Unjaded: Human Design for Intentional Entrepreneurs

188. Living Your Purpose in an Unsteady World

Standing in Your Purpose When Life Shakes You Awake Trigger Warning: This episode references car accidents, missing persons, and themes of mortality. Episode Summary: This is a raw, unfiltered episode recorded straight from Vickie’s sacral response after a series of emotional events — a multi-car crash outside her home at dawn, followed by news that a friend’s husband has gone missing. In this moment of tenderness, fragility, and truth, Vickie explores what it means to be alive to your purpose when the world feels unstable. She speaks directly to the conditioning that keeps so many entrepreneurs small, silent, or second-guessing themselves… and offers a loving but urgent reminder that your work, your voice, and your purpose are needed now more than ever. This is an invitation back to what truly matters. To the legacy you’re living today. To the people who will remember you. And to the deeper knowing inside you that refuses to wait one more day. What You’ll Learn in This Episode: – Why life-altering moments shake loose the conditioning you’ve ignored – How your Human Design can support you when fear tries to shrink you – Why purpose becomes louder — not quieter — in midlife – The difference between performing your purpose and living it – How to move forward when you feel rattled, shaken, or scared – Why now is the moment to stop dimming yourself – How to reconnect with what actually matters in your business and your life Links and Resources: * Learn more about Designed to Profit [https://www.vickiedickson.com/designed-to-profit]— where strategy, systems, and Human Design meet * Join the Black Friday Early Bird Waitlist [https://vickiedickson.kit.com/blackfriday2025] for Vickie’s upcoming offers * Connect with Vickie on Instagram: @vickie.dickson [https://instagram.com/vickie.dickson]

187. The Rise of In-Person Connection in the Age of AI

If the online space feels louder, lonelier, and more disconnected than ever, you’re not imagining it. In this episode of Unjaded, Vickie Dickson unpacks the collective craving for human connection that’s emerging in the wake of AI saturation and social media burnout. From declining launch engagement to audiences spending less time online, we’re seeing a massive shift—and it’s not a collapse, it’s a course correction. Vickie shares the real data behind the plateau, why buyer trust is at an all-time low, and how entrepreneurs can stay ahead of the curve by blending the digital with the tangible. She also shares a personal story: how her 4th line Human Design Profile need for community inspired her to open a retail store again, and why it might be the best thing she’s ever done for her soul and her business. If you’ve been feeling “off” in the online world or wondering what’s next for your business in the age of AI, this is your permission slip to rethink everything and rebuild with connection at the core. What You’ll Learn in This Episode: * Why social media growth is flattening and what it means for entrepreneurs * The rise of AI and the trust crisis it’s creating in online business * Why audiences are craving real-world connection again * How analog marketing methods (like direct mail and print) are making a comeback * How your Human Design can guide the way you reconnect and rebuild * Why authenticity and personal voice are now your most valuable business assets Key Takeaway: AI didn’t kill connection—it reminded us what’s real. Your people don’t want more content; they want you. This is the moment to blend digital strategy with genuine humanity and lead with your real voice in a world that’s desperate for it. Links and Resources: * Learn more about Designed to Profit [https://www.vickiedickson.com/designed-to-profit]— where strategy, systems, and Human Design meet * Join the Black Friday Early Bird Waitlist [https://vickiedickson.kit.com/blackfriday2025] for Vickie’s upcoming offers * Connect with Vickie on Instagram: @vickie.dickson [https://instagram.com/vickie.dickson]

186. Long-Form Content Strategy for Coaches & Creators: Content That Lasts and Converts

In this episode, Vickie Dickson calls out the online pressure to be everywhere, all the time — and shares why social media is just the snack, not the main meal. She walks you through the power of long-form content (like blogs, podcasts, YouTube, and email), and how it works with your Human Design to build credibility, consistency, and a business that lasts. Long-form content is where your authority grows. It lasts longer, builds trust faster, and deepens connection in ways social media never can. If you’re exhausted by the constant scroll and short-form churn, this episode will remind you what actually creates sustainability in your business. You’ll learn: * Why social media reach is short-term but long-form builds longevity * How SEO and AI indexing make long-form content discoverable for years * Why trust is at an all-time low — and how long-form rebuilds it * The difference between visibility (short-form) and conversion (long-form) * How to choose your long-form platform based on your Human Design type * Why mastery beats omnipresence every time * How your Human Design Throat Centre can help you decide which content creation process fits you best. Reflect: * Are you feeding an algorithm or building a foundation? * Which long-form platform feels most natural for your energy — writing, speaking, or video? * What are your audience actually searching for when they need what you offer? * How can you create in a way that aligns with your Human Design instead of fighting it? Take Action: ☐ Choose one long-form platform (podcast, blog, YouTube, or email). ☐ Brainstorm 3 core topics your audience searches for — and optimize around them. ☐ Create one piece of long-form content this week and repurpose it for social. ☐ Focus on consistency that fits your energy, not the algorithm’s demands. Get on Vickie’s Black Friday Early Bird List [https://vickiedickson.kit.com/blackfriday2025] to access brand-new offers designed to help you build your content foundation and grow sustainably. https://vickiedickson.kit.com/blackfriday2025 🎧 Follow along with Unjaded so you never miss an episode. Connect on Instagram @vickie.dickson [https://instagram.com/vickie.dickson]

185. What Every Entrepreneur Needs to Know About Outsourcing

What happens when you outsource blindly in your business? In this raw and transparent episode of Unjaded, Vickie Dickson shares how hiring out her Pinterest management led to an 80% drop in engagement in just three months. She’s not blaming her VA. She’s owning the lesson. Because as entrepreneurs, outsourcing doesn’t mean handing over control—it means leading the process, training intentionally, and staying connected to the data that tells the truth. Vickie walks through what went wrong, how she’s rebuilding, and the real conversation entrepreneurs need to have about “hands-off” business fantasies in the online space. If you’ve ever dreamed of automating everything—or if you’ve learned the hard way that no one will care about your business like you do—this episode will hit home. What You’ll Learn in This Episode: * The truth about “hands-off” business models and why they rarely work * What Vickie’s 80% Pinterest engagement drop taught her about leadership * The difference between delegating and abdicating responsibility * How to train and track your team (without micromanaging) * Why knowing your numbers matters more than you think * How to course-correct when something in your business unravels Key Takeaway: You can delegate tasks, but you can’t outsource ownership. Your message, your voice, and your strategy are CEO-level responsibilities—and staying connected to them is what keeps your business alive. Links and Resources: * Join the Black Friday Early Bird list [https://vickiedickson.kit.com/blackfriday2025]for Vickie’s exclusive upcoming offers * https://vickiedickson.kit.com/blackfriday2025 * Learn more about the Designed to Profit [https://www.vickiedickson.com/designed-to-profit] community — where strategy, systems, and Human Design meet https://www.vickiedickson.com/designed-to-profit * Connect with Vickie on Instagram: @vickie.dickson [https://instagram.com/vickie.dickson]

184. The 5 Levels of Awareness: How to Create Content That Actually Converts

If your content isn’t getting engagement, or your audience isn’t buying, this episode will explain why. In this week’s Unjaded, Vickie Dickson breaks down the five levels of awareness, a copywriting concept as old as marketing itself, and shows you how to apply it to your content so that people can actually hear you. Most entrepreneurs are creating content for the people who are already ready to buy, but here’s the truth: 70% of your audience isn’t even close to that stage. They don’t know they have a problem, let alone that you’re the one with the solution. Using real examples from live content audits inside Content by Design, Vickie shows you how to stop skipping steps in your messaging, how to meet your audience where they are, and how to move them closer to buying, from unaware to most aware, using real, grounded content that connects. What You’ll Learn in This Episode * Why 70% of your audience can’t even hear your content yet * The five levels of awareness: Unaware, Problem Aware, Solution Aware, Your Solution Aware, and Most Aware * How to identify what level your audience is actually in (and how to meet them there) * What kind of content to create at each stage of the awareness funnel so that your conent converts to paying clients. * Real-world examples from Content by Design clients who were missing the mark—and how to fix it * The single biggest mistake entrepreneurs make when trying to sell online Key Takeaway People will do more to move away from pain than to move toward pleasure. If your content only focuses on the solution, you’re missing everyone who doesn’t even know they have a problem yet. Meet them where they are, move them one level at a time, and watch your conversions shift. Links and Resources * Send Vickie a voice message on SpeakPipe [https://www.speakpipe.com/vickiedickson] — share your aha moments and get featured on a future episode * Connect with Vickie on Instagram: @vickie.dickson [https://instagram.com/vickie.dickson]