AI Adoption Playbook for Sales, CS and Marketing | Charlotte Lucas, ScorePlay
AI adoption usually breaks when companies try to force it top-down or keep it stuck in experimentation.
Charlotte Lucas is Head of Strategy at ScorePlay, where she’s driving AI adoption across the business to help teams in sales, customer success, marketing, and operations move faster and work smarter. As ScorePlay competes in sports broadcasting with a lean team, Charlotte is building practical AI workflows that save time, improve execution, and help teams scale without losing the human touch.
In this episode of Business AI Explained, we break down what AI adoption actually looks like when it works: how to get buy-in, where to start, which workflows to prioritize, and how to combine executive sponsorship with team-level ownership. We also cover how AI can support relationship-driven work, why shared learning matters, and how to build trust in AI outputs across the company.
We cover:
* Why AI adoption works best when leadership sponsors it, but teams own the use cases
* How to start with small, practical workflows that build trust quickly
* How ScorePlay is using AI across lead generation, deal desk ops, customer success, and marketing
* Why peer learning, internal sessions, and shared channels accelerate adoption
* How to match the right AI tools to the right teams
* What strong governance looks like: access, review loops, and exception handling
* How AI can strengthen relationship-driven work instead of replacing it
* Why automating high-impact, low-complexity workflows creates leverage across the business
* How unstructured data can become a strategic advantage with the right AI workflows
* What it takes to build an AI culture that works both top-down and bottom-up
This conversation is for founders, operators, GTM leaders, strategy teams, and department heads trying to move from AI experimentation to real adoption across the company.
Episode length: ~45 minutes
👤 ABOUT THE GUEST
Charlotte Lucas
Head of Strategy, ScorePlay
Charlotte Lucas leads strategy at ScorePlay and is driving AI adoption across the company to help teams save time, improve execution, and support sales, customer success, and marketing at scale.
→ LinkedIn: https://www.linkedin.com/in/charlotte-lucas-ba479125/ [https://www.linkedin.com/in/charlotte-lucas-ba479125/]
→ Company: https://www.scoreplay.io/ [https://www.scoreplay.io/]
🔗 WORK WITH VLAD
If you’re implementing AI in your operations and want hands-on help building real workflows:
👉 https://www.elementsagents.com/ [https://www.elementsagents.com/]
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