Advertising Weekly

Episode 004: Times Square Advertising on New Year's Eve

Insights from the Heart of Times Square: A Must-Listen for Brands! Listen in with Matthew Eck [https://www.linkedin.com/feed/#], our VP of Sales at Five Tier [https://www.linkedin.com/feed/#], as we dive into the vibrant world of Times Square advertising and the power of Spectaculars! Discover how top brands are making their mark in some of the world’s most iconic locations - from New York City to Las Vegas and beyond. 🏙️ Highlights of the Discussion: - Matthew's role in shaping the sales landscape at Five Tier. - Insights into the bustling New Year’s Eve period in Times Square. - Strategies for maximizing visibility and value on the spectacular boards. - Creative tips on leveraging billboards as part of a multifaceted campaign. - How smaller brands can compete with Fortune 500 companies. 🚀 Why Listen? - Understand the role of spectacular billboards in a larger marketing funnel. - Get advice on budget allocation strategies for year-end advertising. This is a golden opportunity for marketers, brand managers, and business leaders to gain unique insights into leveraging high-value, low-cost advertising strategies. Whether you’re planning a product launch, an album release, or simply looking to elevate your brand’s visibility, this conversation is packed with valuable takeaways. 👉 Tune in to witness the blend of art and strategy in the world of connected media advertising. Don't miss out on these industry secrets! #FiveTier #MarketingStrategies #TimesSquareAdvertising #BrandGrowth #AdvertisingInsights

Episode 003: Maximizing Impact: Our Journey with Nonprofits

In our recent live stream, Frank and I had a dynamic conversation about our weekend adventures, leading into a deeper discussion about Five Tier's collaborative efforts with nonprofits. We shed light on how we ventured into working with these organizations, aiming to amplify their visibility and aid in fundraising. Key among our initiatives is the concept of giving back, a core value that inspired us to crack into a challenging industry with a scalable program. We discussed the tangible benefits of nonprofit advertising, especially how it provides access to new audiences through cost-effective, targeted ad packages. Highlighting our successful partnerships, we focused on two major nonprofits: the Orphan Starfish Foundation and Cycle Kids. These collaborations underscore our commitment to making a real difference. As the year wraps up, we advised organizations to thoughtfully reallocate their end-of-year budgets. Investing in connected media platforms like ours isn't just a business decision; it's a stride towards achieving broader business and community goals. This approach isn't just about visibility; it's about creating lasting impact where it truly counts.

Episode 002: OOH Advertising Attribution for Small Businesses

Today we broke down how small businesses can leverage enterprise advertising platforms to track online & foot-traffic attribution through hyper-targeting. The kicker? This often saves money and delivers higher quality leads. Frank also opened up on how he feels about the state of advertising privacy, given that he is a new father looking at the industry ahead.

Episode 001: Our Culture, New Year's Eve & Planning for World Events

Join us for 15 minutes everyday as we discuss the latest news and trends in Billboard, ConnectedTV, Digital Display, and Streaming Audio Advertising!