E56: How Daily Video Makes You Feel Everywhere featuring Jax Core

E56: How Daily Video Makes You Feel Everywhere featuring Jax Core

In this live workshop session from the AI for Business event, the Jax Core breaks down one of the most powerful ideas in marketing: the "one big domino." Borrowed from Russell Brunson and Alex Hormozi, the concept is simple. Every prospect is holding onto one belief that is blocking the sale, and your job is not to sell your offer, it is to knock down that single belief so every other objection falls with it. Working the room, Jax walks attendees through the two questions that surface their own one big domino, shares his personal domino ("you are one post away") and the daily-video "infinite feed" system it led to, and even hands the audience a ChatGPT and Claude prompt to draft their domino on the spot. It is a fast, hands-on session that sends everyone home with a one-sentence belief statement they can build their marketing around. Timeline Summary [0:01] – What a "one big domino" is: one belief that, when it falls, everything falls with it [0:25] – Your job is not to sell the offer, it is to knock down one belief [0:53] – The real question in every prospect's mind: can I trust this person with my money [1:52] – Question one: what small action do you want your audience to take [2:49] – Question two: what must they believe in order to take that action [3:04] – The speaker's own domino, you are one post away [3:13] – Being an introvert and choosing video to show up everywhere [4:43] – The domino is not a feature, it is a belief that removes every objection [5:20] – What showing up daily unlocked, from speaking gigs to a law firm inquiry [6:09] – The law firm Zoom story and the power of being seen as everywhere [6:58] – The ChatGPT and Claude prompt to draft your one big domino [8:33] – Crediting Russell Brunson and Alex Hormozi for the one-sentence framing [9:14] – Workshop time: craft your own one big domino at your table [10:15] – Attendees share their dominoes, from real estate to scholarships [12:42] – What is coming tomorrow, turning one idea into 20 posts 5 Key Takeaways 1. Sell the Belief, Not the Offer — Every prospect walks in with skepticism, wondering if they can trust you with their money. Your job is to knock down that one belief, and every other objection falls with it. 2. Find Your Domino With Two Questions — Decide the small action you want your audience to take, then name the single thing they must believe to take it. If they believe that one thing, everything else becomes easier or unnecessary. 3. Small Actions Lead to Larger Ones — You do not need someone to buy off your website. Start with a tiny yes, like booking a discovery call or filling out a form, and let those small wins build toward the bigger commitment. 4. Consistency Creates Omnipresence — The speaker's domino, "you are one post away," turned daily video into the feeling of being everywhere. When a prospect feels like they see you constantly, trust is built before the first conversation. 5. Let AI Draft Your Domino — Feed ChatGPT or Claude your positioning statement, your desired action, and the biggest objection, then ask it to write your one big domino in a single strong, human sentence with three proof points. Links & Resources * Expert Secrets by Russell Brunson (the origin of the One Big Domino concept) — https://marketingsecrets.com [https://marketingsecrets.com] * Alex Hormozi (credited for the framing of the concept) — https://www.acquisition.com [https://www.acquisition.com] * ChatGPT (used live to draft the one big domino) — https://chatgpt.com [https://chatgpt.com] * Claude (used live to draft the one big domino) — https://claude.ai [https://claude.ai] * The AI for Business community and private Facebook group (referenced on stage; no public URL was given during the session) Enjoyed This Episode? If this session made you rethink the way you pitch, try it before your next sales call: write down the one belief your prospect has to accept, then build everything around knocking it down. Share this episode with a business owner who is tired of selling and ready to start attracting, and if you found it useful, hit subscribe and pass it along to a friend or colleague.

E55: The CORE Framework That Turns AI Curiosity Into Results

Recorded live at an AI for Business event that has drawn more than 50,000 attendees across its workshops, this opening session lays out the CORE framework the community uses to turn AI curiosity into real business results: Clarity, Objectives, Roadmap, and Execution. The host, an entrepreneur who has worked with founders for two decades, sets the strategic foundation before three days of tactical AI training begin. Rather than jumping straight into tools, this session slows down and works through a series of interactive questions designed to force clarity on what to stop doing, what single focus matters most, and what 2026 should actually look like. If you're an entrepreneur drowning in new AI tools and unsure where to begin, this is the goal-setting reset that comes before the tactics. Timeline Summary [0:23] – Why the event starts with "finding your core" before any AI tactics, based on attendee survey requests [1:21] – The reason the event was kept small: real connection and knowing how to help each attendee [1:43] – What holds entrepreneurs back: past fears, doubts, and the absence of a clear roadmap [2:31] – Introducing the CORE framework: Clarity, Objectives, Roadmap, and Execution [3:13] – First clarity exercise: look in the rearview mirror and name what you don't want to repeat [4:48] – Celebrating wins and the trap of comparing yourself to peers on social media [5:57] – The AI rabbit hole: chasing every new tool that dropped in the last two weeks [6:40] – The freeing question: what one change, delegated or deleted, would free your time [8:20] – Moving into Objectives: defining the single most impactful focus for the next 12 months [9:07] – "Where your focus goes, your energy flows" and the cost of scattered attention [10:03] – The vivid vision exercise: describing your 2026 business, revenue, and daily life in detail [12:10] – Why we set January resolutions and forget them by March, and the power of accountability [13:22] – Roadmap: "a vision without a plan is just a wish" and thinking in decades, not months [14:15] – The premortem: imagine it's December 2026 and you failed, then name the cause [15:28] – What you'd start today if failure were not an option, and dropping excuses immediately [16:25] – Execution and the revenue growth engine: identifying where revenue actually comes from [17:36] – Setting top three objectives for the three-day event and the single biggest obstacle to each [19:03] – Why hot seats work: an outside perspective sees what you can't from inside the frame [21:16] – Naming your reward, your number one goal, and the one action to commit to [22:03] – Collapsing timeframes: why live events accelerate progress and the closing roadmap challenge 5 Key Takeaways 1. Clarity Comes Before Tools — Chasing every new AI release is a rabbit hole that scatters your energy. Get clear on where your business is going first, then let the tools serve that direction instead of driving it. 2. Pick One Focus and Protect It — If you could accomplish only one thing this year, what would it be? Where your focus goes your energy flows, so naming a single most-impactful priority beats spreading yourself across a dozen ideas. 3. Run a Premortem on Your Year — Imagine it's December 2026 and you failed, then work backward to name the cause. Identifying what would stop you now lets you remove the obstacle before it happens. 4. Success Is Inversely Proportional to Excuses — The level of success you reach is capped by the level of excuses you're willing to accept. Fear of failure is what stops most people from making the call, taking the meeting, or investing in themselves. 5. A Vision Without a Plan Is Just a Wish — Clarity and objectives mean nothing without a roadmap and execution. Put your intentions into a community that will hold you accountable, and you dramatically increase the odds of following through. Enjoyed This Episode? If the premortem question hit home, imagining you've already failed and working backward to the cause, go back through this session with a pen and actually answer it for your own 2026. Share this one with a fellow entrepreneur who's stuck chasing every new AI tool instead of getting clear on where they're headed. If you found it valuable, subscribe, rate, and pass it along to a friend or colleague.

E54: The Three Jobs AI Actually Does For Your Business

This live session, recorded on Day 3 of the AI for Business event, features Jenz breaking down agentic browsers, the next shift in how business owners interface with the internet, using tools like Perplexity Comet and ChatGPT Atlas. Drawing on real testing inside the AI for Business ecosystem, Jen frames the entire opportunity around three simple jobs AI does for a business: generate leads, convert existing leads, and automate the work you don't want to do. The talk explains why the browser itself is becoming the AI layer, why linguistics is now the core skill that outlasts prompt engineering, and how to start experimenting without getting your accounts banned or burning through tokens. If you're a business owner, real estate investor, or operator trying to figure out where agentic AI actually fits into lead generation, research, and daily operations in 2026, this session is a practical starting point. Timeline Summary [0:01] – Jen introduces agentic browsers as the next phase of AI and why the browser is becoming the interface [1:18] – How AI is moving away from separate apps and coming straight to the browser as your gateway to the internet [2:40] – The three things AI actually helps with in business: generate leads, convert leads, and automate what you hate [3:26] – Why talking to AI in plain English is replacing heavy prompt engineering for speed of adoption [4:44] – Linguistics as the foundational skill that sticks with you, and why articulation beats technical prompting [5:18] – How agentic browsers remember information across websites and your browser history [6:02] – The two forerunner tools right now: Perplexity Comet and ChatGPT Atlas [6:25] – Using a browser to pull leads, emails, and phone numbers without APIs or custom connections [7:47] – How AI collapses hours of research into minutes, and why foundational research skills still multiply results [9:24] – Browsers using your logins to post, reply, and manage outreach like an executive assistant [10:32] – Testing agentic browsers on real workflows inside the company and early success with English-only commands [11:36] – The 2026 shift to scaling operations without adding headcount by multiplying your existing team [13:40] – Jen's core advice to identify your biggest time waster and start playing with free browser trials [19:12] – Q&A opens with a question on Atlas browser security leaks and practicing good data hygiene [21:17] – Whether AI posting to your Facebook gets you flagged as a bot, and testing at a human scale [27:03] – How to avoid Amazon bans on AI-assisted books through voice branding and humanizing text [35:49] – The move from the old AI for Business app to Reven, and how token balances will be handled 5 Key Takeaways 1. AI Does Three Jobs In Business — Every use case Jen teaches ladders up to three outcomes: generating new leads, converting the leads you already have, and automating the tasks you don't want to do so you can focus on revenue. 2. Linguistics Is The Skill That Lasts — As tools shift to plain English commands, the durable skill is articulating clearly what you want done. If you can explain a task so a human could execute it, the browser can now do it too. 3. The Browser Is Becoming The AI Layer — Agentic browsers like Comet and Atlas are pulling AI out of separate apps and into your gateway to the internet, using your logins to research, gather contacts, and post on your behalf. 4. Awareness Is Not An Excuse To Sit Out — Knowing these tools exist means using them, not waiting. Jen's homework is to identify your single biggest time waster and start experimenting with a free browser trial today. 5. Perfection Is The Enemy Of Greatness — Whether going live for the first time or publishing an AI-assisted book, putting yourself out there imperfectly is what builds authenticity and momentum, and people connect with you being real, not polished. Links & Resources * Perplexity Comet (agentic browser) — perplexity.ai * ChatGPT Atlas (agentic browser) — openai.com * Reven (the AI for Business tool replacing the legacy app) * Zapier (automation tool referenced) — zapier.com * Higgsfield (media generation tool referenced) — higgsfield.ai * Gen Spark (agentic AI referenced) Enjoyed This Episode? If Jen's framing of AI as three simple jobs finally made this feel doable, take the homework seriously and pick the one task eating the most of your week, then go test a free browser trial against it. Share this episode with a business partner or teammate who keeps saying they'll get to AI later, because 2026 is the year agentic systems move from novelty to normal. If you got value from this, hit subscribe, leave a rating, and pass it along to someone who needs the push.

E53: How One Prompt Can Solve Five Problems featuring Richard Dunn

Richard Dunn is a sales leader, business consultant, and partner in the AI for Business ecosystem who has spent decades building and training high-performance sales teams across multiple companies. He specializes in sales culture, leadership development, and helping businesses implement AI in a way that actually produces revenue rather than just adding complexity. In this session, Richard shares his honest journey into AI, the overcomplicated detours, the moment of clarity, and the one ChatGPT prompt that solved five major sales problems at once. If your sales team is closing 55% of their pipeline and you don't know why the other 45% is falling out, this episode is the blueprint you've been looking for. Key Talking Points of the Episode 0:01 – Richard introduces the theme of his talk: augmenting the human edge in sales, with a focus on simplicity as the common thread running through everything AI can do for a business 0:38 – The biggest myth he debunks when consulting companies: AI is not here to replace salespeople. It's here to cut friction and sharpen what they're already doing 2:01 – Richard recounts the origin story: three years ago, Brian Hanson told him AI was going to be a major force, and Richard mostly let it go in one ear and out the other 4:34 – The turning point: Brian calls Richard excited about an AI-generated image of himself in a German army helmet riding a unicorn with a Frappuccino, and Richard still doesn't fully get it 6:58 – How Richard eventually joined the AI for Business team full-time, winding down his third-party sales clients to go all-in on building something bigger together 7:38 – Richard's first mistake: trying to learn everything about AI as fast as possible and ending up with a pile of information and no clarity on what to actually do with it 9:00 – The real problems in his sales company that AI needed to solve: wasted time on unqualified prospects, salespeople talking too much, reps skipping framework steps, and leadership buried in random call reviews 13:08 – How a 5:30 a.m. Zoom call with team member Yens Heitman changed everything. Yens had already built sales analysis prompts that Richard was able to adapt to their specific framework 15:58 – The moment of clarity: they didn't need more tech. They needed visibility into what was actually happening inside their sales calls 16:28 – How the system works: calls are transcribed through their CRM, zapped to ChatGPT, and scored 0 to 100 against their sales framework, measuring close probability, talk ratio, and call summary in real time 18:41 – The 80% rule: anything scoring 80 or higher goes on the pipeline report; anything below goes on a separate list, so reps stay focused on closeable deals 19:59 – Where the real money was hiding: deals scoring 65 to 79% were the gold zone, deals they were leaving on the table every month that one follow-up call could often push over the threshold 21:56 – Before the system, they were closing 55% of their pipeline, meaning 45% fell out every month. The prompt helped them stop the bleed without adding a single new tool 22:16 – Richard's 60/40 talk ratio rule: salespeople should talk no more than 40% of the time. His top reps are at 30% or less, and most salespeople resist this until they see the data 26:00 – The Jeff story: a veteran salesperson who scoffed at the listening-first philosophy, boasted about his 200 rebuttals, and got a very direct lesson in why having 200 rebuttals means you're probably doing sales wrong 31:21 – Richard's core sales philosophy: your job is never to talk someone into something they don't want. It's to listen, identify the pain, and confirm that what you offer actually solves it 34:03 – How simple AI systems expose weak leaders and amplify strong ones, and why sales managers push back the hardest when accountability systems go in 37:30 – The closing framework: simple AI plus fast adoption equals real results, and the implementation roadmap: identify your number one pain point, pilot one tool, train, execute 40:32 – Richard's final message: find the one thing, take action, and don't let the shiny new tools distract you from the problem you actually need to solve today Key Takeaways 1. Information Is Not Implementation — Richard spent two and a half months learning AI tools and ended up with a pile of information he didn't know what to do with. The shift came when he stopped asking "what can AI do?" and started asking "what problem do I need to solve right now?" 2. One Prompt Can Solve Five Problems — A single ChatGPT prompt built around their existing sales framework replaced hours of random call reviews, gave real-time close probability scores, measured talk ratios, surfaced missed steps, and helped leadership coach with precision instead of guessing. 3. Too Many Rebuttals Is a Red Flag, Not a Flex — If your salespeople need 200 rebuttals, they're generating 200 objections. Objections are a symptom of a salesperson who isn't listening, not qualifying, and not building trust, not evidence that they're skilled closers. 4. The 65 to 79% Zone Is Where the Money Is — Deals already scoring 80% or higher nearly close themselves. The real profit comes from identifying the one or two missing pieces in deals just below that threshold and coaching reps to go back and fill the gap. 5. Weak Leaders Get Exposed, Strong Leaders Get Amplified — When you implement a simple AI system that creates real visibility into what's happening on the sales floor, there's nowhere to hide. That's not a threat. It's the point. Links & Resources * AI for Business Mastery Program https://go.aiforbusiness.com/start [https://go.aiforbusiness.com/start]

E52: How One AI Campaign Generated $200,000 From Dead Leads featuring Bryce Decora

Bryce Decora is the founder of CloseBot, an AI-powered lead qualification and appointment booking platform that has processed over 100 million messages across 35 million contacts and booked more than 600,000 appointments, saving businesses an estimated 60 years of collective time. Before building one of the most-reviewed AI tools in the space (20 G2 awards in a single season), Bryce was a mechanical engineer and software developer at Boeing who accidentally automated himself out of a real estate business and learned the hard way exactly where AI belongs in a sales cycle. In this session from the AI for Business conference, Bryce shares the framework he built from that failure: the three-phase business flywheel that separates businesses printing money from businesses burning it. He breaks down where AI should handle the heavy lifting, where human trust is non-negotiable, and how one ClosedBot power user turned 773 dead leads into nearly $200,000 in revenue with a single reactivation campaign. You'll Learn How To: * Use AI to qualify leads and book appointments at scale without sacrificing the human connection that closes deals * Apply the three-phase business flywheel (Attract, Engage, Delight) to reduce stress and build a self-sustaining sales engine * Identify the exact moment in your sales process where AI should hand off to a person * Run a database reactivation campaign on contacts you've written off and generate real revenue from them * Build AI flows using a diagram-based approach that actually works at scale, not just in demos * Set up multi-provider AI redundancy so your business keeps running even when one AI platform goes down * Use ClosedBot's Smart FAQ feature to make your AI smarter over time without manually reviewing every conversation What You'll Learn in This Episode [0:01] Bryce opens with a crowd exercise to understand who's in the room and reveals a striking stat: 3,000 ClosedBot accounts exist in the community, but only 76 are actually being used [1:39] Bryce's origin story: growing up in Nebraska, going to engineering school, landing at Boeing, and realizing big corporate America wasn't the life he wanted [2:07] Why Bryce's wife, a realtor, started consistently out-earning a Boeing software engineer, and how that pushed him to try real estate investing for the first time [3:07] The culture shock of going from writing code alone at a desk to cold-calling distressed homeowners eight hours a day, and why he decided to program his way out of the problem [4:20] How Bryce built a hybrid of AI and virtual assistants in real estate, made a $75,000 commission check, and put all of it into scaling his AI automations [5:05] The moment Bryce proved the skeptics wrong and simultaneously drove himself out of business by going all-in on AI with no human component left [5:49] How real estate professionals approached Bryce after his failure, asked to pay for his technology, and introduced the balanced model that became CloseBot [6:23] The numbers: 100 million messages, 35 million contacts, 600,000 booked appointments, and an estimated 60 years of saved business time worth around $5 million [7:36] Why manually responding to leads at volume breaks down fast, and how the spiral from one missed message to a full inbox meltdown happens to every business owner eventually [9:32] How Bryce's experience training AI models at Boeing in 2018 (four years before ChatGPT) shaped ClosedBot's diagram-based flow builder approach to keeping AI on track at scale [11:48] Introducing the business flywheel: Attract, Engage, Delight, and where CloseBot is specifically designed to fit in that cycle [13:49] Why trust cannot be automated: the case for keeping a human in the engage phase, especially for high-ticket items like coaching, home sales, and big-ticket services [15:10] The cautionary tale: what happens when a business over-automates and customers scream for a person but keep getting a bot, and how that accelerates the recession of trust [16:13] Bryce's counterintuitive advice for anyone feeling overwhelmed at a conference full of AI tools: pick one or two, and then just be a really good person [17:03] The AI for Business done-for-you option: pre-built CloseBot agents that plug directly into your HighLevel account, with setup starting November 10th [18:49] CloseBot's reliability architecture: multi-provider AI fallback across OpenAI, Anthropic, Gemini, Grok, and DeepSeek so your lead qualification never goes down [21:51] The case study: Joey Brown used CloseBot to reactivate 773 leads a roofing client had written off as dead and generated nearly $200,000 in revenue from a single campaign Who This Episode Is For: * Business owners spending hours a day responding to leads manually or through virtual assistants * Anyone running outbound campaigns who needs AI to qualify leads before handing them to a salesperson * Real estate investors, agents, and service businesses managing high lead volume across multiple channels * Entrepreneurs who have tried to fully automate their sales process and hit a wall with conversions * HighLevel users who want to plug AI lead qualification directly into their existing CRM workflow * Anyone at the AI for Business conference who has a CloseBot account and hasn't activated it yet Why You Should Listen: Bryce Decora is not a guy selling a tool he built in a weekend. He is someone who spent years at Boeing training AI models before ChatGPT existed, burned down a real estate business by over-automating it, and rebuilt something better from the wreckage. That experience gives everything he says in this session a layer of credibility that most AI product pitches don't have. He knows what happens when you go too far, and he built CloseBot specifically around that lesson. The framework he lays out, Attract with AI, Engage with humans, Delight with a combination of both, is simple enough to draw on a napkin but grounded in 100 million real conversations. What makes it stick is the honesty. Bryce does not come on stage and tell you AI will solve everything. He tells you where it fails, what it costs when you ignore that, and why the recession of trust means the easiest competitive advantage you have right now is just being a person who shows up. The Joey Brown case study at the end is the kind of real-world proof point that makes this worth sharing. 773 leads written off as dead. One reactivation campaign. Nearly $200,000 in revenue. If you have a database of contacts you are not doing anything with, or you know someone who does, this episode is the blueprint for what to do next. Follow AI for Business here: * Website: https://aiforbusiness.com/ [https://aiforbusiness.com/] * CloseBot: https://closebot.com/ [https://closebot.com/] * Contact for done-for-you CloseBot setup: reach out to Brian and Francis at AI for Business * ClosedBot on G2: 20 fall awards, 90-plus verified reviews If this episode gave you a clearer picture of where AI fits into your business and where it does not, share it with someone who is either drowning in lead response or convinced they need to automate everything before they can scale. The flywheel Bryce breaks down in this session is the fastest path to a business that feels easy instead of one that shuts off the moment you stop feeding it. And if you have a CloseBot account sitting unused, now is the time to activate it. Reach out to the AI for Business team to get a pre-built agent dialed into your HighLevel account and start qualifying leads while you sleep.