Google AI Mode

Answer Engine Optimisation: How Businesses Become the Answer AI Gives

Your customers have stopped scrolling ten blue links. They ask ChatGPT, Gemini or Google's AI Overview a question and get one answer that names a few businesses, and if you are not in it, you are invisible. This week we unpack Answer Engine Optimisation, the discipline of becoming the business the machine actually recommends, and exactly how Perth businesses get named, trusted and chosen in the age of zero-click search. What you'll learn in this episode: * What Answer Engine Optimisation (AEO) actually is, and how it differs from the SEO you already know * Why the zero-click shift and Google AI Overviews are quietly shrinking your traffic right now * The three mistakes nearly every WA business is making that keep them out of AI answers * A 7-step framework to become the cited answer, plus the 5-minute test that shows whether AI already recommends you * A real-world Perth example of a business going from invisible to named in AI answers in about three months If this helped, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who needs a clearer path through the marketing noise. Want to know whether AI can even find you? Reach out at allmarketing.com.au [https://www.allmarketing.com.au/contact-us/], Mark works with a select group of clients each year.

Agentic AI: When Your Customer Is a Machine

Your next customer might not be a person at all. It could be an AI agent that researches, shortlists and books on someone's behalf, and it does not care how beautiful your website is. This week we unpack agentic AI and agentic commerce, and exactly how Perth businesses get found, trusted and chosen when the buyer is a machine. What you'll learn in this episode: * What agentic AI and agentic commerce actually are, and why Visa and Mastercard are already building agent checkout rails * Why the agent buyer is the opposite of the human buyer, and the marketing that wins one is wasted on the other * The three mistakes nearly every WA business is about to make as agents start shortlisting * A 7-step framework to make your business agent-ready, plus the one "proof test" that exposes where you are invisible to a machine * A hypothetical example showing how legibility, not beauty, wins the booking If this helped, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who needs a clearer path through the marketing noise. Ready to find out whether an AI agent can even choose you? Reach out at allmarketing.com.au [https://www.allmarketing.com.au/], Mark works with a select group of WA clients each year.

llms.txt Explained: How Businesses Get Found and Cited by AI

Your customers have started asking ChatGPT and Gemini for recommendations instead of scrolling Google, and most Perth businesses are completely invisible in those answers. The problem usually is not your rankings; it is that the machine cannot work out who you are or what you do fast enough to name you. This week we unpack llms.txt, the one plain-text file that fixes exactly that, in an afternoon and for nothing. What you'll learn in this episode: * What llms.txt actually is, and why a single Markdown file now decides whether AI engines cite your business or your competitor * The difference between robots.txt, sitemap.xml and llms.txt, and why your sitemap is not enough * The three mistakes nearly every WA business is making in the shift to AI search * A 7-step framework to build and host your own llms.txt this week, with the one-paragraph "clarity test" that makes or breaks it * A real-world Perth example showing how clearer beats bigger when a machine is the one doing the recommending If this helped, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who needs a clearer path through the marketing noise. Ready to take your digital strategy further? Reach out at allmarketing.com.au [https://www.allmarketing.com.au/], Mark works with a select group of WA clients each financial year.

Google AI Mode

Google just killed the traditional search box, and if your business is still chasing ten blue links, you are already invisible. In this episode, Mark and Charlie break down the massive May 2026 Google I/O updates and reveal exactly why your organic traffic is tanking - and how to get it back by optimising for AI. What you'll learn in this episode: * Why the new "Agentic Booking" feature allows Google to literally call your business and book appointments for users. * The brutal truth about the 83 percent zero-click rate and how it impacts local WA businesses. * A step-by-step framework for Generative Engine Optimisation (GEO) using structured data and entity clarity. * How to build "Information Gain" to force Google's Gemini AI to cite your content as the primary source. * Exactly how to track your new AI impressions using the latest Google Search Console reports. Hit subscribe to never miss an episode, and reach out to us at All Marketing if you are ready to stop guessing and start marketing smarter.

Social Media is the New Search Engine

Are you still relying purely on traditional search engines for your organic traffic? You are missing out on the biggest shift in consumer behaviour this decade, where buyers bypass Google to search directly on platforms like Instagram, TikTok, and LinkedIn. What you'll learn in this episode: * Why the old rules of social media vanity metrics no longer apply to modern business growth. * How to write captions that act as high-value metadata for social search algorithms. * The critical importance of on-screen text and spoken audio transcripts in your short-form video. * A proven 5-step framework for using serialised storytelling to build bingeable, searchable content libraries. * How a composite Perth business used native platform search to drive highly qualified inbound leads. Stop guessing and start marketing smarter. Hit subscribe so you never miss an episode, and reach out to Mark at All Marketing today to see how we can help you dominate the new search landscape.