2022 Upfronts - Lindsey Talbot, GroupM Canada

2022 Upfronts - Lindsey Talbot, GroupM Canada

Lindsey talked about cross platform buying; improved targeting; COVID's impact on TV; how brand are reaching cord cutters and cord "nevers" and a lot more.

2022 Upfront Interview Series with M&K Media's Jennifer Young

Jennifer was impressed by the innovations presented this year sharing how the how access to more data impacts brands ability to deliver messages; she also touched on Netflix and it upcoming ad-supported tier and more.

2022 Upfronts - Richard Ivey, Media Experts

Richard Ivey, Chief Procurement Officer at Media Experts shares his take on the 2022 Canadian upfronts and how brands can leverage broadcasters to grow to the next level.

2022 Upfronts - Bruce Neve, True Media Canada

Bruce Neve, President of True Media Canada shares his take on the 2022 Canadian upfronts and how brands can leverage broadcasters to grow to the next level.