The Digital Commerce Daily

The Digital Commerce Daily — June 22, 2026

The Digital Commerce Daily — June 22, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • StackAdapt is lowering the barrier to ChatGPT advertising just as rival Criteo makes the same move, signalling a land-grab moment for AI-native ad inventory that every performance marketer needs to watch. • Tesco's Q1 results show overall growth cooling under weak consumer confidence, but its online grocery channel is holding firm — a split that matters for UK retail media and grocery ecommerce strategy. • Albertsons is adding scripted content to its retail media network, pushing grocery retail media beyond sponsored listings into full-funnel brand entertainment — a format shift that could redefine what brands expect from a retailer partnership. Fun fact: The average abandoned cart email generates roughly 5% conversion rate — but sending a sequence of three abandoned cart emails instead of just one lifts recovered revenue by over 69%, according to Omnisend data. Most brands still send only one. Hosted by Marco and Klara.

The Digital Commerce Daily — June 21, 2026

The Digital Commerce Daily — June 21, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • DHL Globalmail is cutting parcel delivery from the UK to EU consumers, creating an immediate cross-border fulfilment crisis for British online retailers. • New data shows Amazon leads European online electronics with over half of sales now digital — but a non-European challenger is closing the gap in ways the market didn't expect. • Wholesale marketplace Faire is expanding beyond retail buyers to let businesses purchase products for their own operational use, a significant platform pivot that widens its addressable market. Fun fact: ASOS, one of the world's largest online fashion retailers, offers over 100 different payment methods globally — including installment plans, digital wallets, and regional bank transfers — because research showed that a mismatch between available payment options and local preferences was responsible for more lost revenue than any other checkout variable. In some markets, adding a single locally trusted payment method lifted conversion rates by double digits overnight. Hosted by Marco and Klara.

The Digital Commerce Daily — June 20, 2026

The Digital Commerce Daily — June 20, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • A new EU regulation effective today mandates a visible order cancellation feature on every online store's app and website — non-compliance is an immediate legal risk. • Mercari Japan is launching a dedicated US app to let American shoppers buy resale goods directly from Japanese sellers, positioning itself as a cross-border recommerce marketplace. • Google is auto-enrolling eligible advertisers into new audience lists built from their own conversion data — a significant default-on change that ecommerce brands need to check their accounts for right now. Fun fact: Meta's ad auction doesn't actually sell to the highest bidder — it uses a 'total value' score that factors in estimated engagement, meaning a $2 CPM bid can beat a $10 CPM bid if the algorithm thinks users will interact more with the cheaper ad. This is why two brands in the same niche with identical budgets can see wildly different reach, and most advertisers never realize the auction they think they're winning isn't the one that actually exists. Hosted by Marco and Klara.

The Digital Commerce Daily — June 19, 2026

The Digital Commerce Daily — June 19, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Shopify is repositioning itself as an AI-powered agency replacement for merchants, while simultaneously pushing ads into ChatGPT and Microsoft — a platform power grab that changes what it means to run a Shopify store. • Instacart is commercialising its AI shopping assistant with three new ad formats, and early data showing larger basket sizes makes this one of the most compelling retail media plays of the year. • The founder of France's original homegrown marketplace wants to reclaim PriceMinister from Rakuten just as Rakuten retreats from Europe — a potential rebirth story for French ecommerce with serious implications for sellers on the platform. Fun fact: Etsy, widely known as a handmade and vintage marketplace, now generates more than 40% of its gross merchandise sales from items that aren't handmade by the seller at all — including print-on-demand products and mass-produced goods. The platform's shift has been so significant that some of its earliest sellers have publicly protested, arguing the site has fundamentally abandoned its original identity. Hosted by Marco and Klara.

The Digital Commerce Daily — June 18, 2026

The Digital Commerce Daily — June 18, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Meta is directly attacking TikTok Shop's live commerce dominance by rolling out native live shopping ads and frictionless virtual card checkout across its platforms. • Adobe's latest data shows AI-referred traffic to US ecommerce sites more than doubled year-over-year in May 2026, signalling a structural shift in how shoppers discover products. • SMG has launched RMX by Plan-Apps, the UK's first retail media exchange, letting brands buy and measure across multiple retail media networks from a single platform for the first time. Fun fact: Amazon's A9 search algorithm weighs purchase velocity so heavily that a product selling just 3-5 units per day consistently can outrank a competitor with thousands of reviews but slower recent sales. This is why some brands deliberately launch with steep discounts — not to drive revenue, but purely to train the algorithm with sales momentum before returning to normal pricing. Hosted by Marco and Klara.