ADDICTED Series

#7: Director - Fredrik Bond

Fredrik Bond is an internationally acclaimed director celebrated for emotionally driven, character-led storytelling that defies traditional genre. His cinematic approach and deep sense of empathy have made him one of the most sought-after directors in global advertising, collaborating with iconic brands including Adidas, Guinness, Levi’s, Nike, Heineken, and United Airlines. Bond’s work has been recognized with top honors across Cannes Lions, Clios, D&AD, The One Show, and an Emmy nomination. He made his feature film debut at the Sundance Film Festival, further establishing his reputation for creating powerful, human stories that resonate far beyond the screen.

#6: Director - Henry-Alex Rubin

Henry-Alex Rubin is a French-American filmmaker raised between New York and Paris. A Columbia University grad mentored by James Mangold, he broke out with Murderball — winner at Sundance and nominee for the Academy Award. He has since directed two features (Disconnect and Semper Fi) and become one of the most decorated commercial directors globally: 100+ Cannes Lions, 44 Clios (including 3 Grand), 40 Pencils, 22 AICP awards, and 8 Emmy nominations with 2 wins for Sandy Hook Promise. Recognized for emotional realism, Rubin’s early “Whopper Freakout” became a Cannes sweep and AICP winner. He has crafted dozens of Super Bowl spots (including Budweiser Clydesdales), seven films for Sandy Hook Promise, and standout work such as Dove’s “The Cost of Beauty,” Gatorade’s Derek Jeter tribute, and Apple’s AirPods story - all earning further Emmy recognition. Across film and advertising, Rubin’s signature lies in human truth, naturalism, and culturally resonant storytelling.

#5: Director - Antoine Bardou-Jacquet

Antoine Bardou-Jacquet is a multi award-winning director. His Honda ‘Cog’ film is the most awarded commercial in the history of advertising. His first music video for Alex Gopher explored fresh ways of working with type fonts, which later was used by the studio he founded, H5, in the Oscar winning short ‘Logorama’. In 2014 Antoine directed his first feature film, ‘Moonwalkers’, which was selected at SXSW and stars Ron Perlman and Rupert Grint. For over 20 years he has directed commercials for international brands including Visa, DHL, Virgin Atlantic, Shell, Peugeot, Nissan, Coca Cola, Heineken, Guiness, Belvedere and Canal Plus.

#4: Director - Aoife McArdle

Aoife McArdle is an award-winning writer and director known for her bold visual style, emotional depth, and fearless storytelling across film, television, music videos, and commercials. After studying literature and film, Aoife began directing short films and music videos, earning early acclaim with Jon Hopkins’ Open Eye Signal (UKMVA winner) and Italy, Texas (Raindance nominee). Her innovative work led to high-profile collaborations, Vimeo Staff Pick honors, and a string of celebrated commercials championing equality and craft, including Absolut’s Equal Love, which won D&AD’s Graphite Pencil for Best Direction and solidified her reputation as one of the most visionary directors of her generation. In the commercial world, Aoife continues to redefine cinematic storytelling. Her Apple spot Capture and Squarespace’s Super Bowl campaign The Singularity—starring Adam Driver—swept major awards including Cannes Lions, D&AD, AICP, and an Emmy nomination for Outstanding Commercial. On television, Aoife directed episodes of Severance (Apple TV+), the critically acclaimed series starring Adam Scott, Patricia Arquette, and Christopher Walken, earning 14 Emmy nominations and a DGA nod for Outstanding Directorial Achievement. Her feature debut Kissing Candice premiered at TIFF, and her immersive short All of This Unreal Time with Cillian Murphy was praised by The Guardian as “intense and all-encompassing.” A filmmaker of rare vision and conviction, Aoife McArdle continues to craft work that’s visually arresting, emotionally resonant, and deeply human.

#3: Director - Paul Middleditch

Paul Middleditch is regarded as one of the top performance TV Commercial Directors in the world. He is Australia’s most-awarded commercial director with over 300 awards to his name, including 8 Cannes Lions - 4 of which are gold - and numerous other international and national awards. Having directed commercials for Carlton Draught, Budweiser, Pepsi, Optus and New Zealand Lotteries to name a few, Paul’s madcap humor and full-on energy have made him far and away one of the most successful commercial directors to come out of Australia and New Zealand. His ‘Happy Passports’ campaign for Tourism Fiji has been awarded Silver in the Destination International category at the International Tourism Film Festival Africa (ITFFA) 2025. Paul’s most recent feature film ‘UPROAR,’ starring Julian Dennison, Minnie Driver, and Rhys Darby, premiered at the 2023 Toronto International Film Festival to critical acclaim. He works internationally between Australia, the US, the UK, Europe and Asia.