The Business of Becoming

Conquering Fear: The Key to Business Success

In this conversation, we're talking about the emotional and psychological barriers that might be preventing you from doing the work you know you're meant to do. I'm diving into the neuroscience behind fear and resistance, explaining how our brains perceive threats and how this affects our decision-making. Lori emphasizes the importance of overcoming these barriers to achieve success and offers strategies for rewiring our nervous systems to embrace visibility and authority in business.

3 Major Shifts Affecting Health Practitioners & Coaches & What's Actually Working Now

Feeling frustrated that strategies that worked last year aren't working anymore? You're not alone. Many coaches and practitioners are struggling because they haven't adapted to the three major shifts that have transformed the online coaching industry since 2023. In this episode, I'm breaking down what's really changed (and what hasn't) in the alternative health and coaching world. Spoiler alert: the fundamentals are exactly the same, but the execution has completely evolved. You'll discover: • Why the fundamentals of successful coaching businesses never change (audience, marketing, offers, results) • The massive shift from offline to online audience building and what it means for your strategy • How 5.24 billion people on social media has changed where you need to show up • Why Meta ad costs have increased from $1-2 per lead to $12-30+ (and how to adapt) • The transformation from information-based to results-based marketing • Why being a generalist will kill your business in 2025 • The three shifts that separate thriving coaches from struggling ones The reality check: While some practitioners complain "nothing works anymore," the smart ones are adapting their strategies and thriving. The fundamentals haven't changed, but the game has evolved. Perfect for: Coaches, health practitioners, and online service providers who want to understand what's actually working in today's market and stop wasting time on outdated strategies. If you know a coach or practitioner who's been frustrated that their old strategies aren't working, share this episode. This is the home for women who adapt their strategies while staying true to the fundamentals that build successful businesses. Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/ [https://www.instagram.com/lorikennedyinc/] Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746 [https://www.facebook.com/groups/902858891147746] Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub [https://www.youtube.com/@TheWellnessBusinessHub]

What to Prepare For When Going All-In & How to Stay Motivated

You've built a successful practice, but now what? How do you stay motivated when the fear that once drove you no longer applies? And if you're ready to go all-in on scaling your online business, what challenges should you actually prepare for? In this episode, I'm answering two powerful questions from clients that every ambitious practitioner faces. First, I'll walk you through the evolution from fear-driven to vision-pulled motivation, and why the skills that got you here won't get you there. Then, I'll share what you need to train for in your first three years of fully committing to your online business. You'll learn: • The three phases of entrepreneurial motivation and how to navigate each one • Why being grateful and wanting more aren't mutually exclusive • The specific financial, operational, and emotional challenges to expect in years 1-3 • How to create policies and systems before you need them (not after) • Why your business is a living entity that requires constant evolution • The difference between strategic pivoting and panic reactions Whether you're hitting a success plateau or preparing to scale, this episode gives you the roadmap to stay motivated and the preparation strategies to handle what's coming.

How To Have A Successful Online Business In 2025 (as a health practitioner)

In this conversation, Lori Kennedy discusses the essential elements for building a successful online business, particularly for health practitioners and coaches. She emphasizes the importance of understanding business fundamentals beyond professional credentials, the critical role of marketing, and the necessity of having a clear brand identity. Lori outlines the client journey from prospect to enrollment and highlights the significance of leveraging technology and AI to streamline processes. The conversation culminates in a call to action for mentorship and support, encouraging listeners to take the next step in their business journey. The mentorship call >> thewbh.com/fasttrack Takeaways * Success as a business owner is not determined by credentials. * Marketing is crucial for effective communication and client engagement. * Understanding your brand DNA is essential for business identity. * The client journey involves multiple phases from awareness to enrollment. * Most people on your email list will not convert to clients. * You need a structured plan before launching your business. * Leveraging technology can significantly enhance business efficiency. * Mindset plays a critical role in overcoming business challenges. * You must take proactive steps to achieve your business goals. * Having a mentor can provide clarity and direction in your business journey. Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/ [https://www.instagram.com/lorikennedyinc/] Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub [https://www.youtube.com/@TheWellnessBusinessHub]

How To Work With Clients Online

In this episode, I'm sharing the options you have for working with clients online. Too many practitioners and coaches are stuck. They don't know how to package their knowledge in a way that supports client success and gives them the flexibility and freedom they desire. If you're new to working with clients online, this episode will give you massive amounts of clarity. Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/ [https://www.instagram.com/lorikennedyinc/] Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746 [https://www.facebook.com/groups/902858891147746] Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub [https://www.youtube.com/@TheWellnessBusinessHub]