Apptica Talks

UGC Ninja: Ads That Convert – Metrics, Trends & Best Practices with Ross Puriasev, CMO at UGC Ninja

In this episode, Apptica Talks delves into UGC Ninja [https://ugc.ninja/?utm_source=apptica]'s transformative approach to user-generated content (UGC) advertising. Ross Puriasev, CMO of UGC Ninja, shares insights into the company’s innovative strategies for ad creation, the role of AI in scaling campaigns, and how data-driven decisions drive success across industries—from gaming to fintech. UGC Ninja [https://ugc.ninja/?utm_source=apptica] is a global creative powerhouse specializing in UGC ads tailored for mobile apps, gaming, and diverse industries. The company excels in delivering strategic ad solutions and award winning ad performance. We discussed the advantages, formats, and applications of UGC ads, creative strategies for impact, AI integration, challenges and ethics, and future trends in UGC and AI-driven advertising. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Beyond the Hype: How Mobio Redefines AI in Digital Marketing with Sergey Konovalov from Mobio Group

In this episode Apptica Talks about Mobio's innovative approach to adopting AI with Sergey Konovalov, CEO & founder at Mobio Group [https://mobiogroup.com/?utm_source=apptica_audio]. Mobio Group [https://mobiogroup.com/?utm_source=apptica_audio] is a mobile growth marketing team headquartered in the UK and with offices in the USA. For more than 10 years they offer comprehensive ROI-driven approach to achieve your business goals. Mobio's team of 80+ experienced marketers and app promotion specialists help to achieve maximum revenue and conversions growth. We have discussed Mobio's mission to foster talent and innovation, the real-world impact of AI in digital marketing, practical applications like fraud detection, challenges in integration, essential skills for adoption, ethical considerations, tools enhancing workflows, and future trends like voice interfaces and user segmentation. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan from AdSkill

In this episode Apptica Talks about the strategies for in-app advertising with Roman Arustamyan, Head of Media Buying at AdSkill [https://adskill.io/]. AdSkill [https://adskill.io/] is a global service for launching and optimizing ad campaigns. They empower businesses with robust ad account support, cutting-edge media buying strategies, and the latest industry knowledge. Choose AdSkill, and embrace a world of unmatched advertising success. We have discussed driving targeted in-app traffic by identifying audiences, optimizing creatives and budgets, using retargeting, tracking key metrics, and preventing mobile app fraud through strategies against click flooding, install hijacking, and data fraud. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Gamelight Effect: Wave of Rewarded Apps with Günay Aliyeva

In this episode Apptica Talks about the Gamelight’s role in the rewarded UA industry with Günay Aliyeva [https://www.linkedin.com/in/gunayaliyeva/] – Co-Founder at Gamelight [https://www.gamelight.io/]. Gamelight [https://www.gamelight.io/] is the largest Rewarded Marketing Platform for Mobile Games! Their AI algorithm analyzes users' playtime, engagement, competitor game usage & demographics data to identify users with the highest likeliness of long-term engagement on our partners' games. We have explored an evolution of Rewarded UA, Gamelight’s rewarded UA model, case studies of Gamelight with key metrics, the Future of Rewarded UA and Gamelight’s Vision, what makes rewarded UA so effective in driving user engagement and retention, advice for leveraging rewarded UA for growth, and much more. Key takeaways are available in our blog. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Power of Playable Ads with Gökçe Oguz from Playable Factory

In this episode Apptica Talks about the Power of Playable Ads with Gökçe Nur Oguz [https://www.linkedin.com/in/gokce-oguz-0873925a/] – CEO and Co-Founder at Playable Factory. Playable Factory [https://playablefactory.com/] is the leading creative marketing technology provider which builds a future of advertising via highly engaging 2D/3D playable & interactive ads and gameplay video creation product for mobile games and non-gaming brands. We have discussed the impact of rising costs per install (CPI) and strategies to combat them, overview of products Flex and Ready, current trends, best practices and successful cases in playable ads, integration of user-generated content (UGC) in playables, fffectiveness of playable ads in non-gaming industries, future of user acquisition and much more. Key takeaways are available in our blog [https://apptica.com/blog/apptica-talks-the-power-of-playable-ads-with-gokce-nur-oguz-from-playable-factory/]. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.