Behind The Barcode

David Ghiyam of MaryRuth Organics on Building a $400M Wellness Brand and Speaking on Business Consciousness

In this episode, David, co-founder of MaryRuth Organics, shares the inspiring story of he started MaryRuth and has scaled it to over 500,000 points of distribution and has been profitable since day one. What started as a small venture with David and MaryRuth has now blossomed into a thriving CPG brand that brings high-quality vitamins and supplements to people everywhere. David takes us behind the scenes, detailing how a simple idea for a liquid vitamin transformed into a household name, all while staying rooted in their family's commitment to wellness and care. He also shares how Kabbalah and spiritual practices in business have transformed his life. He leads seminars around the world and is one of the most sought after spiritual and business development coaches to CEOs, founders, athletes, etc. Tune in for a glimpse into the hustle, heart, and family values that fueled MaryRuth Organics' meteoric rise and the lessons they’ve learned along the way. Follow David on Instagram: https://www.instagram.com/davidghiyam/ [https://www.instagram.com/davidghiyam/] Shop MaryRuth Organics: https://www.maryruthorganics.com/ [https://www.maryruthorganics.com/]

From Gym Snacks to Global Shelves: The Story Behind Papa Steve's Protein Bars

Join us in this episode of Behind the Barcode as we chat with Steve, the founder and CEO of Papa Steve's. Discover how Steve’s passion for health and fitness led him from stocking his protein bars at Whole Foods himself to growing an international brand with a devoted following. Learn about the unique challenges of scaling a CPG business, navigating the modern retail landscape, and fostering customer loyalty in a rapidly changing market. Dive into the inspiring story of how a small vision turned into a protein bar powerhouse. Shop Papa Steve Bars: https://papasteves.com/ [https://papasteves.com/] Follow Papa Steves on Instagram: https://www.instagram.com/papasteves/ [https://www.instagram.com/papasteves/]

How Glonuts is Transforming the Keto Donut Industry

In this episode of Behind the Barcode, we chat with Kristin Charbo, co-founder and CEO of Glonuts, to unravel the inspiring story of how a side project turned into a beloved health-conscious brand. Originally intended as a snack for their wellness-focused coffee shop, Kristen and Grover’s gluten-free, sugar-free donuts unexpectedly became a hit at local farmers markets. Hear how they navigated the transition from homemade batches to full-scale retail distribution, producing over 100,000 donuts in their first year from their home kitchen. Discover the pivotal moments, challenges, and lessons learned as they scaled Glonuts into a budding CPG company. Follow Glownuts on Instagram: https://www.instagram.com/eatglonuts/?hl=en [https://www.instagram.com/eatglonuts/?hl=en]

The Science of Ketosis: Michael Reveals the Story Behind Ketone IQ and the Future of Energy Shots

In this episode of Behind the Barcode, we chat with Michael Brandt, the founder and CEO of Ketone-IQ, the innovative brand behind the first ketone shots designed to help you tap into natural energy without sugar, caffeine, or artificial stimulants. Michael shares his biohacking journey, his fascination with ketones, and how he turned a scientific concept into a revolutionary product that's now available in stores. Join us as we discuss the benefits of ketones, the science behind Ketone-IQ, and how their fermentation process brings clean energy to your body—without the jitters or crash of traditional energy drinks. Plus, we dive into the challenges of scaling a startup in the wellness industry and the future of biohacking. Get ready for a deep dive into the world of high performance energy and how Ketone-IQ is helping people stay in ketosis, increase performance, and improve mental clarity. Follow Ketone-IQ on Instagram: https://www.instagram.com/ketoneiq/?hl=en [https://www.instagram.com/ketoneiq/?hl=en] Shop Ketone-IQ: https://ketone.com/ [https://ketone.com/]

From Farmers’ Market to Nationwide Sensation: How a Mother-Son duo turned AshaPops into a Growing CPG Brand.

In this episode of Behind the Barcode, we’re joined by Jay and his mother, Asha, the dynamic duo behind AshaPops, a brand that's bringing plant-based superfoods inspired by ancient Indian traditions to the U.S. market. What started as a simple snack made from popped water lily seeds to help Asha sleep, turned into a thriving business, beginning at local farmers' markets. Learn how their passion for healthy eating and community transformed AshaPops into a popular, nationwide snack brand, now seen in airports and grocery stores everywhere. With their signature energy and warmth, Jay and Asha share their inspiring journey, their innovative flavors, and how they’re spreading the joy of guilt-free snacking. Follow AshaPops on Instagram: https://www.instagram.com/ashasuperfoods/?hl=en [https://www.instagram.com/ashasuperfoods/?hl=en] Shop AshaPops: https://ashapops.com/ [https://ashapops.com/]