Cover image of show B2Be Different - Engineering your brand for success

B2Be Different - Engineering your brand for success

Podcast by Samantha Tonge

English

Business

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About B2Be Different - Engineering your brand for success

Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that.In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems.Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different? Hosted on Acast. See acast.com/privacy for more information.

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20 episodes

episode Episode 20 Engineer a Career artwork

Episode 20 Engineer a Career

In this episode Samantha spoke to Josh Robertson, founder of Engineer a Career and host of the Engineer a Career podcast, about why he sees the skills gap as a breakdown in the system between sparking the engineering mindset in schools and getting people into industry, why a third of engineering graduates don't work in engineering, and how organisations can build their talent pipeline by engaging with students earlier and showing authentic stories about their people. B2Be Different [https://b2be-different.com/] Engineer a Career [https://www.engineeracareer.co.uk/] The Engineer a Career podcast [https://www.engineeracareer.co.uk/podcast] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

20 May 2026 - 27 min
episode Episode 19: the skills gap - what we've learned so far artwork

Episode 19: the skills gap - what we've learned so far

In this episode, Samantha shared her research findings on the skills gap in engineering and manufacturing through third-party reports and from all of the expert guests we have spoken to about the skills gap during this series. She also announced our full-day event in Edinburgh on 2nd June in partnership with CeeD to explore collaborative solutions to this critical challenge. CeeD event on the 2nd June in Edinburgh [https://ceed-scotland.com/civicrm/event/info?reset=1&id=2112] Links to research referenced in this podcast: Scottish Engineering skills report [https://scottishengineering.org.uk/engineering-skills-gap-analysis-for-scotland-v3/] Make UK Industrial Strategy Skills Commission, Skills for Success: The Reforms Essential to Our Economic Future [https://www.makeuk.org/docs/industrial-strategy-skills-commission-reportpdf-2/download?attachment] Barclays Corporate Banking / The Manufacturer, Now Hiring: Understanding and Tackling the Skills Shortage in UK Manufacturing [https://www.barclayscorporate.com/insights/industry-expertise/skills-shortage-in-uk-manufacturing/] Fabian Society / Youth Futures Foundation / CIPD, Levying Up: How to Make the Growth and Skills Levy Work (August 2025) [https://youthfuturesfoundation.org/publication/levying-up-how-to-make-the-growth-and-skills-levy-work/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

13 May 2026 - 18 min
episode Episode 18: Ryan McCuaig on the circular ecomony artwork

Episode 18: Ryan McCuaig on the circular ecomony

In this episode on sustainability in engineering & manufacturing, Samantha spoke to Ryan McCuaig, lead product development engineer at Renewable Parts, about the circular economy. He spoke about how they're remanufacturing wind turbine gearboxes and other critical components, not just keeping them out of skips, but to perform even better than when they were new, getting turbines back online in under a week, and how SMEs are leading the charge on the circular economy across all sectors. Since we recorded this conversation, the team at Renewable Parts have been recognised with the CeeD Circular Economy award for this outstanding work. B2Be Different [https://b2be-different.com/] Renewable Parts [https://www.renewable-parts.com/] Organisations mentioned by Ryan: Ellen MacArthur Foundation [https://www.ellenmacarthurfoundation.org/] Zero Waste Scotland [https://www.zerowastescotland.org.uk/] CeeD [https://ceed-scotland.com/] University of Strathclyde Advanced Research Materials Laboratory [https://www.strath.ac.uk/research/advancedmaterialsresearchlaboratory/] National Manufacturing Institute of Scotland (NMIS) [https://nmis.scot/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

6 May 2026 - 27 min
episode Episode 16: Steve's love for engineering & B2B manufacturing artwork

Episode 16: Steve's love for engineering & B2B manufacturing

After Samantha was interviewed by Steve in episode 13, this week it's Samantha’s turn to put Steve of the spot. Steve spoke about his journey from a mechanical and electrical engineering apprenticeship to running a successful creative agency, why he's always loved creativity and the challenge of helping B2B manufacturing and engineering overcome its conservativeness, and the five most important things manufacturing and engineering companies need to consider, including understanding what makes you extraordinary and being brave to stand out. B2Be Different [https://b2be-different.com/] Episode 13, when Steve interviewed Samantha [https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/69b867dc7ebe44dc8b259e16] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

22 Apr 2026 - 14 min
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