The Digital Commerce Daily — July 07, 2026

The Digital Commerce Daily — July 07, 2026

The Digital Commerce Daily — July 07, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Milani Cosmetics hit 250% above its TikTok Shop sales target in the first two weeks of a product launch, making it one of the most concrete performance data points in beauty social commerce this year. • Unilever is entering TikTok Shop in the Benelux market, giving us a rare look at how a major FMCG giant is approaching social commerce in Europe with deliberately managed expectations. • The 2026 Switzerland ecommerce ranking reveals which platforms are dominating one of Europe's highest-spending online markets and where the competitive gaps are opening up. Hosted by Marco and Klara.

The Digital Commerce Daily — July 06, 2026

The Digital Commerce Daily — July 06, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Hostinger's new Quick Links tool turns a product photo directly into a checkout — signalling that the era of needing a full ecommerce site to sell online may be ending. • Germany's biggest retail and ecommerce conference drew 5,000 attendees this year, with AI investment strategy and platform consolidation emerging as the defining tensions for European digital commerce leaders. • Amazon is effectively shutting the door on Mechanical Turk — the human-labelling marketplace that underpinned a generation of AI training data — and the closure signals how completely AI automation has displaced the crowdsourced task economy it helped create. Hosted by Marco and Klara.

The Digital Commerce Daily — July 05, 2026

The Digital Commerce Daily — July 05, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Google is giving Performance Max advertisers a long-demanded transparency tool that lets them see which channels are actually driving results — a direct response to years of marketer frustration with the black-box campaign type. • Sherwin-Williams embedding Square payments and invoicing into its B2B contractor ecosystem is a signal that traditional trade brands are finally treating digital commerce infrastructure as a competitive moat, not an afterthought. • England's run to the World Cup Round of 16 is projected to inject £500 million into the UK economy, with ecommerce retailers in apparel, food and drink, and electronics already seeing demand spikes that reward those who planned their trading calendars around tournament progression. Hosted by Marco and Klara.

The Digital Commerce Daily — July 04, 2026

The Digital Commerce Daily — July 04, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • TikTok Shop is forcing major food and beverage companies to rethink product innovation cycles in real time — not just their marketing. • Nectar360 becoming the first UK retail media network to earn IAB Europe certification signals that measurement standardisation is finally arriving — and it will reshape how brands allocate retail media budgets. • Amazon crossing one million cargo bike deliveries in Belgium is a concrete European logistics milestone that signals how the company is building last-mile infrastructure to outpace local rivals on speed and sustainability. Hosted by Marco and Klara.

The Digital Commerce Daily — July 03, 2026

The Digital Commerce Daily — July 03, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Amazon is raising the bar for self-fulfilling sellers in Germany, squeezing out merchants who can't meet tighter shipping standards — and it signals a broader marketplace quality push. • Google Ads CPCs are up 15% year-on-year — a concrete data point that reframes every conversation about paid search ROI heading into H2. • The EU's new €3-per-category parcel tax on non-EU packages only just took effect on July 1 — and Chinese platforms are already routing around it. Hosted by Marco and Klara.