Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

What Really Makes an Unforgettable Patient Experience—and When Does It Actually Begin

Amanda breaks down how leading plastic surgery and medical aesthetics practices are elevating every touchpoint, from patient photos to staff training. Drawing from her day-to-day work with practices, she shares practical insights on why your consult starts earlier than you think—and how small changes can leave a lasting impression that drives loyalty and growth. Guest: Amanda Taylor, Director of Consulting American Society of Plastic Surgeons Host: Anna Browning, VP of Aesthetic Sales Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

AI in Medical Aesthetics: Opportunity, Unknowns, and the Future of Patient Care

AI is set to have an enormous impact on specialty healthcare practices, but it's still undetermined exactly how. Dr. Rudderman shares his thoughts on the value of implementing AI and what questions are still unanswered around the use of AI in medical aesthetic practices. From enhancing the patient experience to empowering staff, learn how Dr. Rudderman is approaching AI in his practice. Guest: Randal Rudderman, MD Rudderman Plastic Surgery and Medical Spa Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

3 Practice Management Pitfalls Plastic Surgeons Must Avoid

Dr. Steven Davison shares expert tips for avoiding revenue growth pitfalls and advice for sustainable growth in plastic surgery practices. From reducing your surgery cancellation rate to bringing on a second (or third or fourth!) doctor, learn from Dr. Davison's real life experiences in private practice. And hear what's on his wish list for AI to help support and accelerate his practice management. Guest: Steven Davison, MD DAVinci Plastic Surgery Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

How Most Practice Managers Get Reporting Completely Wrong

Weekly and monthly reports determine what’s profitable, what’s not, and where your practice should grow or cut back. Stephanie Peterson and Anna Browning share why every decision, from staffing to services, should be driven by data, not gut instinct. They discuss how tracking true costs can reveal surprising insights, like which procedures are actually making money and which ones just look busy on the schedule. One key takeaway: “garbage in, garbage out.” If your data isn’t accurate, your decisions won’t be either. Plus, hear why staff engagement isn’t one-and-done; it’s ongoing and built through consistent training, check-ins, and trust. GUEST Steffanie Peterson Practice Manager, Dr. Matthew White Facial Aesthetic Surgery For more than 20 years, Steffanie has worked with physician, office and surgical center staff to improve efficiency, practice profitability, staff retention and patient care. She specializes in helping practices find ways through both day-to-day operations as well as long-term strategic planning to maximize revenue without compromising patient care or satisfaction. Learn more about New York City facial plastic surgeon [https://www.drmatthewwhite.com/] Dr. Matthew White Questions answered by this episode:  * How do you keep staff engaged and feeling valued in a medical practice? * What does onboarding and training look like for new hires? * How do you handle an employee who's struggling or not catching on? * What data should practice managers be looking at — and how often? * Which reports should a practice live and die by? * How do you use data to decide whether a procedure is actually worth offering? * What are the biggest payment processing challenges aesthetic practices face? * Where does AI fit into the future of practice management? * How do you use data to plan a physical office expansion? HOST Anna Browning, VP of Aesthetic Sales - Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ [https://www.nextech.com/]  Follow Nextech on Instagram @nextechglow [https://www.instagram.com/nextechglow/] Theme music: I've Had Enough, Snake City

Why Your Consult Experience Is Your Best Marketing Tool

Patients only retain a fraction of what they hear in a consultation. That gap is where deposits stall, phone calls pile up, and confidence erodes between the consult and the operating room. Closing that gap isn't about talking more — it's about giving patients something they can take home, share with their family, and come back to. A Nextech user from day one, Dr. Michael McCracken is a board-certified oculoplastic surgeon who uses TouchMD to draw directly on patient photos during consults, assigns pre-op and post-op “homework” — including short videos he records himself — and gives patients a HIPAA-compliant way to keep the conversation going at home with their spouse or partner. They also get into why photo quality is the real calling card of an aesthetic practice today, how to structure educational videos patients will actually watch, and what consistent consult and post-op systems do for closing rates, phone volume, and patient trust. Questions answered by this episode: 1. How do plastic surgeons use TouchMD during patient consultations? 2. How can aesthetic practices reduce repetitive patient phone calls after surgery? 3. What is the best way to educate patients before and after a cosmetic procedure? 4. How long should patient education videos be for an aesthetic practice? 5. Why are before-and-after photos so important for plastic surgery marketing? 6. How can I share before-and-after photos without violating HIPAA? 7. What is an oculoplastic surgeon? 8. How much do patients actually remember from a consultation? 9. How can I show a patient what their surgical result will look like? 10. What makes a high-quality patient photograph in an aesthetic practice? Michael S. McCracken, MD, FACS Oculoplastic Surgeon, McCracken Eye and Face Institute Dr. Michael McCracken is a board-certified oculoplastic surgeon and Castle Connolly Top Doctor based in the Denver area. With more than 10,000 cosmetic eyelid procedures under his belt, he is widely considered Colorado’s foremost fellowship-trained oculoplastic surgeon. Dr. McCracken has been in solo practice for 18 years and has been a Nextech user from day one. He also serves as an assistant clinical professor of ophthalmology at the University of Colorado School of Medicine and trains ASOPRS fellows in his operating room. Connect with Dr. McCracken on LinkedIn [https://www.linkedin.com/in/michael-mccracken-md-facs-a62382a/] Learn more about McCracken Eye and Face Institute [https://mccrackenmd.com/] About Aesthetically Speaking Aesthetically Speaking is presented by Nextech — the practice management and EHR platform built for aesthetic specialties. Nextech gives practice owners, managers, and their teams the tools to run a modern, efficient aesthetic practice, from patient engagement and marketing to clinical documentation and reporting. Request a demo at nextech.com/request-demo [https://www.nextech.com/request-demo]