019), Jessica specialises in Media Innovation, focusing on the role that cutting-edge technologies, ranging from Artificial Intelligence, Blockchain to Augmented Reality, and their impact on the CX. Throughout her career Jessica has advised MediaCom clients at a Global and local level, spanning a variety of industries: FMCG, Pharmaceutical and Luxury on embracing emerging technologies. Jessica holds a masters in Machine Learning and is a passionate advocate for ethical data use and reducing algorithmic bias to achieve responsible AI. She is the creator of Heartificial Intelligence.org, a platform designed to empower people to focus less on finding the perfect answer, and instead, to educate them to ask the right questions when it comes to AI ethics.