Cover image of show Behavioral Economics Today Podcast

Behavioral Economics Today Podcast

Podcast by Hugh Massie

English

Business

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About Behavioral Economics Today Podcast

Hugh Massie is the Executive Chairman & Founder of DNA Behavior, a Behavioral Solutions Architect, and a Money Energy Pioneer, known for orchestrating high-stakes decisions with clarity and impact. A two-time Titan 100 awardee, Hugh is also a mentor to Boys Without Fathers, an award-winning author, a devoted dad, and a keen golfer—blending personal passion with professional expertise to guide leaders in unlocking potential, navigating complexity, and living with purpose.

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17 episodes

episode Episode 17: Human-Centered Financial Advice artwork

Episode 17: Human-Centered Financial Advice

In the latest episode of Behavioral Economics Today Podcast, Hugh Massie had the privilege of speaking with Frank Corrado, Founder & CEO of Pivot Point, about why behavior should be viewed as the foundation of the entire advisory system. This conversation goes beyond theory and explores what happens when organizations design for real human behavior rather than assumptions. Key topics discussed include: • Why financial behavior is hardwired and most visible under stress • The gap between “knowing the client” and designing for real behavior • The concept of a Behavioral Operating Layer (BOL) • Why humanization, not personalization, is the future One of the most powerful insights from the episode: “Understanding does not lead to action. Design does.” If you are in leadership, financial services, coaching, or any field where decisions matter, this episode offers valuable insights into how behavior shapes outcomes. Tune in now and discover why the future of advisory systems starts with understanding human behavior. #Podcast #BehavioralEconomics #Leadership #FinancialServices #HumanBehavior #DNABehavior #HughMassie #PivotPoint #FrankCorrado

14 May 2026 - 47 min
episode Episode 13: Behavioral Portfolio Management artwork

Episode 13: Behavioral Portfolio Management

In this podcast episode, Hugh Massei interviews C. Thomas Howard, CEO of Athena Invest, about his book Behavioral Portfolio Management, a thought-provoking challenge to traditional investment thinking. They explore why investors don’t actually experience risk as market volatility, but rather as loss, fear, and regret, and how portfolios designed without considering real human behavior often fail at the worst possible moments. Hugh and Tom also examine the limitations of Modern Portfolio Theory, the behavioral flaws of traditional risk tolerance questionnaires, and how goals-based investing provides a more practical framework for long-term success. They highlight the crucial role financial advisors play in helping investors stay disciplined and committed during periods of market turbulence. This episode is essential listening for financial advisors, investors, and institutional leaders who want portfolios designed for how people actually behave, not how theory assumes they should.

13 Mar 2026 - 46 min
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