Behind the Signs Podcast

31: Why Sign Shops Can't Find Good Employees — And What's Finally Changing

The sign industry has a skilled labor problem — and for decades, there's been no formal education pipeline to fix it. Wendy Graves (Make It Happen Signage Academy) and Christy Ralston (Ivy Tech Community College) are changing that with the first community college sign design and production program, launching August 2025 in southern Indiana.

30: How to Stop Blanking Out Mid-Presentation (And Win More Sign Jobs)

In Part 2 of our conversation with Victoria Lioznyanski of Brilliant Speaker Academy, we get into the practical side of overcoming public speaking anxiety — and what happens when you finally do.

29: How to Win More Sign Jobs Without Changing Your Price or Product

Most sign shop owners are losing jobs they should be winning — not because of their work, but because of how they communicate. In Part 1 of this episode, Joe and Liz sit down with Victoria Liozynyanskya, founder of Brilliant Speaker Academy, to dig into the one skill that separates shops that grow from shops that stay stuck: the ability to speak with confidence.

28: How to Protect Your Sign Shop When Employees Get Hurt, Quit, or Get Fired — Vedelcia Garcia (Part 2)

HR consultant Vedelcia Garcia is back for Part 2 of her deep dive into the people side of running a sign business. In this episode, she and the hosts tackle the stuff most small business owners avoid thinking about — until it's too late. From what happens when an employee gets hurt on a job site to the right way to build up to a termination without a lawsuit, Vedelcia walks through it all with clarity and zero judgment.

27: The HR Mistakes That Could Cost Your Sign Shop Thousands Part 1

An HR expert breaks down exactly what sign shop owners need to have in place — and what could possibly save them any costly legal trouble.