B2B Creator Spotlight

Kyle Bailey on Navigating AI Shifts in Home Service SEO

Kyle Bailey is the Founder and Managing Director of Frontburner Marketing, where he specializes in local SEO and lead generation for home service and trade businesses. Since 2010, Kyle has been helping companies like plumbers and HVAC businesses improve their digital presence and adapt to evolving search engine dynamics. * 00:00 - Introduction to Kyle Bailey and Frontburner Marketing * 05:30 - Kyle's journey from real estate to SEO * 12:45 - The impact of AI on search landscape * 20:00 - Importance of storytelling in SEO * 28:15 - Leveraging reviews across platforms * 35:00 - Live panel Q&A from Software Oasis event * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

How Creators Can Confidently Charge More

In this episode, host Michael Bernzweig [https://www.linkedin.com/in/michael-bernzweig/] sits down with business coach Robin Waite [https://experts.softwareoasis.com/blog/confidently-charging-more-with-fearless-business] to unpack how creators, consultants, and freelancers can confidently raise their prices and build more profitable, sustainable businesses. Robin explains why trying to “sell more of the same” traps you in a constant sell‑deliver loop, and why cutting costs is only a short‑term fix. He shares simple pricing models, capacity‑based pricing, and revenue math that show how you can double income with fewer clients by increasing your prices, upgrading your offer, and intentionally choosing who you work with. Chapters:  * 00:00 – Robin Waite introduces the host and episode overview * 00:27 – Why simply selling more leads to burnout and the sales cycle of doom * 01:38 – The three ways to grow a business: sell more, cut costs, raise prices * 04:01 – The magic of price increases and their impact on business growth * 05:28 – How higher pricing boosts client results, brand loyalty, and referrals * 06:09 – Overcoming common reservations about raising prices * 07:07 – The Pareto principle: focusing on profitable clients * 08:34 – Practical steps to double income with half the clients * 10:06 – Capacity-based pricing and creating scarcity * 12:20 – How to dynamically adjust prices based on service capacity * 13:09 – Setting prices using revenue targets and capacity planning * 15:51 – The importance of adding value to justify higher prices * 16:40 – Mindset shifts needed to confidently raise prices * 17:08 – The flawed approach of “more marketing and selling” and avoiding the sales cycle of doom * 21:22 – The passive benefits of price increases: referrals and better client relationships * 23:51 – Working with existing clients on price increases and minimizing resistance * 24:49 – Offloading problematic clients to improve business health * 25:46 – Building a business ecosystem that supports growth without overwhelm * 26:04 – Strategic capacity pricing and managing scarcity * 28:03 – How to adapt capacity-based pricing when near full capacity * 29:11 – Simple formulas to determine pricing based on revenue goals and capacity * 31:10 – Recap and encouraging actions for creators to start implementing * 31:36 – Upcoming Q&A and panel overview * 33:14 – Key mindset shifts for confidence in charging higher prices * 36:28 – Detecting early warning signals in organizational culture * 37:53 – Why most AI pilots fail and how to coordinate efforts * 39:18 – How AI overviews are changing user discovery and search behavior * 42:13 – Building AI strategies aligned with business vision and culture * 44:05 – Differences between SEO and AEO for enterprise-level marketing * 47:18 – Applying capacity-based pricing when nearing full booking * 49:01 – Effective measurement of fractional CPO success * 50:37 – Roadmap for AI pilot projects from foundation to scaling * 52:22 – Methods for identifying content topic gaps and optimizing authority * 54:14 – Closing remarks and next session preview * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Monica Marlatt: The Puzzle Imagineer on Instagram

In this episode of B2B Creator Spotlight, host Michael Bernzweig [https://www.instagram.com/softwareoasiscom/] interviews Monica Marlatt [https://www.instagram.com/puzzledabouteverything/], a puzzle enthusiast who has turned her passion into a unique cruise ship experience. Monica shares her journey from being an empty nester to becoming a puzzle influencer on Instagram, where she engages with a growing community. She discusses her creative process, the therapeutic benefits of puzzling, and how she organizes puzzle sessions on cruise ships, bringing people of all ages together. Monica also talks about her collaboration with Royal Caribbean and her plans for expanding her puzzling adventures. Takeaways * Monica Marlette turned her passion for puzzles into a unique cruise ship experience. * She became a puzzle influencer on Instagram, engaging with a growing community. * Monica organizes puzzle sessions on cruise ships, bringing people of all ages together. * Her creative process includes stop motion reels and showcasing puzzles in unique ways. * Puzzling offers therapeutic benefits and helps combat isolation. * Monica collaborates with Royal Caribbean to expand her puzzling adventures. * She emphasizes the importance of creativity and continuous learning. * Monica's journey highlights the potential of turning hobbies into fulfilling pursuits. * Her story inspires others to explore new hobbies and creative outlets. * Monica plans to continue expanding her puzzling sessions on various cruise lines. Sound bites * "Puzzling offers therapeutic benefits." * "Monica Marlette: The Puzzle Imagineer." * "Bringing people together through puzzles." * "From empty nester to puzzle influencer." * "Creativity and continuous learning are key." * "Puzzling on the high seas." * "Turning hobbies into fulfilling pursuits." * "Monica's unique cruise ship experience." * "Exploring new horizons with puzzles." * "Connecting through creativity and puzzles." Chapters * 00:00:00 Introduction to Monica Marlette * 00:00:47 Monica's Puzzle Journey * 00:02:00 Instagram Success and Creative Process * 00:36:31 Puzzling on Cruise Ships * 00:41:58 Future Plans and Inspirations * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

From Board Games to Marketing Mastery

In this insightful episode, host Michael Bernzweig and Brandon Rollins [https://experts.softwareoasis.com/blog/from-board-games-to-b2b-breakthrough-%E2%80%93-expert-insights-from-brandon-rollins], founder of Pangea Marketing [https://experts.softwareoasis.com/activate-offers], delve into the complexities of conversion attribution in digital marketing. He discusses the challenges posed by recent changes in technology and privacy laws, such as iOS 14.5 and the phasing out of third-party cookies, which have made tracking more difficult. Rollins emphasizes the importance of understanding where business leads and sales originate, despite the murkiness of current attribution methods. He offers practical solutions, including using multiple data sources and triangulating information to make informed decisions. The session also covers the evolution of Pangea Marketing from a board game project to a full-fledged marketing agency, highlighting the entrepreneurial journey and the lessons learned along the way. Takeaways * Conversion attribution is crucial for understanding sales origins. * iOS 14.5 and privacy laws complicate tracking. * Multiple data sources help triangulate accurate information. * Pangea Marketing evolved from a board game project. * An entrepreneurial journey involves trial and error. * Understanding data silos is key to effective marketing. * UTMs and server-side tracking are useful tools. * Marketing mix modeling aids in investment decisions. * Multi-touch attribution can allocate credit across channels. * Perfect data isn't necessary for good decisions. Sound bites * "Conversion attribution is crucial." * "iOS 14.5 changed the game." * "Data triangulation is key." * "From board games to marketing." * "Entrepreneurship is trial and error." * "Understand your data silos." * "UTMs are low-tech but effective." * "Perfect data isn't necessary." * "Multi-touch attribution matters." * "Marketing mix modeling helps." Chapters * Introduction to Conversion Attribution * Challenges in Modern Marketing * Practical Solutions and Tools * The Journey of Pangea Marketing * Entrepreneurial Insights and Lessons * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Future-Proof Your B2B Brand: Disney’s Innovation Playbook

On this episode of the B2B Creator Spotlight, hosted by Michael Bernzweig [https://www.linkedin.com/in/michael-bernzweig/] and presented by Software Oasis, tech founders and enterprise executives gain exclusive insights from Jeffrey A. Barnes [https://experts.softwareoasis.com/blog/your-company-needs-a-great-big-beautiful-tomorrow-%E2%80%93-expert-insights-from-jeffrey-a-barnes], founder of The Wisdom of Walt [https://experts.softwareoasis.com/united-states/california/software-experts/the-wisdom-of-walt]. Discover how the visionary leadership that built Disney’s legacy offers powerful lessons for today’s digital-first business challenges. Jeffrey shares real-world strategies for unleashing creativity, driving innovation, and building resilient, future-ready brands in an era of rapid technological change. If you’re looking for actionable advice to inspire your team, fuel transformation, and maintain a competitive edge, this episode delivers essential guidance for the modern B2B leader. Takeaways * Walt Disney's innovation mindset is crucial for modern tech leadership. * Embracing new technologies is key to storytelling and innovation. * Disney's use of synchronized sound revolutionized animation. * Television was a pivotal tool for Disney's storytelling. * Disneyland was a model for integrating technology and storytelling. * Walt Disney's vision extended to urban planning with Epcot. * Partnerships were vital to Disney's success at the World's Fair. * Disney's approach to technology can guide today's leaders. * Walt Disney's legacy is a testament to visionary leadership. * Moving forward is essential for success in technology and storytelling. Chapters * 00:00 The Legacy of Walt Disney: Innovation and Technology * 16:19 Embracing Change: Lessons from Disney's Partnerships * 19:10 Vision for the Future: Walt's Epcot Dream * 21:02 Navigating Modern Challenges: AI and Character Use * 23:58 The Journey Begins: Jeff Barnes' Story * 24:17 Introduction and Event Overview * 25:11 Lead Generation Mistakes in the AI Era * 27:01 Learning from Startup Failures * 28:40 Overcoming Data Silos in Digital Transformation * 30:11 The Role of Storytelling in AI and Business * 31:50 Unifying Enterprise Data for Better Insights * 33:49 AI as an Amplifier for Historical Data * 35:39 Cultural Change and Leadership in Tech * 37:21 AI-Driven Pipeline Optimization vs Traditional SEO * 38:59 Navigating AI Decision-Making Challenges * 41:49 Conclusion and Event Wrap-Up   * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.