Behind the Signs Podcast

29: How to Win More Sign Jobs Without Changing Your Price or Product

Most sign shop owners are losing jobs they should be winning — not because of their work, but because of how they communicate. In Part 1 of this episode, Joe and Liz sit down with Victoria Liozynyanskya, founder of Brilliant Speaker Academy, to dig into the one skill that separates shops that grow from shops that stay stuck: the ability to speak with confidence.

28: How to Protect Your Sign Shop When Employees Get Hurt, Quit, or Get Fired — Vedelcia Garcia (Part 2)

HR consultant Vedelcia Garcia is back for Part 2 of her deep dive into the people side of running a sign business. In this episode, she and the hosts tackle the stuff most small business owners avoid thinking about — until it's too late. From what happens when an employee gets hurt on a job site to the right way to build up to a termination without a lawsuit, Vedelcia walks through it all with clarity and zero judgment.

27: The HR Mistakes That Could Cost Your Sign Shop Thousands Part 1

An HR expert breaks down exactly what sign shop owners need to have in place — and what could possibly save them any costly legal trouble.

26: The Numbers Every Sign Shop Owner Must Understand

If you've ever felt like you're working 60-70 hours a week and still not making the money you should be — this episode is for you.

25: Stop Guessing on Price: What Every Sign Shop Owner Needs to Know About Quoting & Profit

Are you pricing your sign work to actually make money — or just to stay busy? In this episode of Behind the Signs, Joe and Liz get real about one of the most common pain points in the sign industry: pricing, quoting, and knowing your numbers.