Agency Forward

108 Garrett Jestice: Your Best Client Is Already Your GTM Strategy

Hey everyone, today I'm joined by Garrett Jestice [https://www.linkedin.com/in/garrettjestice/]. Garrett is a GTM consultant and advisor who helps agencies, solo consultants, and fractionals build the foundations that make marketing and sales actually work.  I wanted Garrett on because he's someone I talk to regularly, and every conversation surfaces something practical. His take on leverage levers for agencies goes well beyond the usual "niche down" advice, and his perspective on the rise of micro-agencies and what's dying in the traditional model is something every agency owner needs to hear right now. In this episode, we discuss: * Why your best client should become your entire go-to-market strategy * Why the full-service agency model is dying and what the micro-agency model looks like instead * Why partnerships and co-marketing are the most overlooked growth lever for agencies * And more... You can find Garrett on LinkedIn [https://www.linkedin.com/in/garrettjestice/] and on Substack at 10xsolo.substack.com [https://10xsolo.substack.com/]. ----------- Lead Gen is the hardest part of running an agency. For most, it's unpredictable, it's slow, and it's usually expensive. Gia flips that. It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline. Gia automates lead gen follow-up and content, and it's all from the work you're already doing. You can check it out and get some free bonuses at getgia.ai/dynamicagency ----------- No one was asking for another community. But I've made one anyway. So what's different? The Dynamic Agency Community is designed around access rather than content. Access to peers who've done it before. Access to experts who've designed solutions. Access to resources that have been battle-tested. And right now, the price for founding members is only $97/year. Join today so your agency has immediate access to everything you need to grow. You can join at DynamicAgency.Community. ----------- Subscribe to the Agency Forward blog on Substack. We have weekly blog content with practical advice to help you advance your agency. ----------- And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

107 Mike Grinberg: Why Positioning Is Really a De-Risking Problem

Hey everyone, today I'm joined by Mike Grinberg [https://www.linkedin.com/in/mikegrinberg/]. Mike is the founder of Proofpoint Marketing, a positioning consultancy that works primarily with boutique firms in regulated industries like life sciences, financial services, and med tech.  I wanted to have Mike on because, selfishly, we think about positioning very similarly. Mike's take on positioning is that he doesn't treat it as a messaging problem. He treats it as a business design problem. But in addition, he also has a great way of viewing positioning through the lens of derisking the buying decision, and it's incredibly helpful.  In this episode, we discuss: * Why positioning is an operations problem, not a marketing problem * The four-box risk matrix agencies can use to understand how buyers evaluate them * Why personal risk matters more than organizational risk in most deals * And more... You can learn more about Mike on LinkedIn [https://www.linkedin.com/in/mikegrinberg/]. ----------- Lead Gen is the hardest part of running an agency. For most, it's unpredictable, it's slow, and it's usually expensive. Gia flips that. It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline. Gia automates lead gen follow-up and content, and it's all from the work you're already doing. You can check it out and get some free bonuses at getgia.ai/dynamicagency ----------- No one was asking for another community. But I've made one anyway. So what's different? The Dynamic Agency Community is designed around access rather than content. Access to peers who've done it before. Access to experts who've designed solutions. Access to resources that have been battle-tested. And right now, the price for founding members is only $97/year. Join today so your agency has immediate access to everything you need to grow. You can join at DynamicAgency.Community. ----------- Subscribe to the Agency Forward blog on Substack. We have weekly blog content with practical advice to help you advance your agency. ----------- And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

106 The So That Gap: Why Your Positioning Stops at the Homepage

Positioning that doesn't change how you hire, price, deliver, sell, and operate is just a writing exercise. In this solocast, Chris DuBois introduces the "So That Gap" — the distance between the sentence on your homepage and the operating decisions underneath it. You get a three-minute diagnostic you can run on yourself right now, a map of the five specific places this gap shows up in every agency, and one concrete move you can make this week to start closing it. In this episode, I cover: * Why most positioning work stops at the messaging layer and never reaches operations * A diagnostic for finding exactly where your positioning runs out * Why the 5 gaps compound and feed each other (and why fixing just one never sticks) * And more... Full companion article with frameworks for each gap is on Substack [https://open.substack.com/pub/agencyforward/p/the-so-that-gap-why-agencies-with?r=5uw1lt&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true]. ----------- Lead Gen is the hardest part of running an agency. For most, it's unpredictable, it's slow, and it's usually expensive. Gia flips that. It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline. Gia automates lead gen follow-up and content, and it's all from the work you're already doing. You can check it out and get some free bonuses at getgia.ai/dynamicagency [https://getgia.ai/dynamicagency1] ----------- No one was asking for another community. But I've made one anyway. So what's different? The Dynamic Agency Community is designed around access rather than content. Access to peers who've done it before. Access to experts who've designed solutions. Access to resources that have been battle-tested. And right now, the price for founding members is only $97/year. Join today so your agency has immediate access to everything you need to grow. You can join at DynamicAgencyOS.com/Community [https://dynamicagencyos.com/community]. ----------- Subscribe to the Agency Forward blog on Substack. We have weekly blog content with practical advice to help you advance your agency. ----------- And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

105 Joseph Fioramonti: How Visual Perception Data Ends Creative Guesswork

Hey everyone, today I'm joined by Joseph Fioramonti [https://www.linkedin.com/in/josephfioramonti/]. Joseph is the founder of Dark Square, a branding agency, and the creator of Constellations, a visual perception tool that replaces stakeholder guesswork with real audience data. He spent over a decade doing large corporate rebrands for tech companies before building Constellations internally to solve his own approval problem. The tool now has two patents pending and is being opened up to other agencies. I wanted to have Joe on because most agency owners have been burned by revision cycles and last-minute stakeholder changes. Joseph built a system that eliminates that dynamic by collecting visual data from hundreds of people before any creative direction is locked in — and the results are remarkable. In this episode, we discuss: * Why including more stakeholders upfront eliminates revision cycles * How visual perception data replaces guesswork in brand approval * Building a SaaS product inside your agency for two revenue streams * And more... You can learn more about Joseph on LinkedIn [https://www.linkedin.com/in/josephfioramonti/] and check out Constellations [https://constellations.app/] to help get confirm brand direction with real audience insights.  ----------- Lead Gen is the hardest part of running an agency. For most, it's unpredictable, it's slow, and it's usually expensive. Gia flips that. It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline. Gia automates lead gen follow-up and content, and it's all from the work you're already doing. You can check it out and get some free bonuses at getgia.ai/dynamicagency [https://getgia.ai/dynamicagency1] ----------- No one was asking for another community. But I've made one anyway. So what's different? The Dynamic Agency Community is designed around access rather than content. Access to peers who've done it before. Access to experts who've designed solutions. Access to resources that have been battle-tested. And right now, the price for founding members is only $97/year. Join today so your agency has immediate access to everything you need to grow. You can join at DynamicAgencyOS.com/Community [https://dynamicagencyos.com/community]. ----------- Subscribe to the Agency Forward blog on Substack. We have weekly blog content with practical advice to help you advance your agency. ----------- And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

104 Barrett King: How Agencies Win with Strategic SaaS Partnerships

Hey everyone, today I'm joined by Barrett King [https://www.linkedin.com/in/barrettjking/]. Barrett has spent most of his career building agency-facing partnership programs at some of the biggest names in SaaS — HubSpot, Ramp, and now Close CRM, where he serves as Head of Partnerships. What drew me to Barrett is that he thinks about partnerships the way most agency owners never do: as a deeply intentional relationship that should be defined clearly before a single deal is signed. He's seen agencies build $100M businesses through smart ecosystem alignment — and he's watched others stall out at $250K because they lost themselves chasing what a bigger vendor wanted. In this episode, we discuss: * Why most agencies enter partnerships without ever defining what they actually want from them * The two biggest mistakes agencies make when partnering with SaaS companies * Why MCP and AI connectivity is changing what it means to be a strong agency partner right now * And more... You can learn more about Barrett King on LinkedIn [https://www.linkedin.com/in/barrettjking/]. If you want to try to Close and get some added perks. Sign up through our affiliate link [https://refer.close.com/kw73m242ldyl].  ----------- Lead Gen is the hardest part of running an agency. For most, it's unpredictable, it's slow, and it's usually expensive. Gia flips that. It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline. Gia automates lead gen follow-up and content, and it's all from the work you're already doing. You can check it out and get some free bonuses at getgia.ai/dynamicagency [https://getgia.ai/dynamicagency1] ----------- No one was asking for another community. But I've made one anyway. So what's different? The Dynamic Agency Community is designed around access rather than content. Access to peers who've done it before. Access to experts who've designed solutions. Access to resources that have been battle-tested. And right now, the price for founding members is only $97/year. Join today so your agency has immediate access to everything you need to grow. You can join at DynamicAgencyOS.com/Community [https://dynamicagencyos.com/community]. ----------- Subscribe to the Agency Forward blog on Substack. We have weekly blog content with practical advice to help you advance your agency. ----------- And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.