According To Carlo
What does it actually take to build a real estate career that lasts 25 years and counting? Kevin Larose has the answer. In this episode of According to Carlo, I sit down with Kevin Larose – one of the most respected names in South Mississauga real estate, and a team leader, coach, and community builder who has done things differently from day one. Kevin's story is remarkable. He came to real estate in his early 40s after years in door-to-door sales, Xerox, and entrepreneurship. He started cold calling just listed and just sold numbers four times a week, three days a week, for four straight years. He built a farm of 28,000 homes in South Mississauga. He assembled a team where members have stayed with him for 12 to 14 years. And now he coaches high-performing teams across Canada and the United States. This conversation is packed with the kind of real, hard-won wisdom that only comes from decades in the trenches. We cover everything from the fundamentals of building a business the right way, to a spirited debate about whether new agents should join a team, or go it alone. What We Cover: Building From Nothing Kevin arrived in real estate with no database, no portfolio, and no certainty. What he had was a work ethic shaped by years of selling everything from alarm systems to printing services. Here is exactly what he did in the first four years to build the foundation of his business. The 4-Year Cold Calling Blueprint Four times a week. Three days a week. Nine to noon. Every single week for four years. Kevin breaks down the exact lead generation model that built his business and why most agents quit before the compounding effect kicks in. Farming 28,000 Homes How Kevin built brand dominance in South Mississauga by sending a newsletter to 28,000 homes ten times a year, and why consistency in farming is the most underestimated strategy in real estate. Building a Team That Stays Kevin's operations manager has been with him for 14 years. His client care person is celebrating 12 years. His lead coordinator has been there for six. How do you build that kind of loyalty and culture in an industry defined by turnover? Should New Agents Join a Team or Go Solo? Carlo and Kevin go head-to-head on this one. Two different philosophies. Two decades of experience each. The debate is honest, respectful, and full of insight for anyone trying to figure out the right path forward. Coaching Teams Across North America Kevin now coaches teams in Canada and the United States doing anywhere from one to one and a half million in GCI. The number one thing every single team leader tells him? They want their time back. The Watered-Down Commodity Problem Why most agents are functionary instead of fiduciary, and why that is slowly eroding the public's trust in the profession. The Future of the Franchise Brokerage Model Kevin shares a candid perspective on where the traditional brokerage model is heading and why boutique operations like RLPR may have more longevity than the mega-offices. Key Quote: "If you want a good piece of the business in down times that you can always build on, this is a great time to do that." Whether you are a brand new agent trying to figure out your first steps, a team leader searching for the right way to build culture, or a veteran trying to find your edge in a shifting market, this episode has something for you.
13 episodes
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