Best of Book Marketing

Building Your Author Brand and Platform

You've heard the terms author brand and author platform, but many authors are confused on the difference between them, let alone how to build one. In this episode, Lainey and Paulette break it all down. You may be surprised that your author brand isn't simply your logo or your color palette. It's a promise to your readers. And your platform is how you reach out into the world with that promise. We'll walk through how we think about author brand and why consistency matters more than perfection. We also dig into the practical side — colors, fonts, whether you actually need an author tagline. Whether you're pre-published or already have books in the world, this episode is guaranteed to inspire some new ideas! Check out our Life is Lifey Merchandise [https://best-of-book-marketing-shop.fourthwall.com/en-mxn]- supports the podcast! Episode page [https://www.bestofbookmarketing.com/episodes/author-brand-platform] (with links to all books and resources mentioned in the episode) ⁠Join our⁠ Substack [https://bookmarketingpodcast.substack.com]⁠⁠⁠ ⁠⁠⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette! Before and After the Book Deal Book [https://amzn.to/4uYXxaW]and Substack [https://courtneymaum.substack.com/] by Courtney Maum Vineyard Melody [https://amzn.to/4unGPlG]by Namratha Stanley

Getting Back Your Publishing Rights

With special guest, Jean M Grant. Author journeys take many turns, and a huge one is when you get your rights back from your publisher. In this episode, we discuss what to do after getting your publishing rights back. Where to start, what it means for marketing, and whether it's worth the rights reversion effort (Hint, it probably is!). Jean’s Author Toolbox [https://www.jeanmgrant.com/author-toolbox] - with her Google doc with step by step help on rights reversion (How to Self-Publish a Re-Released Book) Check out Jean's novels! [https://www.jeanmgrant.com/] Life is Lifey Merchandise store [https://best-of-book-marketing-shop.fourthwall.com/](supports the podcast) Episode page on our website [https://www.bestofbookmarketing.com/episodes/getting-back-publishing-rights](with full transcript and more): ⁠Join our⁠ Substack [https://bookmarketingpodcast.substack.com]⁠⁠ ⁠⁠⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

How to Build an Author Website

Your author website is your front door to your readers. But what's the best way to build it, manage it and make sure your author website is an asset and not a burden? On this episode of The Best of Book Marketing Podcast, we cover author websites from A to Z, leaving you ready to tackle this important business asset with confidence. ⁠Join our⁠ Substack⁠⁠ [https://bookmarketingpodcast.substack.com]⁠⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette! Episode Sponsor: 12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book. ⁠⁠⁠⁠Join the waitlist⁠ [https://www.subscribepage.com/12weekwaitlist]⁠⁠⁠for next time, or ⁠⁠⁠⁠full program info here [laineycameron.com/12-weeks]⁠⁠⁠⁠.

Book Marketing - What We'd Tell Our Debut Selves

With special guests Christine Gunderson and Gabi Coatsworth. We pour everything into our debut books. But what actually gets meaningful results, and what's just noise? In this episode, two authors who've done it more than once give us the honest debrief. Christine Gunderson is an award-winning, Amazon bestselling author. Gabi Coatsworth is an award-winning British-born author They'll share what worked, what they'd cut without hesitation, and what they'd tell their debut selves. ⁠Join our⁠ Substack⁠⁠ ⁠⁠⁠⁠ [https://bookmarketingpodcast.substack.com]for posts with quick tips, and a chance to pose questions to Lainey and Paulette! Connect with Christine Gunderson [https://christinegunderson.com/]. Connect with Gabi Coatsworth [https://gabicoatsworth.com/] . Episode Sponsor: 12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book. ⁠⁠⁠Join the waitlist⁠ [https://www.subscribepage.com/12weekwaitlist]⁠⁠for next time, or ⁠⁠⁠full program info here⁠⁠⁠ [laineycameron.com/12-weeks].

Book Marketing Tips for Slow Book Sales

We love our book babies, but sometimes they don't sell as well as we'd hope. In this episode of the Best of Book Marketing podcast, we tackle book marketing tips for what to do when you have slow book sales. Hint: sometimes it’s the book! We'll cover lots of practical ideas to help get your book sales back on track. Episode Sponsor: 12 Weeks to Book Launch Success [https://www.laineycameron.com/12-weeks] . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book. ⁠⁠⁠ [https://www.subscribepage.com/12weekwaitlist] ⁠Join our⁠ Substack⁠⁠ [https://bookmarketingpodcast.substack.com]⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!