Best of LinkedIn: Strategic B2B Marketing

Best of LinkedIn: MarTech Insights CW 22/ 23

Beyond MarTech: How Orchestration Is Reshaping Modern Marketing We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it [https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it] This edition collectively presents a forward-looking perspective on the 2026 MarTech landscape, highlighting a definitive shift from isolated software tools to integrated orchestration and AI intelligence. Industry experts argue that the traditional marketing stack is being replaced by composable architectures and data warehouses that serve as the primary source of truth. There is a strong emphasis on AI agents managing repetitive workflows, though leaders warn that these technologies require clean data foundations and human-in-the-loop governance to be effective. Strategic insights suggest that Marketing Operations is evolving into a critical leadership function responsible for bridging the gap between technical infrastructure and measurable business revenue. Ultimately, the texts advocate for simplification and alignment across departments to ensure technology enhances the customer experience rather than adding operational friction. This podcast was created via Google NotebookLM.

Best of LinkedIn: Go-to-Market CW 22/ 23

The Rise of GTM Engineering: Building the AI-Powered Revenue Engine We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks [https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks] In this edition, the emergence of GTM engineering, a discipline focused on building high-leverage revenue systems rather than simply accumulating disconnected software tools. A central theme is the shift toward AI-native architectures, where platforms like Claude Code are used to orchestrate complex outbound workflows and data enrichment. Contributors emphasize that while automation is accelerating, success still hinges on foundational strategy, specifically clean data, sharp ICP definitions, and human-led creative frameworks. The collection also highlights a distinct global evolution of the field, noting that while many employers are US-based, the talent and innovative sales tech are increasingly originating from Europe and India. There is a clear distinction between basic task automation and the high-value role of a GTM engineer who designs resilient, system-wide revenue infrastructure. Ultimately, the texts argue that the future of business growth lies in aligned systems that integrate AI to handle grunt work while humans focus on trust-building and local market adaptation. This podcast was created via Google Notebook LM.

Best of LinkedIn: Field Marketing CW 22/ 23

Event Marketing: Designing Experiences That Drive Revenue We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. In this edition, modern event marketing strategies provides a comprehensive guide to modernizing high-stakes corporate gatherings and trade shows. The contributors argue that event success is no longer defined by attendance numbers, but by meticulous logistical preparation and the deliberate design of meaningful human connections. Key themes include the necessity of pre-event sales alignment, the shift from vanity metrics like badge scans to measurable revenue outcomes, and the strategic use of AI for operational efficiency rather than creative content. Industry experts advocate for protecting white space in agendas to foster networking and transforming booths into immersive storytelling environments that offer immediate value. Ultimately, the collection highlights that while digital saturation grows, experiential marketing remains the most effective tool for building long-term brand trust and accelerating sales pipelines. The collective advice urges professionals to move beyond simple logistics to become strategic architects of the attendee journey. This podcast was created via Google Notebook LM.

Best of LinkedIn: Account-based Marketing CW 22/ 23

ABM Beyond the Buzzwords: What High-Performing Teams Are Doing Differently We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence [https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence] This edition offers a comprehensive overview of Account-Based Marketing (ABM) strategies and the transformative role of artificial intelligence in 2026. Industry experts emphasise that success stems from rigorous ideal customer profile (ICP) alignment and precise account segmentation rather than simply increasing lead volume. Key themes include the necessity of sales and marketing synchronisation, the rise of AI-driven orchestration for personalised outreach, and the critical importance of data quality. Contributors share actionable frameworks for buying committee engagement, multichannel execution, and revenue-based measurement to replace legacy metrics. Ultimately, the sources suggest that while AI enhances efficiency, authentic human connection and strategic focus remain the primary drivers of enterprise growth. This podcast was created via Google NotebookLM.

Best of LinkedIn: AI in B2B Marketing CW 21/ 22

AI Visibility & Human Oversight: Building Relevance Beyond Search in the Automated Marketing Era We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it [https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it] This edition offers a comprehensive collection of expert perspectives regarding the integration of artificial intelligence into sales and marketing strategies for 2026. These insights emphasise the growing importance of AI visibility and engine optimisation, moving beyond traditional search to ensure brands are cited by large language models. While some contributors provide practical playbooks for automating outbound lead generation, others offer critical warnings about the limitations of autonomous sales representatives and the necessity of human oversight. The sources collectively suggest that strategic differentiation now relies on high-quality data and personal relevance rather than sheer volume. Ultimately, the material serves as a guide for organisational transformation, encouraging businesses to refine their workflows and team structures to remain competitive in an automated landscape. This podcast was created via Google NotebookLM.