Asset Avenue

What Are You Actually Building Your Wealth For?

21 min · 4. juni 2026
episode What Are You Actually Building Your Wealth For? cover

Description

What if the thing missing from your financial plan can't be measured in pounds? In this solo episode, Bola gets into a conversation that started on her social media and refused to stay in a caption. She's unpacking the version of success that's been sold to women and asking the question most financial plans never dare to ask. Capitalism has no heart. It doesn't care about your fertility window, your desire for connection or who you want to build a life with. So why are so many of us building our entire lives around its definition of success? This episode covers the Girl Boss era, hustle culture, what Bola personally gave up in her 20s and why she's rethinking everything now. She also introduces a framework that might just change the way you see your goals and what you're quietly trading away without realising it. This one is different. It's personal, it's honest, and it's the conversation women needed someone to have out loud

Comments

0

Be the first to comment

Sign up now and become a member of the Asset Avenue community!

Get Started

1 month for 9 kr.

Then 99 kr. / month · Cancel anytime.

  • Podcasts kun på Podimo
  • 20 lydbogstimer pr. måned
  • Gratis podcasts

All episodes

17 episodes

episode Size 24 To Size 10: "The Moment I Lost The Weight, Promotions, Men & 'Friends' All Changed Overnight artwork

Size 24 To Size 10: "The Moment I Lost The Weight, Promotions, Men & 'Friends' All Changed Overnight

Aretha Abimbola (@ArethasGymAndTonic) was a size 24 and 21 stone at her heaviest and, in her words, "a prisoner in my body." Today she's a size 10. But the transformation she didn't see coming wasn't physical. In this episode of Asset Avenue, Aretha sits down with Bola Sol to talk about the part of weight loss nobody prepares you for: the promotions that suddenly appeared, the men who suddenly noticed her, the friends who turned cold and why "the only thing that changed was my size." We get into the childhood trauma behind emotional eating, the first diet she went on aged 9, the radical honesty it took to finally change, and the surprising truth that calories work exactly like a bank account. From Dragons' Den to motherhood to money as freedom, this is a conversation about transformation in every sense. ⏱️ TIMESTAMPS 0:00 – Introduction: Aretha's greatest asset is her determination 1:20 – Who is Aretha? Bio & fitness journey (@ArethasGymAndTonic) 3:10 – The numbers: from 21 stone / size 24 to 70kg / size 10 5:00 – What it felt like being a prisoner in her body — hating summer, hiding her arms 8:30 – The wake-up moment: a manager's comment that cracked the denial 12:00 – Serial dieting since age 9 & the first diet that actually stuck (Jason Vale Juice Master) 16:30 – How the world treated her differently after losing weight — promotions, opportunities, visibility 21:00 – Friends becoming threatened: losing the "comfortable fat friend" label 25:30 – Did she feel like the same person? The psychological repair work 28:00 – Appearance, perception & playing the game (feat. Codie Sanchez reference) 30:30 – T-Straps: the business idea, Dragon's Den & what happened after 36:00 – The true cost of transformation — financially, emotionally & psychologically 39:00 – Childhood trauma, emotional eating & setting boundaries 41:30 – Calories = your bank account: why the maths of weight loss mirrors personal finance 43:00 – Advice to her 21-year-old size 24 self: give yourself a break, one step at a time 44:20 – Where to find Aretha: @ArethasGymAndTonic 📲 Follow Aretha: @ArethasGymAndTonic (Instagram & TikTok) 🎙️ ABOUT ASSET AVENUE Asset Avenue is the podcast hosted by financial adviser and two-time Penguin author Bola Sol, exploring how people really build, manage and think about money. New episodes regularly, subscribe and turn on notifications so you never miss one. 🔗 Follow Bola & Asset Avenue: Instagram: @bola_sol | @assetavenuehq TikTok: @bolasol | @assetavenuehq Newsletter & links: bolasol.co.co.uk [http://bolasol.co.co.uk]

18. juni 20261 h 30 min
episode From Stolen Car & Zero Savings to a $100K Fintech 💸 | Tosin Olaseinde, Money Africa artwork

From Stolen Car & Zero Savings to a $100K Fintech 💸 | Tosin Olaseinde, Money Africa

She had the dream CV. Chartered accountant, Bloomberg, CNBC, British American Tobacco. Then her only car got stolen, her savings vanished and she found herself at church unable to drop a $2 offering. That rock-bottom moment became the spark for Money Africa and Asset Avenue flew to Lagos, Nigeria to hear the whole story. In this episode, Bola Sol sits down with Tosin Olaseinde, founder of Money Africa, Money Africa Kids and the fintech Ladda and a World Economic Forum Young Global Leader, for an honest conversation about going broke, betting on yourself before anyone validates you, and turning a single invoice into a company. ⏱️ TIMESTAMPS 00:00 – The $2 offering that changed everything (intro) 01:30 – "I am my greatest asset" 02:45 – The dream CV vs. the money reality behind it 04:30 – The stolen car that wiped her out 06:30 – Broke at church: the wake-up call 09:30 – The 6-month "career break" at 30 that never ended 11:30 – One invoice that accidentally started a company 14:00 – Building Money Africa on Instagram from zero 16:30 – Teaching money when unemployment is at 27% 20:00 – Winning the $100,000 NSIA Prize & launching Money Kids 23:30 – Almost 1 million reached — and why it's not enough 25:30 – 3 tips for betting on yourself 28:30 – Becoming a WEF Young Global Leader 31:00 – How to REALLY network (work ethic beats connections) 34:00 – The hardest part of being a CEO 36:30 – Your personal brand vs. the person behind it 38:30 – Earning ₦200k/month with nothing saved? Start here 40:30 – The biggest investing mistake Nigerians make 43:30 – Her dream dinner guest list 45:00 – Surviving hyperinflation & the future of money in Africa 47:30 – Rapid fire + where to find Tosin 👤 ABOUT THE GUEST — Tosin Olaseinde Instagram: @tosinolaseinde | @moneyafrica | @moneyafricakidsX (Twitter): @tosinolaseindeLinkedIn: Money AfricaApp: Ladda (@ladda.ng) 🎙️ ABOUT ASSET AVENUEAsset Avenue is the podcast hosted by financial adviser and two-time Penguin author Bola Sol, exploring how people really build, manage and think about money. New episodes regularly, subscribe and turn on notifications so you never miss one. 🔗 Follow Bola & Asset Avenue:Instagram: @bola_sol | @assetavenuehqTikTok: @bolasol | @assetavenuehq Newsletter & links: bolasol.co.co.uk

11. juni 202633 min
episode What Are You Actually Building Your Wealth For? artwork

What Are You Actually Building Your Wealth For?

What if the thing missing from your financial plan can't be measured in pounds? In this solo episode, Bola gets into a conversation that started on her social media and refused to stay in a caption. She's unpacking the version of success that's been sold to women and asking the question most financial plans never dare to ask. Capitalism has no heart. It doesn't care about your fertility window, your desire for connection or who you want to build a life with. So why are so many of us building our entire lives around its definition of success? This episode covers the Girl Boss era, hustle culture, what Bola personally gave up in her 20s and why she's rethinking everything now. She also introduces a framework that might just change the way you see your goals and what you're quietly trading away without realising it. This one is different. It's personal, it's honest, and it's the conversation women needed someone to have out loud

4. juni 202621 min
episode Why I Still Work a 9-5 (Despite Making £300k Online) artwork

Why I Still Work a 9-5 (Despite Making £300k Online)

Welcome to this episode of the podcast, where we sit down with James Beckett, the personal finance expert and creator behind The Money Stocker! In this candid conversation, James breaks down the taboo surrounding personal finances by opening up completely about his own numbers, including his £250,000 pension pot and his goal to achieve financial freedom by age 45.Despite pulling in an incredible £300,000 from his social media channels over the last 12 months, James continues to work his full-time 9-to-5 marketing role. Tune in to discover how he balances entrepreneurship, manages pay rises using his signature 50-50 rule, and protects his wealth against upcoming tax changes.⏱️ Timestamps00:00 - Introduction & The Power of Pensions: James discusses why your pension is often your biggest financial asset and why human capital matters just as much.02:15 - Building The Money Stocker: Moving from dead SEO blogs to building an active community on social media.04:30 - How to Make £300k on Social Media: A completely transparent breakdown of content creator revenue streams.06:45 - Brand Deals, Affiliates, & Facebook Monetisation: Capitalising on algorithm changes pushing finance Reels to wider audiences.09:15 - The Default Pension Fund Mistake: Why 96% of people are losing out on tens of thousands in growth by staying in conservative default funds.12:30 - Staying Grounded with a 9-to-5: Why James hasn't quit his day job and how he avoids the traps of glamorised entrepreneurship.14:45 - The 50-50 Pay Rise Rule & Car Finance Traps: Practical budgeting tips to ensure you don't inflate your lifestyle out of water.18:00 - 2027 Cash ISA Cuts & Understanding Gilts: How to transition into government bonds as tax exemptions change.21:15 - 3 Steps to Start a Stocks & Shares ISA: Choosing low-cost platforms and setting up automated monthly contributions.24:00 - Who to Trust Online: Why you should be sceptical of get-rich-quick schemes and look to trusted authorities like Martin Lewis.26:15 - Why Stock Picking is a Trap: Reviewing why 90% of active fund managers fail to beat a simple global index fund over 15 years.28:30 - Buying Future Freedom & Wedding Spending: Prioritising experiences and memory-making over modern gadgets.📱 Connect with James & The Money StockerInstagram: @themoneystockerTikTok: @themoneystockerYouTube: @moneystockerWebsite: www.moneystocker.com🔗 Follow Bola & Asset Avenue:Instagram: @bola_sol | @assetavenuehqTikTok: @bolasol | @assetavenuehqNewsletter & links: bolasol.co.co.uk

29. maj 202647 min
episode How to Buy a Home Self-Employed in 2026 & Invest with Ola (All Things Money) artwork

How to Buy a Home Self-Employed in 2026 & Invest with Ola (All Things Money)

In this episode, we sit down with Ola, the founder of All Things Money, an online platform dedicated to helping young adults financially navigate adulthood. Ola candidly shares her journey to becoming a London homeowner in 2026, the hurdles of securing a mortgage as a self-employed business owner, and how she manages financial anxiety amidst modern economic uncertainties. We dive deep into actionable wealth-building advice, highlighting the power of Stocks and Shares Lifetime ISAs, understanding risk tolerance, breaking down the gender investment gap, and her tactical approach to reducing her mortgage term by 12 years through overpayments. Whether you want to construct an emergency fund, dive into index funds, or map out a long-term plan for your future self, this episode is packed with practical strategies to take control of your financial health. * Follow on Instagram, TikTok, & YouTube: @allthingsmoney * Listen to the Podcast: The All Things Money Podcast * Get Resources: Head over to www.allthingsmoney.com [https://www.allthingsmoney.com] for e-books and planners

28. maj 202637 min