9. The investment of branding
In this episode, Evy and Rosa discuss the importance of investing in branding, the process of creating a brand identity, different branding packages, and choosing the right branding agency. They share insights on packages offered, the role of storytelling, and practical tips for brand implementation.
Takeaways
* Investing in branding is essential for building a lasting brand identity
* Packages and deliverables
* Investment when starting out
* The right branding agency should deliver depth and make the audience feel something
Keywords
branding, brand identity, visual identity, storytelling, brand strategy, design process, brand packages, founder branding, brand evolution, visual identity guidelines
Key Topics
* Timing of brand investment
* Collaborative branding process
* Building a brand story and strategy
* Different branding packages and their purposes
* Implementing and evolving your brand
Chapters
00:00 Introduction to Brand Investment
00:22 When is the Right Time to Invest in Branding?
01:16 Testing and Market Feedback Before Branding
02:18 The Collaborative Approach to Brand Building
03:20 Authentic Branding and Founder Involvement
03:57 Overview of Branding Packages Offered
04:54 Building a Brand Story and Strategy
07:15 The Visual Identity Development Process
08:39 The Brand Book as a Living Document
09:57 Next Steps After Creating a Brand Identity
11:14 Implementing Your Brand in Real Life
12:24 Using Canva and Other Tools for Brand Rollout
15:42 Choosing the Right Branding Agency
16:59 Trust and Personal Fit in Agency Selection
18:43 The Designer’s Role in Brand Personality
21:43 The Fluidity and Evolution of Brands
22:33 The Core of a Strong Brand Identity
23:19 Final Thoughts and Audience Engagement
Curious to see more of our work or enquire?
Reach us at hello@ameagency.nl [hello@ameagency.nl] or @ameagency_ [https://www.instagram.com/ameagency_/]
