The Art of the Brand

Jenna and Jeff York aren't your typical gym founders—and AVANT isn’t a typical fitness club. In this episode, they reveal how years of business experience, failed models, and personal injury led them to build a premium, personalized fitness and wellness ecosystem. From franchise flops to billion-dollar exits, this isn’t just about workouts. It’s about creating a disruptive, human-first brand that’s scaling across Canada—and aiming global. Apply for membership: avant-club.com [http://avant-club.com/] Follow on Instagram: @avant.toronto [https://instagram.com/avant.toronto] Connect on LinkedIn: AVANT Club

In this episode of Art of the Brand, Camille and Phillip dig into the collapse of trust across today’s biggest brands—from the Alo Yoga influencer lawsuit to the bizarre Clear Protein launch by Arrae.T his isn’t just about PR misfires. It’s about what happens when you abandon your brand pillars, forget who you're talking to, and think virality can replace strategy. We also break down Amazon’s quiet monopoly, the new rules of algorithm visibility, and what every founder needs to rethink in 2025

In this episode of The Art of the Brand, Camille Moore sits down with Nathan Chan, the powerhouse behind Foundr—the media brand followed by over 3.5 million entrepreneurs and trusted by names like Richard Branson, Deepak Chopra, and Sara Blakely.Nathan unpacks how he built the #1 skills and content platform for founders—not by chasing clicks, but by building trust, depth, and brand authority. If you're building something from scratch and want it to be the go-to brand in your space, this episode breaks down what it really takes.We talk:The secrets behind Foundr’s global reachHow to cut through the noise and earn respectWhy most content dies fast—and how to create what lastsBuilding brand equity when you're not "famous" yetPlaying the long game with strategy and soulWhether you're building a company, a personal brand, or both, this is required listening.

In this episode of Art of the Brand, Camille and Phillip break down one of the most misunderstood topics in business today: the difference between branding and marketing. If you've ever asked, “What’s the ROI on that?”—this episode is for you.We explore:Why branding is an investment, not an expenseThe ROI trap that’s hurting agencies, founders, and creators alikeHow to build a brand people trust (without playing the short game)Why posting for 8 months with no results is the actual path to successHow personal brand compounding works—and why most quit too earlyWhether you're a high-level founder, a burned-out marketer, or a business owner chasing traction, this episode will shift how you think about time, value, and brand growth in 2025.This is a mindset reset for anyone who wants to build something that lasts.

In this episode of Art of the Brand, Camille Moore sits down with Bianca, the powerhouse behind Pink LaBlonde, to talk about building a global salon brand from the ground up. From creating content before “influencer” was a job title to becoming one of the most recognizable names in luxury haircare, Bianca shares her journey, her struggles, and her bold vision for what's next. We unpack: * Why stylists need a personal brand * How Marie Anne balances salon, product, and education * The behind-the-scenes of launching a product line * Why “clean” haircare isn’t always what you think * Real talk on burnout, content creation, and brand evolution  A must-listen for beauty entrepreneurs, stylists, and founders ready to turn skill into legacy.  Tune in now via the link in bio or search Art of the Brand on all platforms.