ATM Forward

Are Trade Shows Worth It or Just an Expensive Habit?

31 min · 9. jan. 2026
episode Are Trade Shows Worth It or Just an Expensive Habit? cover

Description

Trade shows are expensive, exhausting, and somehow unavoidable in the ATM industry. Some operators swear by them. Others leave wondering what they actually got for their money.   In this episode of The ATM Forward Podcast, host Rhet Needham sits down with Cooper Frandsen, EVP at Tetralink and former EVP at NextATM, to break down the real return on trade shows from every angle.

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episode The Accidental ATM Business with Burt Matthews artwork

The Accidental ATM Business with Burt Matthews

Burt Matthews didn’t set out to build an ATM business. What started as a simple gas station venture turned into something much bigger after a bank rejected his request for an ATM and forced him to figure it out on his own. In this episode, Burt shares how those early decisions led to the creation of NextATM, which has grown into a nationwide ATM service and technology organization, along with stories from the early days when there was no real “industry” to lean on. Rhet and Burt also dig into how the ATM space has evolved over the past 25 years, from dial-up machines and manual routes to today’s connected, automated fleets. Along the way, Burt shares practical lessons for operators looking to grow, including why focusing on the customer matters more than anything else and how thinking bigger is often the difference between staying small and building something that lasts.

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