Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

The Future of Dermatology: Data, Growth, and AI

27 min · 16. juli 2026
episode The Future of Dermatology: Data, Growth, and AI cover

Description

What does the future of a successful dermatology practice look like? In this episode, Robin Ntoh sits down with Dawn Bryant, Director of Operations, and Garrett Butulis, Chief Financial Officer of Midtown Dermatology in Raleigh, North Carolina to discuss the trends, technologies, and strategies shaping the next generation of dermatology practices. Drawing on decades of combined experience, they share how their organization approaches growth, patient care, operational efficiency, and long-term planning. The conversation explores how data-driven decision-making influences everything from service expansion and product offerings to staffing and resource allocation. Dawn and Garrett discuss the importance of patient trust, staff education, and creating a seamless connection between medical dermatology and aesthetic services to better meet patient needs.  Looking ahead, they share their perspectives on artificial intelligence and its growing role in healthcare. From AI-powered search and patient acquisition to clinical documentation and workflow optimization, they discuss both the opportunities and challenges practices will face as technology continues to evolve. Whether you're a practice owner, administrator, or provider, this episode offers valuable insight into how leading dermatology organizations are preparing for the future while staying focused on what matters most: delivering exceptional patient care. Guests: Dawn Bryant, Director of Operations Garrett Butulis, Chief Financial Officer Midtown Dermatology Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

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66 episodes

episode The Future of Dermatology: Data, Growth, and AI artwork

The Future of Dermatology: Data, Growth, and AI

What does the future of a successful dermatology practice look like? In this episode, Robin Ntoh sits down with Dawn Bryant, Director of Operations, and Garrett Butulis, Chief Financial Officer of Midtown Dermatology in Raleigh, North Carolina to discuss the trends, technologies, and strategies shaping the next generation of dermatology practices. Drawing on decades of combined experience, they share how their organization approaches growth, patient care, operational efficiency, and long-term planning. The conversation explores how data-driven decision-making influences everything from service expansion and product offerings to staffing and resource allocation. Dawn and Garrett discuss the importance of patient trust, staff education, and creating a seamless connection between medical dermatology and aesthetic services to better meet patient needs.  Looking ahead, they share their perspectives on artificial intelligence and its growing role in healthcare. From AI-powered search and patient acquisition to clinical documentation and workflow optimization, they discuss both the opportunities and challenges practices will face as technology continues to evolve. Whether you're a practice owner, administrator, or provider, this episode offers valuable insight into how leading dermatology organizations are preparing for the future while staying focused on what matters most: delivering exceptional patient care. Guests: Dawn Bryant, Director of Operations Garrett Butulis, Chief Financial Officer Midtown Dermatology Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

16. juli 202627 min
episode The Strategy Behind a Fast-Growing Plastic Surgery Practice artwork

The Strategy Behind a Fast-Growing Plastic Surgery Practice

Building a successful plastic surgery practice isn't about growing as quickly as possible—it's about making the right decisions at the right time. In this episode, Robin Ntoh sits down on location with Dr. Collier Pace of Greensboro Plastic Surgery to discuss how he has thoughtfully scaled his independent practice in just two years. From expanding nonsurgical services and evaluating the addition of an in-office operating room to building a strong team culture, Dr. Pace shares the principles guiding his practice's continued success. Throughout the conversation, Dr. Pace explains how patient demand, provider utilization, and day-to-day operational insights help shape growth decisions. He also shares why incremental progress, rather than aggressive expansion, has been the foundation of his approach to building a sustainable, high-performing practice. The discussion also explores the future role of artificial intelligence in plastic surgery. From AI scribes and business intelligence tools to appointment management and patient communication, Dr. Pace offers a practical perspective on where emerging technologies can create value while preserving the personalized experience patients expect. In this episode, you'll learn: * How to scale a plastic surgery practice without overextending resources * Why patient demand should drive growth and staffing decisions * The importance of team culture in building a successful practice * Key considerations when expanding surgical and nonsurgical services * Where AI may have the greatest impact on practice operations and patient experience * How technology can support growth while maintaining a high-touch patient journey Guest: Dr. Collier Pace, Greensboro Plastic Surgery Greensboro, NC Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

8. juli 202631 min
episode Why Patient Convenience Is the New Competitive Advantage in Medical Aesthetics artwork

Why Patient Convenience Is the New Competitive Advantage in Medical Aesthetics

In today's aesthetic landscape, convenience isn't just a nice-to-have—it's a deciding factor in whether patients choose your practice at all. In this episode, Amy Anderson of ACG Practice Partners joins Robin Ntoh to break down how leading medical aesthetics practices are rethinking the patient journey, from first touch to post-visit follow-up, and beyond to meet rising expectations around access, speed, and ease. Through online scheduling and patient portals to CRM-driven communication, Amy shares practical strategies to remove friction, automate repetitive tasks, and empower staff to focus on what matters most: meaningful patient interactions.  Topics in this episode include : * Turning convenience into a true competitive differentiator for your practice * Using CRM and “drip” campaigns to educate and nurture patients over time * Improving conversion by making scheduling and access available anytime, anywhere * Reducing staff burnout through automation while preserving the human touch * Creating a more efficient, scalable workflow to create a better patient experience  Because in medical aesthetics, the best practices aren’t just delivering results, they’re making it easier than ever for patients to say yes. Guest: Amy Anderson, Founder and CEO ACG Practice Partners Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

1. juli 202626 min
episode Beyond the Treatment: Building Real Patient Relationships in the Medical Aesthetic World artwork

Beyond the Treatment: Building Real Patient Relationships in the Medical Aesthetic World

In today’s aesthetic landscape, patients expect more than great results. They want to feel heard, understood, and supported—not just during the consultation, but throughout their entire care journey. In this conversation, Uma Daya, PA and Advanced Aesthetic Injector, Rudderman MD Plastic Surgery & Medical Spa unpack how leading practices are redefining patient relationships by combining education, access, and empathy to create a more connected experience from first touch through post-treatment follow-up. You’ll hear from Uma how she: * Shifts from one-time consultations to continuous, relationship-driven care journeys * Gives patients direct access to practitioners, creating trust and reducing uncertainty * Uses education not just to inform—but to build confidence, transparency, and emotional connection * Creates a more personal experience in a high-volume, efficiency-driven environment Because in medical aesthetics, trust isn’t built in a single appointment—it’s built over time through consistent communication, transparency, and human connection. Research shows that trust is foundational to patient decision-making and long-term relationships in aesthetic care. Guest: Uma Daya, PA & Advanced Aesthetic Injector Rudderman Plastic Surgery and Medical Spa Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com

24. juni 202628 min
episode The Leadership Gap in Aesthetic Practices and What It’s Costing Your Team artwork

The Leadership Gap in Aesthetic Practices and What It’s Costing Your Team

Great patient experiences start with strong, self-aware leadership.  In the world of medical aesthetics, providers are highly trained clinically, but leadership and team development aren’t always part of that foundation. The result? Miscommunication, staff friction, and missed opportunities to build a truly high-performing practice.  In this episode, Robin Ntoh is joined by Cheryl Toth of ACG Practice Partners, live from the Medical Spa Show, to unpack how leadership coaching is helping practices transform the way their teams communicate, collaborate, and perform. From DISC assessments to real-world coaching strategies, Cheryl shares how practices can turn self-awareness into meaningful action.  Inside the conversation, you’ll discover how successful practices:   * Strengthen leadership by building self-awareness and understanding behavioral styles * Address communication breakdowns and reduce day-to-day team friction * Develop emotional intelligence to better navigate high-pressure patient environments * Create a more supportive, resilient culture that benefits both staff and patients * Turn insights into action through practical coaching, goal-setting, and accountability They also explore the unique challenge of balancing patient expectations with the realities of a medical business, and how leaders can create consistency, clarity, and calm in fast-moving environments. Whether you’re leading a team, managing a practice, or looking to improve how your staff works together, this episode highlights practical ways to elevate both culture and performance. Guest: Cheryl Toth, Facilitator and Leadership Coach ACG Practice Partners Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ [https://www.nextech.com/]

17. juni 202626 min