10-Minute Ecom

S01 E17 - Data Migration Expert Gilbert Barajas Discusses Replatforming

Guest: Gilbert Barajas, Data Migration ExpertHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Gilbert shares from his extensive experience in data migration and replatforming in his last role at BigCommerce, and his new role with several of his former colleagues. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]

S01 E16 - Ecommerce VP Glen Swindell Discusses Fractional Roles in Ecom

Guest: Glen Swindell, Founder & CEO, OrangeCore GroupHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Glen discusses fractional roles in Ecommerce, including how they typically work, the benefits and challenges associated, as well as how to discover new fractional opportunities. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]

S01 E15 - Ecommerce Head Phil Irvine on Merchandising Strategies for New Products

Guest: Phil Irvine, Ecommerce Head, MOJOHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Phil discusses the case study for MXXN (pronounced “moon”), a new brand and set of products that he is leading the charge to merchandise and grow. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]

S01 E14 - Ecommerce CRO Tim Wilson on Fundamentals & Launching New Products

Guest: Tim Wilson, Chief Revenue Officer, ProductWindHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Tim discusses the importance of paying attention to Ecommerce fundamentals, as well as how to leverage social to launch new products faster and more effectively. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]

S01 E13 - Ecommerce Product Director Kyle Treece Discusses Triggered Events

Guest: Kyle Treece, Director of Product Management, Bed Bath & BeyondHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Kyle discusses how triggered events form the foundation of Bed Bath & Beyond’s effective customer identification and personalization strategy. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the former VP […]