Agency Principals

Agency Principals Podcast | Ep05 | The Many: Participation beats Persuasion

The conversation with Damien Eley revolves around the theme of participation and its impact on agencies, branding, and immersive technology. Damien shares insights on the role of agencies, the importance of participation, the future of The Many Australia and recent acquisition of CatalstXR a Sydney-based immersive tech studio. Damien is a big believer in the power of participation in re-shaping his agency's core operating system. Takeaways * Participation as a driving force * The transformative potential of immersive technology * Buying to build capability and why it makes sense Chapters * 00:00 Welcome back Damien Eley * 09:03 The Importance of Participation * 15:37 Misreading Participation * 23:33 Immersive Technology * 33:06 Starting Anew If you're thinking about what comes next for your agency, visit agencyfutures.com [http://agencyfutures.com]

Agency Principals Podcast | Ep 04 | Building a Deliberate Creative Tech Agency

Join Doug Baxter as he explores the philosophy, operations, and future plans of Mindshaker, a creative technology agency in Portugal. Discover how they balance human elements, innovation, and growth while maintaining a deliberate company culture. key topics * Agency philosophy and deliberate growth * Balancing human elements with technology * Hybrid roles and team culture * Client collaboration and problem-solving approach * AI integration and future technology adoption * Scaling while maintaining company culture * International expansion within Plus Company network

Agency Principals Podcast | EP03 | On Specialism and Thought Leadership

The conversation explores the journey of Nourish, a specialist food, beverage, and agriculture agency, focusing on demand generation, thought leadership, specialization, business development, and agency growth through M&A. Joanne McArthur, the founder and CEO, shares insights on building a successful agency model and seeking a growth partner through M&A. Takeaways * Inbound marketing and demand generation are key for agency growth * Thought leadership and content strategy contribute to agency positioning and growth * Specialization and culture play a significant role in agency success * Adding value and refining business development engine are crucial for agency growth * Seeking a growth partner through M&A requires careful consideration and staff involvement Chapters * 00:00 Demand Generation and Inbound Marketing * 09:30 Thought Leadership and Content Strategy * 14:49 Relentless List and Business Development

Agency Principals Podcast | Ep 02 | The buy-to-build founder

---------------------------------------- Stephen Brown has built Fuse Create into one of Canada's leading independent agencies over 23 years — doubled the business in five years, expanded into the US market, and walked away from two serious acquisition conversations along the way. In this episode, Doug Baxter sits down with Stephen to explore the buy-to-build strategy he's now pursuing, why independence is a spirit rather than a status, and what it actually felt like to say no to a deal when everything on paper said yes. A candid conversation about growth, leadership, and building something worth being proud of.

Agency Principals Podcast | Ep 01 | What are Agency buyers looking for today?

Most agency founders spend years building something valuable without ever stopping to ask what buyers are actually looking for. In this opening episode, Simon Morgan and Doug Baxter lay out the landscape - why the holdco era is fading, what private equity and strategic acquirers really want, and how AI is reshaping every conversation around agency value. They walk through five key drivers that buyers examine when assessing an agency: financial health, founder dependency, client portfolio, positioning, and forward momentum. Honest, practical, and a good place to start if you're thinking about the long game. In this podcast we reference what match-fit agencies look like. Here is the reference to this. https://agencyfutures.com/insights/how-do-you-know-if-your-agency-is-match-fit [https://agencyfutures.com/insights/how-do-you-know-if-your-agency-is-match-fit]