Women's Fitness Podcast

How to Build a Fitness Business That Lasts — with Mentor Jenna Cooper

In this episode, Dani chats with Jenna Cooper — business mentor, mindset coach, and long-time PT — about what it really takes to build a sustainable career in fitness. From juggling three jobs to pay gym rent to mentoring women across Australia, Jenna has seen it all. She shares honest insights on burnout, boundaries, money mindset, and why passion alone isn’t enough to keep you in the game. If you’re a new or aspiring trainer, this one’s a must-listen. 💡 Key Takeaways * Why passion alone isn’t enough — and what systems actually keep you in business. * The mindset shift that stops burnout and builds confidence around money. * How to create boundaries and structure your schedule for long-term balance. * The importance of community and connection for client retention (and your own motivation). * Why “being real beats being perfect” — both in business and in life.   Check out our Personal Trainer Certification Courses https://womensfitnesseducation.com.au/ [https://www.womensfitnesseducation.com.au/]

Bree Maddock on Coaching Mums with Confidence

In this episode, Dani chats with Bree Maddock — pregnancy & postpartum strength coach, twin mum of three, and no-BS advocate for motherhood, movement, and mindset. Bree shares how she went from working retail and battling self-doubt to building a successful online coaching business that helps moms rebuild strength, confidence, and consistency. You’ll hear stories of evolution, boundary-setting, and mindset resets. If you’ve ever felt “too late,” overwhelmed by motherhood, or unsure how to balance life + lifting, this one’s for you.  Check out our Personal Trainer Certification Courses https://womensfitnesseducation.com.au/ [https://www.womensfitnesseducation.com.au/]

Balancing It All: How Sarah Juggled Mum Life and Finished Her Cert III & IV

Recent WFE grad Sarah Martin shares how she went from corporate chaos to coaching confidence—juggling kids, study, and life to complete her Cert III & IV in just seven months. She opens up about tackling practical assessments (hello, camera nerves), her “10-minute” time-management rules, and the power of community and support. If you’re thinking about becoming a trainer—or you’re a busy mum wondering if you can actually fit study in—this one’s your sign to rip the bandaid off and get it done. 💪🩷 ✨ Key Takeaways: * You don’t need perfect timing — you just need to start * The “10-minute rule” can beat overwhelm and procrastination * Progress > perfection — especially for practical assessments * Community and support make online study feel doable (and fun!) * Mums are powerhouses — you can build a career you love, too Check out our Personal Trainer Certification Courses https://womensfitnesseducation.com.au/ [https://www.womensfitnesseducation.com.au/]

The Power of Sweat Therapy: Caz’s Journey to Empower Women

Dani sits down with Carol “Caz” Attieh, founder of Fit by Caz and the philosophy she calls Sweat Therapy—a boutique, community-first space helping women feel strong, confident and empowered. Caz shares how a post-baby reality check (after child #3!) and one great group class changed everything: from hating gyms to falling in love with lifting, training friends in the park, carting kettlebells through the Sydney CBD as a mobile PT, and ultimately opening her home studio that now serves ~50 clients. You’ll hear the truth behind sustainable results: empathy over ego, process over quick fixes, and why the best transformation is mental, not just physical. Caz gets real about mum-guilt, boundaries, time management (no clients during the school run!), and the power of mentors. She also shares a moving client story—Jenny’s 10-kg milestone by her 40th, and the confidence that came with it. Takeaways * A great trainer + class vibe + community can be the difference between quitting and thriving. * Start small: one client becomes two—grow through word of mouth, patience, and consistency. * Empathy & adaptability beat flashy promises; meet clients where they’re at. * It’s never too late: neither Dani nor Caz were “sporty” at school—both began in their 30s. * Boundaries fuel longevity: protect family time and energy so you can serve better. * Mentors matter: ask questions, keep learning—no one knows everything at the start. * Focus on how training makes you feel; the physique changes are a by-product. If you’ve ever thought “I’m too late” or “I don’t look the part,” this convo will change your mind—and maybe your career.   Check out our Personal Trainer Certification Courses https://womensfitnesseducation.com.au/ [https://www.womensfitnesseducation.com.au/]

From Self-Doubt to Strength: Olympia’s journey to being a PT

In this episode of the Women's Fitness Education podcast, host Dani speaks with Olympia, a new personal trainer, about her journey into the fitness industry. They discuss the importance of backing oneself, empowering women through fitness, overcoming stigmas associated with age and appearance in the gym, and the rewarding aspects of coaching. Olympia shares her experiences, challenges, and the significance of empathy in building connections with clients. The conversation emphasizes that anyone can succeed in fitness, regardless of their background or appearance, and encourages aspiring trainers to take the first step in their journey. Takeaways: * Backing yourself is crucial in pursuing your passion. * You become ready by doing the work and showing up. * Clients want trainers who understand and relate to them. * Empowering women is a key focus in fitness coaching. * Stigmas about age and strength training need to be challenged. * The belief clients gain from training is more important than physical results. * Building a community in fitness can enhance the experience for everyone. * Empathy is essential for connecting with clients effectively. * You don't need to look a certain way to be a great coach. * Taking the first step is what matters most in starting your journey. Check out our Personal Trainer Certification Courses https://womensfitnesseducation.com.au/ [https://www.womensfitnesseducation.com.au/]