Bleckmann Logistics
In this episode of the Beyond Threads podcast, we explore how the EU’s Packaging and Packaging Waste Regulation (PPWR) is accelerating the shift from single-use to reusable packaging, and what this means for fashion and lifestyle brands. Host Erik Janssen Steenberg is joined by Lucas Hullegie, co-founder of BOXO, and Bleckmann’s CSR Manager Ron Thijssen to discuss how innovative reuse models are becoming a practical pathway to compliance, while also improving customer experience and reducing environmental impact. From deposit-based systems inspired by Dutch return traditions to real-world pilots with leading retailers, the conversation unpacks the challenges and opportunities of scaling reusable packaging across e-commerce and logistics — and why collaboration across the entire supply chain is essential to make circular packaging a reality.
50 episodes
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