Guest Episode 1: Ruth Poundwhite’s Daily Email Experiment (And How It Got Her More Sales)
In this episode, Lauren talks with visibility, sales, and mindset coach Ruth Poundwhite about her daily email experiment and the surprising results it produced. Ruth shares how sending more emails increased her sales, improved her email writing skills, and helped her rely less on social media. The conversation also explores email engagement strategies, overcoming fears about annoying subscribers, and why email remains one of the most powerful tools for online business owners.
Ruth Poundwhite is a visibility, sales & mindset coach supporting heart-led and ambitious online business owners. As author of the book Quietly Ambitious, host of the Soulful Sales Show podcast, and through her courses, Ruth has helped over 7,000 online business owners work through their self-doubt and increase their sales and income in a way that honors their energy, values and personality.
If this conversation with Ruth resonated with you, she’s also hosting the Soulful Sales Summit, a free virtual event for heart-led online course creators. Across a series of short, actionable sessions (15–25 minutes each), you’ll learn what’s actually working in 2026 to sell your courses with more ease and enjoyment — without bro marketing tactics.
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TIMESTAMPS
[00:06:34] Introduction and Ruth’s background
[00:08:24] The daily email experiment and why it started
[00:14:59] Results: sales impact and unsubscribe fears
[00:22:14] Email writing strategies and keeping emails short
[00:28:09] Email engagement tools and audience interaction
[00:32:14] Advice for increasing email frequency
KEY TAKEAWAYS
* Sending more emails can lead to more sales without dramatically increasing unsubscribes.
* Treating business strategies as experiments removes pressure and encourages learning.
* Short, clear emails with strong calls to action often perform best.
* Email can be a powerful primary marketing channel, even without heavy social media use.
* Gradually increasing email frequency helps normalize selling and builds audience engagement.
LINKS AND RESOURCES
Soulful Sales Workbook and Checklist by Ruth Poundwhite [https://ruthpoundwhite.com/free/selling]
The Soulful Sales Summit - March 9-12, 2026 - Get your ticket here* [https://laurenscalf--ruthp.thrivecart.com/soulful-sales-summit-2026-bundle/] →
List Gadget [https://listgadget.com/?aff=NpzX9HJ2oEM8SLk12RHLjsiHg0x1] - Turn every email into a growth machine with embeddable polls, leaderboards, referral programs, and more.
⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com [https://onlinebusinessama.com/] and submit your question.
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*some links may be affiliate links*
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