Built By Her

Inside a Client Relationship OS: From Onboarding to Retention

Olena, Head of Operations at Avomind, breaks down what client relationship management looks like when you’re scaling a services business: transparency from the first call, how to segments accounts (strategic, referral multipliers, niche), and what they standardize vs keep flexible. We cover early red flags, how to re-engage clients without burning the relationship, and the ops behind it all.

Humans on the Loop: Rethinking How Modern Sales Works

In this episode, we talk with Année, Chief Commercial Officer at Lepaya (ex-Google), about what actually happens when AI becomes part of your commercial engine. She breaks down the shift from rigid enterprise processes to entrepreneurial sales motions, where automation creates real lift (and where it quietly destroys quality), and why the human edge in judgment, trust, and relationships matters more than ever. A clear, honest playbook for leaders navigating AI without losing the human core.

From Posts to Pipeline: A Practical Guide to Using LinkedIn for Growth

In this episode, Alina Kovalchuk breaks down how LinkedIn actually works — not as a content platform, but as a relationship engine. She shares why your “paper ICP” often behaves differently on LinkedIn, how to build a posting system you’ll stick to, and why comments, profile views, and real conversations matter more than impressions. From idea banks and weekly themes to engagement habits and alt-text SEO, Alina lays out a simple, human, scalable approach to LinkedIn that founders, operators, and marketing teams can actually use.

From Risk to Resilience: The Operator’s Guide to Leadership

In this episode, Carol, Chief of Staff at Dealfront, breaks down her 3Ms of communication — Mobilize, Motivate, Mend, a framework for driving alignment, trust, and progress across teams. From calculated risk-taking (inspired by her poker skills) to building belonging in a remote-first culture, Carol offers a candid look at what it really takes to lead through clarity, empathy, and momentum.

From Product to Pricing: Giving Marketing Its Seat at the Table

In this episode, Milda , VP Marketing, shares how to bridge product, marketing, and sales into one revenue system. She breaks down her Product → Pipeline framework built on the 5Ps — Product, Positioning, Pricing, Promotion, and Pipeline and explains how alignment, not attribution, drives sustainable growth. We discuss how to create a shared GTM language, the role of marketing in pricing and value perception, why real positioning happens in customer conversations, and how AI supports execution without replacing judgment.