The Identity Architect

I Can Have It All—Just Not All At Once (with Natalie Bullen)

Natalie Bullen is a business coach who made multiple six figures helping small business owners build wealth. She's also someone who wakes up exhausted, goes to bed exhausted, and whose body treats the gym like a biological threat. In this brutally honest conversation, Natalie shares why she scaled her business back to "minimally viable option" to prioritize her health—and why that decision has triggered so much pushback from the entrepreneurial community. We dive deep into: * Exercise intolerance and what happens when working out makes you feel worse for days * How chronic inflammation and metabolic syndrome can plague you even when you're eating clean * Why 9 months of "perfect discipline" left her healthier on paper but unable to function * The toxic productivity culture that demands record-breaking years every single year * Why growth at all costs is actually unhealthy (and sounds like cancer) * How capacity works—and why admitting you have limits feels revolutionary * The all-or-nothing mentality keeping high-achievers stuck and sick * Why health and wellness was the only investment category where Natalie didn't get scammed Natalie gets real about inflammation, choosing financial security over growth, looking for full-time employment while running her business, and finally admitting: "I can have it all. I just can't have it all at the same time." This isn't about giving up. It's about being honest about what it actually costs to build a business—and making conscious choices about what you're willing to trade. If you're a business owner who feels like you're slowly dying while "succeeding," this episode will give you permission to make different choices. Connect with Natalie: * Website: www.unapologeticwealth.com [https://unapologeticwealth.com/] * Facebook: https://www.facebook.com/Ladylyricist06 [https://www.facebook.com/Ladylyricist06] To learn about The Million Dollar Body Method. https://www.gregfearon.co.uk/ [https://www.gregfearon.co.uk/]

Blood Sugar 1.3: How a £15 Glucometer Solved Three Autoimmune Conditions

Kellie is a strategic business mentor who bulldozed through three autoimmune conditions—until her body forced a reckoning. In this conversation, she breaks down how a £50 glucose monitor revealed the root cause behind years of debilitating crashes (spoiler: it wasn't burnout), why her injury rehab degree couldn't save her from herself, and the exact protocol that dropped her rheumatoid factor from >150 to 50. No woo. No "listen to your body" platitudes. Just the tactical breakdown of what actually worked when rest wasn't optional anymore. What we cover: * Why competitive people fail at "gentle yoga" (and what works instead) * The CGM data that changed everything: blood sugar dropping to 1.3 after carbs * How she stabilized autoimmune markers, lost 6.5kg, and got off pain meds * The coaching approach that works for headstrong women who hate being told what to do If you're a high-performer white-knuckling your health while your body keeps the score, this one's for you. To find out how to work with Kellie: Kellies Website [https://www.coachingwithkellietannahill.com/] Kellies Social Media [https://www.facebook.com/kellie.stannard]

The Menopause Marketing Lie with Alicia Reitz

Alicia Reitz returns for our 5th conversation - this time we're torching the "cortisol detox" industrial complex. Why do General Counsels and C-suite executives struggle with weight loss despite having more knowledge than most trainers? It's not your hormones. It's your identity. We break down: * The grifter playbook targeting midlife women * Why GLP-1s prove calories matter (even when you don't want them to) * The identity work that actually creates transformation * Why 98% of midlife women aren't lifting (and what that costs them) This is our last podcast for a while as I focus on the Million Dollar Body Method launch. If you're tired of being talked down to by "menopause professors" with philosophy degrees, this one's for you. Connect with Alicia: @angelishfit (Instagram)Greg Fearon : https://www.gregfearon.co.uk/success-stories [https://www.gregfearon.co.uk/success-stories]

From 800 Calories to Hyrox How Helen Rebuilt Her Body, Energy, and Identity

What happens when a high-performing woman stops defining herself by her career — and starts leading with her health? In this episode of The Million Dollar Body Podcast, Greg Fearon sits down with client and High Rocks athlete Helen Norbury to unpack her extraordinary transformation — from exhausted business consultant surviving on four hours of sleep and 800 calories a day, to an energetic, disciplined, world-travelling athlete known as “High Rocks Helen.” Helen shares how she: 💥 Doubled her food intake and lost weight through smarter fueling 💤 Transformed her sleep from 4 to 8 hours a night ⚡ Rebuilt her energy, confidence, and self-trust through identity work 🏋️‍♀️ Went from burnout to athletic performance and personal freedom This conversation goes far deeper than fitness. It’s about self-leadership, redefining success, and building a body that supports the life you actually want to live. 🎧 Tune in to learn how your identity, habits, and energy shape everything — and why slowing down might just be the fastest way to your next level.

Why Diets Fail – And What Really Creates Lasting Weight Loss

In this episode, I sit down with behaviour coach Miriam Blyth to unpack why so many smart, capable people still get stuck in yo-yo dieting. Miriam shares her own story of breaking free from 20 years of fad diets and discovering the deeper link between identity, habits, and emotions. We talk about: * The hidden reason willpower and “just eat less” never stick * How to dismantle food guilt and neutralise emotional triggers * Why identity work is the overlooked foundation of transformation * The messy middle—how to push through when results feel slow * Why mindset, not macros, decides if change lasts This is for anyone who’s tired of quick fixes and wants to finally understand how to create a body and mind that feel good for life.