The Digital Commerce Daily
The Digital Commerce Daily — July 10, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Marks & Spencer is using Amazon as an international expansion vehicle, and the Netherlands move signals a replicable cross-border playbook for European retailers. • Outdoor DTC brand Cotopaxi is deliberately adding marketplace channels on top of its direct business — a sign that the 'DTC-only' era is definitively over even for values-led brands. • Google's August 17 Smart Bidding changes to Target CPA and Target ROAS will directly affect how ecommerce advertisers manage budget-limited campaigns — and the clarification itself suggests advertisers pushed back hard. Hosted by Marco and Klara.
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