Cover image of show FLAME with Brad Hook

FLAME with Brad Hook

Podcast by Bradley Hook

English

Technology & science

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About FLAME with Brad Hook

FLAME (formerly Brad Hook Podcast) — warm conversations, bright ideas. A space for the curious, exploring what it actually means to be fully alive: how we think, connect, adapt, and find meaning in a world that's changing faster than we can feel. Episodes span psychology, neuroscience, creativity, leadership, and wisdom traditions — sometimes with guests, sometimes just honest reflections from the road. Always grounded. Always human. Hosted by Brad Hook, author of Start With Values (Penguin Random House, 2025) and creator of the FLAME method: flame.live

All episodes

112 episodes

episode Creativity Isn't a Talent. It's a Survival Skill. artwork

Creativity Isn't a Talent. It's a Survival Skill.

In this episode, Brad speaks with Dirk Matthews, President of the National Career Development Association and Interim Vice President of Development and Alumni Relations at Columbia College Chicago. Together they explore: * Creative resilience as a practical framework for navigating change * Why creativity is not limited to artists * How career development differs from simply finding a job * The rise of non-linear careers and multipotentiality * Why young people need better stories around fame, influence, and meaningful work * How meditation, spirituality, and centredness support creativity * The long-term impact of COVID and organizational trauma * How leaders can help people move through change more humanely Connect with Dirk Matthews: https://www.revisioncreativeconsulting.com [https://www.revisioncreativeconsulting.com]https://www.linkedin.com/in/dirkmatthews [https://www.linkedin.com/in/dirkmatthews]

20 May 2026 - 55 min
episode What Is Burnout? I Investigated and Was Surprised by What I Found artwork

What Is Burnout? I Investigated and Was Surprised by What I Found

Is burnout real or just imprecise language? In this video I work through the science, the philosophy, and my own three burnout experiences to find out what burnout actually is — and why the case against it doesn't hold up. Along the way I look at something most people don't realize: the evidence base for burnout is actually stronger than the evidence base for celebrated constructs like flow state and growth mindset. Connect with me: https://www.instagram.com/bradhook [https://www.instagram.com/bradhook] https://www.linkedin.com/in/bradleyhook/ [https://www.linkedin.com/in/bradleyhook/] Find me: https://bradleyhook.com/ [https://bradleyhook.com/] Join me at a live event: https://flame.live/ [https://flame.live/]

14 May 2026 - 19 min
episode The Science of Wishing Is Stranger Than You Think artwork

The Science of Wishing Is Stranger Than You Think

In this episode, Brad speaks with author and storyteller Brownell Landrum about her new book, The Art and Science of Wishing, and the global grassroots initiative she founded, The Cosmic Wish Experiment. Brownell explores the surprising science behind wishing, including the difference between a wish, a prayer, and a goal; why wishing rituals appear across human cultures; and how peaceful, positive, and purposeful wishes can help us align imagination, action, and collective energy. They also discuss storytelling, the reticular activating system, neuroplasticity, group wishing, savoring, and how a simple wish can become a catalyst for change. Learn more about Brownell Landrum:⁠https://brownelllandrum.com/⁠ [https://brownelllandrum.com/] The Cosmic Wish Experiment:⁠https://cosmicwishexperiment.com/⁠ [https://cosmicwishexperiment.com/] Facebook: ⁠https://www.facebook.com/brownell.landrum.author⁠ [https://www.facebook.com/brownell.landrum.author] Instagram:⁠https://www.instagram.com/brownelllandrum/⁠ [https://www.instagram.com/brownelllandrum/] TikTok:⁠https://www.tiktok.com/@brownelllandrum⁠ [https://www.tiktok.com/@brownelllandrum] The Art & Science of Wishing on Amazon:⁠https://www.amazon.com/dp/B0CY3C574T/⁠ [https://www.amazon.com/dp/B0CY3C574T/]

9 May 2026 - 46 min
episode Tiny Experiments: How to Learn, Grow, and Navigate Uncertainty artwork

Tiny Experiments: How to Learn, Grow, and Navigate Uncertainty

What if the goals running your life are getting in the way of your growth? Neuroscientist Anne-Laure Le Cunff joins Brad Hook to explore how curiosity, small experiments, and a willingness to be wrong can help us live and learn more deeply. Anne-Laure Le Cunff — founder of Ness Labs and author of Tiny Experiments — unpacks why we overestimate what we know, how AI tools may be quietly eroding our thinking, and why time-bound experiments work better than rigid goals. She also shares the wake-up call that pulled her out of Silicon Valley and into neuroscience. TOPICS DISCUSSED * The illusion of clarity and the Google / ChatGPT effect * Designing a tiny experiment using the PACT method * Why goals and habits often fail — and what to try instead * Anne-Laure's pivot from Google to neuroscience * Response one vs. response two: meeting uncertainty with curiosity * The brain as a prediction machine * A simple question to leave you with ABOUT THE GUEST Anne-Laure Le Cunff is a neuroscientist at King's College London and the founder of Ness Labs, a newsletter read by 120,000+ curious minds. Her research explores the neuroscience of curiosity, ADHD, and lifelong learning. Previously, she led global marketing for Google Fit. She is the author of Tiny Experiments. Website: https://nesslabs.com [https://nesslabs.com]Newsletter: https://newsletter.nesslabs.com [https://newsletter.nesslabs.com]Book: https://nesslabs.com/book [https://nesslabs.com/book]Instagram: https://instagram.com/neuranne [https://instagram.com/neuranne]LinkedIn: https://linkedin.com/in/neuranne [https://linkedin.com/in/neuranne] ABOUT BRAD HOOK Brad Hook explores human performance, wellbeing, and values-driven living through writing, podcasting, and global speaking engagements. Instagram: https://www.instagram.com/bradhook [https://www.instagram.com/bradhook]LinkedIn: https://www.linkedin.com/in/bradleyhook [https://www.linkedin.com/in/bradleyhook] Attend a live experience: https://flame.live [https://flame.live]Discover Brad's work: https://bradleyhook.com [https://bradleyhook.com]Values Institute: https://values.institute [https://values.institute]

1 May 2026 - 40 min
episode From Stem Cells to Signals: A New Era of Healing artwork

From Stem Cells to Signals: A New Era of Healing

Dr. Tommy Rhee is a Navy Aircrew veteran, sports chiropractor, and pioneer in regenerative medicine. A former Team Chiropractor for the Tampa Bay Buccaneers and UCLA Athletics, he has spent nearly two decades helping elite athletes recover faster and perform at their best. In this conversation, we explore a fascinating shift in medicine—from injecting cells to understanding the signals that guide healing. Dr. Rhee shares insights on cell-free regenerative therapies, the risks and realities of stem cell treatments, and why the future of healing may be less about force and more about precision. We also discuss inflammation, stress, recovery, and the simple behaviors that still matter most for long-term health. 🔗 Links: RheeGen®: https://www.RheeGen.com [https://www.RheeGen.com] Physical Chiro: https://www.PhysicalChiro.com [https://www.PhysicalChiro.com] The Future of Regenerative Medicine (book): https://a.co/d/03bS2JQf [https://a.co/d/03bS2JQf]

18 Apr 2026 - 43 min
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