Business & Beyond Podcast

Importance Of Customer Care

In the latest episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler is joined once again by Samuel Oakey III, President of Oakey's Funeral Service & Crematory, for a thoughtful conversation on compassion, trust, and service. Sammy shares how Oakey’s works to provide uncompromised customer care for families navigating some of the hardest days of their lives. From hiring the right people to investing in training, education, and professionalism, this episode highlights the importance of empathy and consistency in building trust within the community. This conversation goes beyond business and offers a meaningful look at what it takes to serve others with dignity, compassion, and integrity when it matters most. Watch, listen, or download the full episode now and hear how one local business continues to set the standard for care in our region. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

Knowing The Value Of Your Business

In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler sits down with Wayne Firebaugh of Wayne Firebaugh Inc. for a strategic conversation on business value and long term planning. Wayne shares clear, practical insight into how leaders should evaluate their business beyond emotion, understand true market value, and prepare for future transitions. The discussion bridges high level strategy with real world application, offering guidance that resonates whether you are leading a large organization or building a growing small business. If you are thinking about growth, succession, or simply gaining a clearer picture of where your business stands today, this episode delivers perspective that can help you make more informed decisions for what comes next. 📺: Watch the premiere of this episode here ➡️ 📻: Download and Listen on all major platforms here ➡️ https://rss.com/podcasts/business-beyond-podcast-presented-by-bbb-serving-western-virginia/ [https://rss.com/podcasts/business-beyond-podcast-presented-by-bbb-serving-western-virginia/] ----------------------------------------- ----------------------------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content. #BBB #BusinessAndBeyond #Podcast #NewEpisode #SmallBusiness #MarketValue #BrandStrategy #SuccessionPlanning #WhyWeAreHere

Back To Basics: Marketing

Marketing isn’t just a piece of your business strategy. It can be the difference between growth and getting left behind. In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler sits down with Becky Freemal, Chief Marketing Officer and Founder of The Market Exec for a practical and insightful conversation on marketing fundamentals that every business should understand. From building a strong foundation to staying consistent with your messaging, Becky breaks down the core elements that drive visibility, trust, and long term success. The discussion highlights why marketing is not optional in today’s landscape and how businesses can position themselves to stand out in competitive markets. Whether you are just getting started or looking to refine your strategy, this episode offers clear, actionable insights to help you market your business with purpose and confidence. Watch or listen now to learn how the right approach to marketing can set your business up for sustained success. ------------------------------------------------------------------------------------------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

Moving Forward With A Major Rebrand

In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, Julie Wheeler sits down with Allen Lawrence, General Manager of the Salem RidgeYaks to discuss the team’s transition from the Salem Red Sox into a bold new identity. Allen shares insight into what sparked the rebrand, the strategy and thought process behind the change, and how the organization is working to connect with fans in a new and meaningful way. The conversation also looks ahead to the upcoming season, what supporters can expect at the ballpark, and how the team is building excitement across the region. From branding and community engagement to the future of baseball in the Roanoke Valley, this episode offers a behind the scenes look at a major moment for a local franchise. Watch or listen now to hear the full story. ---------------------------------------------------- ---------------------------------------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content. ---------------------------------------------------- ---------------------------------------------------- Brand Identity Rebrand Minor League Baseball Salem RidgeYaks BBB Marketing

Optimizing Your Online Presence

Your website is often your first impression — is it working for your business, or against it? In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler is joined by returning guest Jen Slightham, CEO of 434 Marketing in Lynchburg, for a timely conversation on optimizing your online presence. From building a strong, recognizable brand to ensuring your website is functional, user-friendly, and effective, this episode dives into what businesses need to succeed in today’s digital landscape. Julie and Jen discuss common website pitfalls, the importance of keeping your site current and competitive, and how your online presence can directly impact credibility, visibility, and growth. ------------------------------------------------ ------------------------------------------------ Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content. ------------------------------------------------ ------------------------------------------------ Small Business Online Presence Websites Branding Digital Footprint