Behind the Training

Behind the Training, Episode 1: Brad Faulkenburg

23 min · 5. aug. 2025
episode Behind the Training, Episode 1: Brad Faulkenburg cover

Description

In this debut of Behind the Training, we sit down with Brad Faulkenburg. Brad breaks down how AI is reshaping pharmaceutical sales training and how grit still wins in competitive healthcare environments. He explains his company's shift to omnichannel engagement, their AI-powered coaching simulations, and the mindset they look for when hiring top talent. Whether you're a sales pro or sales trainer, this episode offers a look into what’s making high-performing teams tick in a digital-first era.

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