Business Growth Spotlight

Ep. 206 The Power of One Conversation and How It Can Transform Your Business

Show Notes: What if the biggest growth strategy in your business is not another tool, platform, or process but a better conversation? In this episode of Business Growth Spotlight, Heidi Schalk sits down with Ginine Capozzi, Founder of Knowledge Force Consulting, to explore how leadership, culture, mindset, and intentional conversations create sustainable business growth. Ginine shares the story behind her "Power of One" philosophy and explains why one conversation, one idea, and one intentional action can change the trajectory of a business and a career. The conversation dives into leadership development mistakes organizations commonly make, how AI is changing the future of work, why human skills are becoming more valuable than technical skills, and lessons learned from navigating business challenges over the last 14 plus years. Ginine also introduces her new program, The Long Arc Journey, a transformational experience designed for leaders asking themselves, "What's next?" Bio: Ginine M. Capozzi, Talent Development Consultant and ICF-Certified Coach As president and founder of KnowledgeForce Consulting LLC, Ginine Capozzi is a hands-on leader who pushes the boundaries of training excellence. Ginine expertly combines her knowledge of adult learning and change management with sharp business acumen, delivering impactful solutions across her work. With over 20 years of industry experience, her expertise is focused on making a difference by co-creating learning at the intersection of business and people’s needs. In 2012, she started KnowledgeForce Consulting to develop Training Reimagined® learning solutions that power businesses and help her clients expand their people’s knowledge, skills, and real-world experiences to create sustained change. Throughout her career, Ginine has held impactful roles in education and training, including instructional designer, learning solutions architect, professional coach, and business owner. She has worked with over 125 organizations, many of which are part of the US Fortune 500. She holds a Bachelor of Science (BS) from Rochester Institute of Technology in Printing Management and Packaging Science and a Master of Education Degree (M.Ed.) in Career and Technical Education with a concentration in Adult Education from Buffalo State College. She is certified in Hogan Assessments, HBDI® Assessments, Whole Brain® Thinking and The B▢X® Experience. Additionally, Ginine is an ICF-ACC Certified CoActive Coach and Sententia Gamification Master Craftsman. Ginine served as a panelist alongside several notable industry leaders, including Siemens president Barbara Humpton and Empire State Development CEO Hope Knight, to discuss Upskilling for the Digital Future at the University at Buffalo's School of Engineering and Sciences. Ginine has shared her expertise as a featured speaker on numerous podcasts, panels, and industry conferences, most recently presenting insights at NYPWA’s Winter Conference (2026) and at GamiCon48V (2026). She is also a published author who has a featured contribution to a best-selling anthology on learning experience design. Several regional media outlets and industry organizations have featured her work and expertise, including Buffalo Business First, WIVB Buffalo News 4, University at Buffalo’s Center for Entrepreneurship, and ATD Buffalo Niagara. __________________________________________ About KnowledgeForce Consulting LLC KnowledgeForce Consulting LLC is a certified NYS woman-owned talent development firm providing training and development services to a vast array of New York State government agencies, companies, businesses, and organizations throughout the U.S. KnowledgeForce Consulting’s president, Ginine Capozzi, is a strategic learning and development (L&D) professional who founded the firm in 2012 based on her belief that an organization’s workforce is its “knowledge force” and that leveraging people’s knowledge and experience is the secret to sustained success. KnowledgeForce Consulting’s service offerings include L&D strategic planning, customized instructional design, e-learning and behavioral assessments, and in-person or virtual facilitation, including leadership coaching. Through its services, the firm partners with organizations in all industries to expand the knowledge, skills, and real-world experiences of their greatest asset – their people – to drive change and improve performance. To learn more about KnowledgeForce Consulting LLC, visit www.knowledgeforceconsulting.com. To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/in/gininecapozzi/ [https://www.linkedin.com/in/gininecapozzi/] YouTube: https://www.youtube.com/@trainingreimagined  [https://www.youtube.com/@trainingreimagined] Website:  www.knowledgeforceconsulting.com  [http://www.knowledgeforceconsulting.com] Website:  www.longarcjourney.com  [http://www.longarcjourney.com] Connect with me: LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/ [https://www.linkedin.com/in/heidischalkcoaching/] 🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint [https://spotlighttoscale.com/blueprint] 🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah [https://myhlhgrowthsolutions.com/leah]

Ep. 205 Why More Content Does Not Always Mean More Growth for Coaches with Andrew Chesnutt

Show Notes: In this episode of Business Growth Spotlight, Heidi Schalk sits down with Andrew Chesnutt, founder of Authority Forge, to discuss what it really takes to build authority, simplify marketing, and grow a sustainable business. With over 20 years of experience in learning and development and more than a decade in entrepreneurship, Andrew shares how he transformed his expertise into helping coaches and founders manage marketing overwhelm while focusing on the work they do best. This conversation dives into founder marketing, the balance between personal storytelling and business content, the role of AI in modern business, and why entrepreneurs often struggle by trying to do everything themselves. Andrew also opens up about costly lessons learned, including a failed $15,000 marketing campaign, hiring mistakes, business pivots, and strategies that now consistently drive growth. Discover practical insights on content strategy, authentic storytelling, pivoting, and leveraging AI effectively.  If you're a coach, entrepreneur, or founder looking to create visibility, build authority, and scale strategically, this episode delivers practical insights you can implement immediately. To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/in/andrewchesnutt/ [https://www.linkedin.com/in/andrewchesnutt/] Instagram:  https://www.instagram.com/theauthorityforge/ [https://www.instagram.com/theauthorityforge/]  Website:  https://theauthorityforge.com/ [https://theauthorityforge.com/]  Connect with me: LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/ [https://www.linkedin.com/in/heidischalkcoaching/] 🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint [https://spotlighttoscale.com/blueprint] 🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah [https://myhlhgrowthsolutions.com/leah]

Ep. 204 Navigating Menopause, Weight Loss, and Professional Life with Dr. Heather Awad

Show Notes: In this episode of the Business Growth Spotlight, Heidi Schalk talks with Dr. Heather Awad, family physician and certified coach, about helping professional women navigate menopause and achieve sustainable weight loss. Dr. Heather shares her personal journey through midlife weight challenges, how she developed Vibrant MD’s flexible, science-backed approach, and the power of virtual group coaching for professional women. Listeners will learn: * Why traditional diet and exercise methods often fail during menopause * How Dr. Heather’s approach combines medical expertise with coaching for lasting results * The role of community and group coaching in achieving weight loss and confidence * Strategies for growing a virtual health business and marketing effectively to midlife women * Upcoming projects including a book on menopause weight loss and plans to make programs evergreen Whether you’re navigating midlife weight challenges or looking to scale a service-based business online, this episode is packed with practical insights and inspiration. Bio* Heather Awad, MD is a family doctor and certified coach helping professional women at menopause and beyond to lose the weight that won’t budge. Her proven system works with their hormone changes instead of against them, showing women how to enjoy food, reset their metabolism, and achieve lasting results—without dieting or willpower. She also hosts the Vibrant Menopause podcast, where she shares real-life strategies for weight loss and midlife health. To connect with our guest, click on the links below: Instagram: https://www.instagram.com/heatherawadmd/ [https://www.instagram.com/heatherawadmd/] Facebook: https://www.instagram.com/heatherawadmd/ [https://www.instagram.com/heatherawadmd/] LinkedIn: https://www.linkedin.com/in/heatherawadmd?trk=public_post_feed-actor-name [https://www.linkedin.com/in/heatherawadmd?trk=public_post_feed-actor-name] YouTube: https://www.youtube.com/@heatherawadmd7858 [https://www.youtube.com/@heatherawadmd7858] Website:  https://www.vibrant-md.com/  [https://www.vibrant-md.com/] 🎁Free Gift: https://www.vibrant-md.com/breakfast  [https://www.vibrant-md.com/breakfast] Connect with me: LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/ [https://www.linkedin.com/in/heidischalkcoaching/] 🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint [https://spotlighttoscale.com/blueprint] 🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah [https://myhlhgrowthsolutions.com/leah]

Ep. 203 Treating People Not Numbers: Inside the Virtual Midwest Concussion Clinic with Matt Campbell

Show Notes: In this episode, Matt Campbell, co-founder and owner of Virtual Midwest Concussion Clinic, joins host Heidi Schalk to share his journey building a 100% virtual concussion care practice that is changing how patients experience brain injury recovery. From unexpected business origins to navigating a pandemic pivot, Matt opens up about what it truly means to put patients first in a healthcare system that often leaves concussion sufferers behind. Matt breaks down why the traditional medical model fails concussion patients and how his virtual clinic fills a critical gap for adults who have been dismissed, misdiagnosed, or simply left without answers. He walks through his multi-system treatment approach that includes vision therapy, vestibular therapy, cognitive rehabilitation, and lifestyle modification coaching, all delivered virtually so patients never have to risk making their symptoms worse by driving to an appointment. The conversation also digs into the business side of running a specialized niche clinic as a solo founder. Matt shares how word of mouth, consistent free content, TikTok lives, monthly webinars, and a commitment to radical accessibility have become his most powerful growth tools. He also addresses why he operates on a flat rate cash pay model, how AI and automation are helping him run lean without sacrificing the patient experience, and what revenue leaks he sees most commonly in concussion care practices. Bio: As the Owner of the Midwest Concussion Clinic, I have created a business from the ground up that specializes in the evaluation, diagnosis and treatment of concussions and Persistent Post Concussion Symptoms (PPCS). With over 10 years of experience in concussion management as an Athletic Trainer and Certified Brain Injury Specialist, my goal is to provide a unique and patient centered experience for anyone struggling with their brain injury recovery.  You’re not a number. You’re a person in our clinic and that will always be our main focus. We treat all aspects of the individual after a concussion, not just their symptoms.  To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/in/matt-campbell-lat-atc-aib-vrc-v2fit-itat-2bb28053/ [https://www.linkedin.com/in/matt-campbell-lat-atc-aib-vrc-v2fit-itat-2bb28053/]  Website:  https://mwconcussion.com/ [https://mwconcussion.com/]  Connect with me: LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/ [https://www.linkedin.com/in/heidischalkcoaching/] 🎁 Grab your Spotlight to Scale Blueprint:   https://spotlighttoscale.com/blueprint [https://spotlighttoscale.com/blueprint] 🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah [https://myhlhgrowthsolutions.com/leah]

Ep. 202 Physician Entrepreneurs: How to Bring a New Medical Technology to Market Without Waiting for Perfect Conditions with Dr. Michael Rubenstein

Show Notes: In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Dr. Michael Rubenstein, co-founder of Relief Now Laser Centers. Dr. Mike shares his remarkable journey from sales and marketing to becoming a chiropractor, and ultimately building a differentiated laser pain relief brand that has grown into an unfranchise model with locations across the United States and even Dubai. He breaks down the business model behind Relief Now Laser Centers, how they help both patients and doctors, and why laser therapy is the future of non-invasive pain treatment.  Key Takeaways 1.     Differentiation is survival. In a commoditized market, finding a unique clinical offering is the key to long-term growth and profitability. 2.     Laser therapy expands your patient universe. By operating as a laser pain center rather than a traditional chiropractic office, you can attract the 87% of people who would never seek chiropractic care. 3.     Start before you are ready. Dr. Mike and his partner launched Relief Now during a global pandemic because they finally had time to build the systems, not because conditions were perfect. 4.     Referrals are still king. Even in the age of digital marketing, 80% of Relief Now's B2B growth comes from relationships and referrals built over years of practice. 5.     AI is a back-end game changer. From CRM automations to call bots to lead reactivation, AI tools like GoHighLevel and Claude are helping practices run leaner and smarter. 6.     Top of funnel is the ultimate bottleneck. When your product sells itself once people see it, the real challenge becomes generating a consistent flow of qualified leads. 7.     Success leaves clues. Find someone who has already built what you want to build, mimic their path, and collapse your timeline. To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/in/michael-rubenstein-dc-b1373491/ [https://www.linkedin.com/in/michael-rubenstein-dc-b1373491/] Website:  https://thelasermasters.com/ [https://thelasermasters.com/] Connect with me: LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/ [https://www.linkedin.com/in/heidischalkcoaching/] 🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint [https://spotlighttoscale.com/blueprint] 🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah [https://myhlhgrowthsolutions.com/leah]