Interview with Colson Steber (Episode 133 - The Marketing Gateway Podcast)

The Secret Behind Entrpreneur Success Stories (Episode 135 - The Marketing Gateway Podcast)

If you need a last minute father's day gift? Check out Dad Gang! This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.entrepreneur.com/building-a-business/3-dads-each-invested-250-to-start-a-business-with-35-million-dollar-revenue-dad-gang [https://www.entrepreneur.com/building-a-business/3-dads-each-invested-250-to-start-a-business-with-35-million-dollar-revenue-dad-gang] https://www.entrepreneur.com/starting-a-business/the-true-failure-rate-of-small-businesses/361350 [https://www.entrepreneur.com/starting-a-business/the-true-failure-rate-of-small-businesses/361350] https://sharktankinsights.com/shark-tank-companies-statistics/ [https://sharktankinsights.com/shark-tank-companies-statistics/] https://www.usatoday.com/story/life/tv/2019/01/04/we-answer-your-shark-tank-burning-questions/2463620002/ [https://www.usatoday.com/story/life/tv/2019/01/04/we-answer-your-shark-tank-burning-questions/2463620002/] https://www.forbes.com/councils/forbescoachescouncil/2019/07/05/11-reasons-why-most-entrepreneurs-fail/ [https://www.forbes.com/councils/forbescoachescouncil/2019/07/05/11-reasons-why-most-entrepreneurs-fail/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

Do Promotional Sponsorships Actually Work? (Episode 134 - The MArketing gateway Podcast)

Maybe one day you'll see our logo on a field? This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://ussoccerhistory.org/ASHA/ASHA/saintlouis.html [https://ussoccerhistory.org/ASHA/ASHA/saintlouis.html] https://stlsoccernews.com/history/ [https://stlsoccernews.com/history/] https://www.semissourian.com/sports/scottrade-buys-naming-rights-to-st-louis-arena-1167352 [https://www.semissourian.com/sports/scottrade-buys-naming-rights-to-st-louis-arena-1167352] https://en.wikipedia.org/wiki/Savvis [https://en.wikipedia.org/wiki/Savvis] https://www.irs.gov/charities-non-profits/advertising-or-qualified-sponsorship-payments [https://www.irs.gov/charities-non-profits/advertising-or-qualified-sponsorship-payments] https://www.ftc.gov/news-events/news/press-releases/2009/10/ftc-publishes-final-guides-governing-endorsements-testimonials [https://www.ftc.gov/news-events/news/press-releases/2009/10/ftc-publishes-final-guides-governing-endorsements-testimonials] https://www.ftc.gov/business-guidance/advertising-marketing [https://www.ftc.gov/business-guidance/advertising-marketing] https://foresightstrategy.com/wp-content/uploads/2025/04/FS-WhitePaper-SponsorshipMarketing.pdf [https://foresightstrategy.com/wp-content/uploads/2025/04/FS-WhitePaper-SponsorshipMarketing.pdf] https://www.sponsorpulse.com/insights/the-definitive-guide-to-measuring-sponsorship-success-for-brands [https://www.sponsorpulse.com/insights/the-definitive-guide-to-measuring-sponsorship-success-for-brands] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

Interview with Colson Steber (Episode 133 - The Marketing Gateway Podcast)

Today we are talking to Colson Steber, someone I've known for quite some time! About Colson: As Co-CEO and Founder, Colson Steber guides strategy and marketing leaders to authentic growth led by market insights for product development and branding. He strategically bridges the gap between businesses and their consumers, ensuring companies understand and meet the real needs driving purchases. Colson's approach generates confidence in strategic decisions. Contact Colson: https://www.linkedin.com/in/colsonsteber/ [https://www.linkedin.com/in/colsonsteber/] Colson's plug: https://qlarityaccess.com/ [https://qlarityaccess.com/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

Why Choices Matter In Marketing (Episode 132 - The Marketing Gateway Podcast)

The burden of choice for consumers could mean big bucks for your business! SOURCES https://www.livescience.com/physics-mathematics/physicist-richard-feynmans-forgotten-notes-on-the-restaurant-problem-finally-deciphered-after-50-years?utm_source=firefox-newtab-en-us [https://www.livescience.com/physics-mathematics/physicist-richard-feynmans-forgotten-notes-on-the-restaurant-problem-finally-deciphered-after-50-years?utm_source=firefox-newtab-en-us] https://www.pnas.org/doi/10.1073/pnas.2509612123 [https://www.pnas.org/doi/10.1073/pnas.2509612123] https://marketingwithdave.com/the-paradox-of-choice-in-marketing-fewer-options-more-sales/ [https://marketingwithdave.com/the-paradox-of-choice-in-marketing-fewer-options-more-sales/] https://www.business.com/articles/the-psychology-of-choice-and-how-your-startup-can-leverage-it/ [https://www.business.com/articles/the-psychology-of-choice-and-how-your-startup-can-leverage-it/] https://www.hbs.edu/ris/Publication%20Files/16-037_eb512e96-28d6-4c02-a7a9-39b52db95b00.pdf [https://www.hbs.edu/ris/Publication%20Files/16-037_eb512e96-28d6-4c02-a7a9-39b52db95b00.pdf] https://academic.oup.com/pnasnexus/article/4/11/pgaf287/8313348?login=false [https://academic.oup.com/pnasnexus/article/4/11/pgaf287/8313348?login=false]   This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

How I Wound Up In A Capybara Cafe (Episode 131 - The Marketing Gateway Podcast)

Capybaras, sloths, and armadillos, oh my! This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.researchgate.net/publication/338243592_Theme_Park_Experience_Factors_Explaining_Amount_of_Pleasure_from_a_Visit_Time_Allocation_for_Activities_Perceived_Value_Queuing_Quality_Satisfaction_and_Loyalty [https://www.researchgate.net/publication/338243592_Theme_Park_Experience_Factors_Explaining_Amount_of_Pleasure_from_a_Visit_Time_Allocation_for_Activities_Perceived_Value_Queuing_Quality_Satisfaction_and_Loyalty] https://www.tandfonline.com/doi/full/10.1080/10941660802048480 [https://www.tandfonline.com/doi/full/10.1080/10941660802048480] https://slate.com/technology/2026/05/capybara-brazil-cute-animal-cafe-baby-what-is.html?utm_source=firefox-newtab-en-us [https://slate.com/technology/2026/05/capybara-brazil-cute-animal-cafe-baby-what-is.html?utm_source=firefox-newtab-en-us] https://www.mypanhandle.com/news/local-news/bay-county/wild-encounters-capybara-cafe-opens-in-panama-city-beach/ [https://www.mypanhandle.com/news/local-news/bay-county/wild-encounters-capybara-cafe-opens-in-panama-city-beach/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.