Behind the Needle

The Mobile Med Spa That Comes to You with Michelle Chapman

What if your med spa had no address, no lease, and no waiting room, and was still fully booked? Michelle Chapman is a nurse practitioner who threw out the traditional med spa playbook entirely. Instead of four walls and a reception desk, she built her entire aesthetic practice inside a custom converted Mercedes-Benz van she calls Big Bertha. No brick and mortar. No overhead. Just Botox, fillers, and a whole lot of flexibility. This episode is proof that there is no one right way to build a thriving aesthetic practice. In this episode: * How Michelle went from Atlanta to Florida with no established patient base and built a fully booked mobile aesthetic clinic almost entirely through Instagram * What the inside of Big Bertha actually looks like and how she converted a Mercedes-Benz van into a fully functioning medical grade treatment space  * Why her patients do not just tolerate the mobile experience, they prefer it, booking appointments at places most convenient for their schedule * The real challenges of operating completely solo and what she wishes she had known before starting Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ [https://medspamediagroup.com/] Book with MC Aesthetics: https://michellechapmanaesthetics.com/ [https://michellechapmanaesthetics.com/] Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ [https://www.instagram.com/mikelemieux/] MedSpa Media: https://www.instagram.com/medspa_media/ [https://www.instagram.com/medspa_media/] MC Aesthetics: https://www.instagram.com/mc_aesthetics__?igsh=NTNlbWF0MzFqanI0 [https://www.instagram.com/mc_aesthetics__?igsh=NTNlbWF0MzFqanI0]

The Retail Sales Strategies that Drive Repeat Business with Sarah Mourer

If your retail sales feel awkward, forced, or inconsistent, it is not a you problem. It is a strategy problem. Sarah Mourer has spent her career inside some of the most successful med spas in the country and she knows exactly what separates the practices that thrive from the ones that plateau. As an Aesthetic Business Manager for Skin Better Science, she has seen firsthand how the right sales strategies, the right products, and the right mindset can completely transform a practice. This episode is your playbook for transforming the way your med spa sells, retains, and grows. In this episode: * What makes Ampra different from every other hyaluronic acid product on the market and why patients actually notice the difference * How to pitch a complex skincare product simply and confidently without overwhelming your patient * Why assumptive language during treatments is the easiest way to increase retail sales without feeling pushy * How a five minute consultation can make every product recommendation feel helpful rather than salesy * Why before and after photos are the single most powerful tool for closing sales and keeping patients coming back long term * How bundling skincare with treatment packages increases revenue and actually improves patient results Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ [https://medspamediagroup.com/] Shop Skinbetter: https://www.skinbetter.com/?srsltid=AfmBOoo5a4z3yBRa1l25aC_b0vjN5shyFlizQa7vpLmCvxRlrZVik32m [https://www.skinbetter.com/?srsltid=AfmBOoo5a4z3yBRa1l25aC_b0vjN5shyFlizQa7vpLmCvxRlrZVik32m] Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ [https://www.instagram.com/mikelemieux/] MedSpa Media: https://www.instagram.com/medspa_media/ [https://www.instagram.com/medspa_media/] Sarah Mourer: https://www.instagram.com/sarah_skinbetter?igsh=MWdhZnlzNDRneTA5OA== [https://www.instagram.com/sarah_skinbetter?igsh=MWdhZnlzNDRneTA5OA==] Skinbetter: https://www.instagram.com/skinbetter?igsh=a3dibzdrdTBiYThp [https://www.instagram.com/skinbetter?igsh=a3dibzdrdTBiYThp] Sarah Mourer Cell: (480) 415-5558

Regenerative Medicine and the Next Era of Aesthetics with Dr. Steven Sorr

Dr. Steven Sorr is not your average aesthetics provider. A former Le Cordon Bleu trained chef turned functional medicine doctor, he brings a perspective on patient care that connects what you eat, how you sleep, and how stressed you are directly to how well your treatments perform. In this episode, we explore the techniques, technology, and personal philosophy behind one of the most thoughtful practices in aesthetic medicine today. In this episode: * Why spending more time with patients leads to better clinical outcomes * Why your patient's nutrition and stress levels affect how their laser or biostimulator performs * How AI is starting to change the way providers analyze and act on patient data * What his personal health transformation taught him about the patient experience * How a background in clinical nutrition shapes the way he approaches skin health * Why behavioral change is more powerful than any peptide or biostimulator * Why empowering patients with knowledge produces better long term results than treatment alone * The cosmaceutical drink Dr. Sorr helped formulate to prime skin before procedures Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ [https://medspamediagroup.com/] Book with Source of Health: https://www.mysourceofhealth.com/#hero [https://www.mysourceofhealth.com/#hero] Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ [https://www.instagram.com/mikelemieux/] MedSpa Media: https://www.instagram.com/medspa_media/ [https://www.instagram.com/medspa_media/] Source of Health: https://www.instagram.com/sourceofhealth/ [https://www.instagram.com/sourceofhealth/] Dr. Steven Sorr: https://www.instagram.com/drstevensorr/ [https://www.instagram.com/drstevensorr/]

How to Turn your Hydrafacial Customers into Repeat Guests with Nicole Shaver

Hydrafacial is one of the most recognized treatment names in aesthetics, but are practices actually getting the most out of the device? Nicole Shaver, Senior Sales Director for Florida, Puerto Rico, and the Caribbean, has spent over eight years helping practices answer that question. In this episode, we dig into the business side of Hydrafacial, from building memberships and training staff to the small experience details that turn a first-time patient into a loyal one. In this episode: * Why a patient's decision to rebook often happens before they're even in the treatment room * The "lipstick effect" and why Hydrafacial holds up even in a tough economy * Small experience upgrades like sparkling water and a clutter-free room that change perceived value * The "baton handoff": how to connect your provider's clinical recommendations to front desk sales * Consultative selling: solving skin concerns instead of just delivering a service * How partnering with other local businesses can drive new patient volume * Why your lowest-ticket patient might become your highest lifetime value client Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ [https://medspamediagroup.com/] Learn more about Hydrafacial: https://www.hydrafacial.com/pages/connect-with-sales [https://www.hydrafacial.com/pages/connect-with-sales] Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ [https://www.instagram.com/mikelemieux/] MedSpa Media: https://www.instagram.com/medspa_media/ [https://www.instagram.com/medspa_media/] Nicole Shaver: https://www.instagram.com/hydrafacial_baytobay/ [https://www.instagram.com/hydrafacial_baytobay/] Hydrafacial: https://www.instagram.com/hydrafacial/?hl=en [https://www.instagram.com/hydrafacial/?hl=en]

Exploring the Future of Aesthetic Medicine with Morgan Renfro

If you've ever wondered what separates a truly great injector from everyone else, this episode is your answer. Morgan Renfro, founder of Anatomy of Aesthetics in Arizona, brings fifteen years of nursing experience, a laser focus on injectables, and zero interest in cutting corners to a conversation about what it really means to build a specialty practice. From accidentally stumbling into aesthetics while waiting for a hospital job, to training injectors for Galderma and Allergan, to seeing 2,500 patients a year purely on word of mouth, her story is a masterclass in knowing exactly who you are and building a business around it. In this episode: * How a California med spa detour turned into a full career in aesthetics * Why Morgan focuses exclusively on injectables  * The case for regenerative medicine and products like Sculptra and Radiesse * A first look at Bonti, the new neuromodulator with a one-hour onset and 28-day wear-off * The standardization problem: why some RNs are injecting with zero aesthetic training * What actually causes unnatural results and why "duck lips" are an injector problem, not a filler problem * Why mentorship and full-time commitment are non-negotiable for new injectors Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ [https://medspamediagroup.com/] Book with Anatomy of Aesthetics: https://anatomyofaesthetics.com/ [https://anatomyofaesthetics.com/] Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ [https://www.instagram.com/mikelemieux/] MedSpa Media: https://www.instagram.com/medspa_media/ [https://www.instagram.com/medspa_media/] Anatomy of Aesthetics: https://www.instagram.com/anatomyofaesthetics/ [https://www.instagram.com/anatomyofaesthetics/] Morgan Refro: https://www.instagram.com/morgan.anatomyofaesthetics [https://www.instagram.com/morgan.anatomyofaesthetics]