Service, Service, Service: AMEX's Naysla Edwards Is On A Mission To Reward

Service, Service, Service: AMEX's Naysla Edwards Is On A Mission To Reward

In the latest episode of AANA x B&T's Brand Masters, Naysla Edwards, AMEX's Vice President Marketing ANZ explains why service means so much more to the brand and its members. She discusses everything from its sponsorship work to the myriad offers it gives customers a chance to use.  "We have a very strong brand and it principle is service, delivering the best service across the entire portfolio, regardless of which product you hold in your hand," Edwards told hosts Nicolette Briscoe and Tom Fogden.

How L'Oréal's Georgia Hack Stays One Step Ahead

In the latest episode of AANA x B&T's Brand Master's, L'Oréal's chief digital and marketing officer, Georgia Hack explains how she keeps her team and its raft of brands one step ahead in an ever-changing marketplace.  From innovative approaches to comms to identifying nascent demand, L'Oréal remains on the cutting edge of change. Here's how she manages to achieve the impossible.

The Iconic's Jo Robinson: 'I'm A Brand Builder At Heart'

In the latest episode of AANA x B&T Brand Masters podcast, The Iconic's CMO Jo Robinson explains why she flipped the script on the fast retailer's previously performance-heavy approach to marketing. Now, she walks the line in fabulous style, maximising the most of Black Friday, Cyber Monday and other retailing periods while creating the brand love that really gets consumers looking.

Kraft Heinz's Michael Magee Talks Condiments, Collabs & Category Cut-Through

In this latest episode of the AANA x B&T's Brand Masters, Kraft Heinz's Michael Magee talks about the value of brand power to cut through in an uber-competitive market and showing up in unexpected ways.

Google's Suzana Ristevski Reveals How To Market The Ubiquitous

How do you continue to grow when you are perhaps the best-known brand in the world? Especially so when you have to fight off rivals across an ever-increasing array of sectors and verticals?  Google's Suzana Ristevski explains all that, and more, on the latest episode of AANA x B&T Brand Masters.