Brand Width Podcast

This E-commerce Strategy Gets Brands FREE Content & Marketing

In this episode of Brandwidth, John Klein sits down with Brandon Stallings, founder & CEO of Snackify, to talk about how Snackify is helping emerging snack brands break through the noise of today’s crowded e-commerce landscape.Brandon shares his journey from running a smart vending machine business to building Snackify, a platform that combines custom snack boxes, subscription gifting, and creator-driven marketing to help snack brands get discovered.We dive into: • How Snackify helps emerging snack brands scale distribution & awareness • The power of subscription boxes, corporate gifting, and custom branding • Why UGC and creator partnerships are the future of e-commerce marketing • Brandon’s 3 A’s framework: AI, Automation, and Analytics for growth • Golden nuggets for entrepreneurs, e-commerce founders, and DTC brandsIf you’re interested in e-commerce growth, digital marketing, or scaling a consumer brand, this episode is packed with insights you don’t want to miss.👉 Learn more about Snackify: https://snackify.coIf you found value in this conversation, like, comment, and subscribe for more episodes with founders, marketers, and innovators shaping the future of digital commerce.

How His "Healthy M&Ms" Got a Legal Threat

In this episode of Brandwidth, host John Klein sits down with Tyler Phillips, the founder of Points Chocolate, a better-for-you chocolate brand disrupting the candy aisle with diabetic-friendly, low-glycemic treats that look and taste like M&Ms, but healthier.Tyler shares the wild journey from family-run hardware stores in upstate New York to investing early in Ethereum and NFTs, launching a vegan chickpea ice cream startup in Puerto Rico, and eventually scaling his DTC chocolate brand- despite getting a legal notice from Mars.We dive deep into: • How early crypto profits fueled his startup • Lessons from getting legally threatened by M&Ms’ parent company • Why Facebook ads beat traditional R&D for finding your true customer • Selling online vs retail: TJ Maxx, HomeGoods & protein candy strategy • His plan to scale to 8-figures with low ROAS & omnichannel growth • The untapped opportunity in health-conscious Skittles alternatives • Why being part of the e-commerce founder community matters now more than everWhether you’re building a CPG brand, scaling your Shopify store, or navigating the chaos of DTC, this episode is packed with insights on bootstrapping, digital marketing, retail growth, and the real founder grind.👉 Don’t forget to like, comment, and subscribe to support the show and hear more from the sharpest founders in e-commerce.

How WeGym is Building a $40 Billion Brand by Breaking Every Rule

The 'Be Human First' Strategy Scaling a Brand from $500k to $50MHow do you build an e-commerce brand that grows 32X in two years without running any paid ads? In this episode of BrainWith, we sit down with Kameron Kicklighter, co-founder of the fitness brand WeGym, to deconstruct the unconventional playbook they're using to scale from a small startup to a projected $50 million company.This isn't just a founder story; it's a masterclass in modern brand building, people-first leadership, and creating a powerful competitive advantage. Kameron reveals how their "impact over profit" philosophy, innovative product development, and a unique focus on empowering instructors are fueling their explosive growth. If you're an entrepreneur, e-commerce owner, or marketer, this episode is packed with actionable strategies for building a brand that lasts.In this deep-dive interview, you'll learn:✅ The 3-pronged business model (Gear, App, Academy) that creates a powerful ecosystem.✅ WeGym's "Instructor First" strategy and how they plan to invest millions to build a community.✅ The "Drop Dead Rule": A brilliant leadership hack for creating a truly resilient team.✅ Their #1 Competitive Advantage: The manufacturing and logistics secret that allows them to innovate faster than anyone else.✅ A step-by-step playbook for global e-commerce expansion using Amazon as a gateway.✅ How to build a thriving company culture that attracts and retains top talent.✅ Why a "Be Human First" approach leads to better products, a stronger community, and higher profits.#Ecommerce #FounderStory #BrandBuilding #Leadership #Scaling #DigitalMarketing #Startup #BusinessStrategy

The Future of Retail is Here | UbaCart Founder Will Broome

The $10M App Bringing Amazon-Style Pricing to Physical StoresWhat if every shopper in a grocery store received personalized prices based on their unique habits? In this episode of BrainWith, we sit down with Will Broome, the resilient founder of UberCart, who is making this a reality. He shares the incredible story of raising $10 million to build an AI-powered retail app, battling giant corporations who tried to steal his idea, and finally achieving explosive results.This is a masterclass in tech entrepreneurship, retail innovation, and the power of persistence. Will breaks down how his app is increasing average spend by 19% for retailers and providing brands like Coca-Cola with unprecedented consumer data. If you're an entrepreneur, marketer, or innovator, this episode is packed with lessons on fundraising, scaling, and disrupting a multi-billion dollar industry.In this deep-dive interview, you'll learn:✅ How UberCart's AI creates dynamic, personalized pricing for every customer in real-time.✅ The fundraising playbook: How Will raised his first seed round with nothing but an idea and a powerful pitch.✅ How to protect your IP when the world's biggest companies try to steal it.✅ The "Holy Trinity" of Retail Tech: How to create value for customers, retailers, and CPG brands simultaneously.✅ The key to successful retail integration and navigating complex POS system politics.✅ Why "laser focus" on a single, powerful feature is the key to winning as a startup.✅ The future of retail media and how in-store data is becoming the most valuable asset in the world.#RetailTech #AI #Entrepreneurship #Startup #Fundraising #MarketingStrategy #Ecommerce #BigData

She Landed Barbie Fragrance Deals Without Licensing Experience

In this episode of Brandwidth, host John Klein sits down with Jennifer McKay Newton, founder of DefineMe and DefineMe Creative Studio, to talk about how she went from interior designer to fragrance entrepreneur landing licensing deals with Disney, Mattel (Barbie), and major retailers like Ulta Beauty along the way.Jennifer shares:How scent connects to identity, memory, and moodThe exact process behind developing perfumes for Ariel, Barbie, Snow White & JasmineWhat it’s really like doing a licensing deal with DisneyHer DTC journey with Shopify, Meta ads, TikTok, and influencer marketingLaunching viral products with influencers like Sniff with StephThe business model behind creative licensing, revenue share, and product designWhether you’re building a beauty brand, scaling DTC, or fascinated by brand collaborations, Jennifer brings hard-won wisdom and emotional depth to product building, marketing, and staying mission-aligned through growth.👉 Learn more at definemefragrance.com and definemecreativestudio.com💬 Drop your favorite scent or branding moment in the comments.🔔 Subscribe for more founder interviews on business, branding, and marketing.#DefineMe #JenniferMcKayNewton #FragranceBrand #DTCBeauty #DisneyCollab #TikTokMarketing #BrandwithPodcast