Ep 36: Why Your Emails Aren’t Converting (And How to Fix It)

Guest Episode 1: Ruth Poundwhite’s Daily Email Experiment (And How It Got Her More Sales)

In this episode, Lauren talks with visibility, sales, and mindset coach Ruth Poundwhite about her daily email experiment and the surprising results it produced. Ruth shares how sending more emails increased her sales, improved her email writing skills, and helped her rely less on social media. The conversation also explores email engagement strategies, overcoming fears about annoying subscribers, and why email remains one of the most powerful tools for online business owners. Ruth Poundwhite is a visibility, sales & mindset coach supporting heart-led and ambitious online business owners. As author of the book Quietly Ambitious, host of the Soulful Sales Show podcast, and through her courses, Ruth has helped over 7,000 online business owners work through their self-doubt and increase their sales and income in a way that honors their energy, values and personality. If this conversation with Ruth resonated with you, she’s also hosting the Soulful Sales Summit, a free virtual event for heart-led online course creators. Across a series of short, actionable sessions (15–25 minutes each), you’ll learn what’s actually working in 2026 to sell your courses with more ease and enjoyment — without bro marketing tactics. The summit runs March 9–12, 2026 and each session is free to watch for 48 hours. Save your free seat here [https://laurenscalf--ruthp.thrivecart.com/soulful-sales-summit-2026-bundle/] → TIMESTAMPS [00:06:34] Introduction and Ruth’s background [00:08:24] The daily email experiment and why it started [00:14:59] Results: sales impact and unsubscribe fears [00:22:14] Email writing strategies and keeping emails short [00:28:09] Email engagement tools and audience interaction [00:32:14] Advice for increasing email frequency KEY TAKEAWAYS * Sending more emails can lead to more sales without dramatically increasing unsubscribes. * Treating business strategies as experiments removes pressure and encourages learning. * Short, clear emails with strong calls to action often perform best. * Email can be a powerful primary marketing channel, even without heavy social media use. * Gradually increasing email frequency helps normalize selling and builds audience engagement. LINKS AND RESOURCES Soulful Sales Workbook and Checklist by Ruth Poundwhite [https://ruthpoundwhite.com/free/selling] The Soulful Sales Summit - March 9-12, 2026 - Get your ticket here* [https://laurenscalf--ruthp.thrivecart.com/soulful-sales-summit-2026-bundle/] → List Gadget [https://listgadget.com/?aff=NpzX9HJ2oEM8SLk12RHLjsiHg0x1] - Turn every email into a growth machine with embeddable polls, leaderboards, referral programs, and more. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com [https://onlinebusinessama.com/] and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me [https://laurendiana.me/] to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out It's Her Business [https://join.sheowns.org/sales-page?am_id=lauren5635]! ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here [https://www.laurendiana.me/ideal] → ☕ Want to thank me for this content? Buy me a coffee! [https://get.laurendiana.me/bmac] *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio [https://helloaudio.fm?fpr=lauren85].

Ep 37: Crafting Irresistible Lead Magnets

In this episode, Lauren Diana tackles a common challenge for entrepreneurs: creating irresistible lead magnets. Learn why specificity is crucial, how to deliver a quick win for your audience, and ensure alignment with your paid offers. These tips will guide you in designing a lead magnet that truly captivates and converts. Need help crafting the perfect Lead Magnet for your ideal client? Grab the Lovely Lead Magnet Creator! [https://go.laurendiana.me/llmc] Create a freebie that builds trust, grows your list, and leads to sales—with a strategic partner by your side. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com [https://onlinebusinessama.com/] and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me [https://laurendiana.me/] to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out It's Her Business [https://join.sheowns.org/sales-page?am_id=lauren5635]! ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here [https://www.laurendiana.me/ideal] → ☕ Want to thank me for this content? Buy me a coffee! [https://get.laurendiana.me/bmac] *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio [https://helloaudio.fm?fpr=lauren85].

Ep 36: Why Your Emails Aren’t Converting (And How to Fix It)

In this episode, Lauren answers Miguel’s question about why his emails aren’t converting into sales. She breaks down the difference between sending and selling—and reveals how to shift from “announcements” to true conversations that lead to clicks and conversions. Lauren shares her 3-part email framework, the mindset shift that changes everything, and three powerful tools to make email writing easier and more effective. Resources Lovely Launch Email Generator & Engaging Welcome Sequence Creator: https://go.laurendiana.me/ews [https://go.laurendiana.me/ews] Liz Wilcox’s Email Marketing Membership: https://get.laurendiana.me/ep36-ews [https://get.laurendiana.me/ep36-ews] ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com [https://onlinebusinessama.com/] and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me [https://laurendiana.me/] to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out It's Her Business [https://join.sheowns.org/sales-page?am_id=lauren5635]! ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here [https://www.laurendiana.me/ideal] → ☕ Want to thank me for this content? Buy me a coffee! [https://get.laurendiana.me/bmac] *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio [https://helloaudio.fm?fpr=lauren85].

Ep 35: The Ideal Client Fix That Unlocks Sales

If your sales feel stuck, your ideal client might be the problem. In this episode, Lauren Diana reveals why surface-level client profiles aren’t enough—and how emotional precision is the secret to messaging that converts. You’ll learn how to go beyond demographics to tap into what truly drives buying behavior. Want to attract the right people and grow faster? Start with the Ideal Client Clarity Creator, Lauren’s free tool used by over 2,000 entrepreneurs. Grab it at laurendiana.me/ideal [http://laurendiana.me/ideal]. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com [https://onlinebusinessama.com/] and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me [https://laurendiana.me/] to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out It's Her Business [https://join.sheowns.org/sales-page?am_id=lauren5635]! ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here [https://www.laurendiana.me/ideal] → ☕ Want to thank me for this content? Buy me a coffee! [https://get.laurendiana.me/bmac] *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio [https://helloaudio.fm?fpr=lauren85].

Ep 34: Make Your Offer the Obvious Choice

Lauren Diana answers a listener’s question about why their offer isn’t standing out in the market. She breaks down how to niche down, communicate transformation, and highlight unique value to create an offer that truly connects with the right audience. If your message is blending in, this episode will help you sharpen your positioning and attract your ideal clients. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com [https://onlinebusinessama.com/] and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me [https://laurendiana.me/] to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out It's Her Business [https://join.sheowns.org/sales-page?am_id=lauren5635]! ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here [https://www.laurendiana.me/ideal] → ☕ Want to thank me for this content? Buy me a coffee! [https://get.laurendiana.me/bmac] *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio [https://helloaudio.fm?fpr=lauren85].