Business On Track

Monitoring your Digital Presence

When it comes to being found online nothing happens by accident. When it does, it just takes one business to step up with the help of a professional marketing agency to knock the others off their perch. Paul at Buzzlink Digital, knows this all too well. In this podcast, Paul explains how Buzzlink Digital uses an entire process to create an effective all-round process. With his help, his clients gain more stability in their ranking position on Google. Find out about the tools business owners can use to automate some of the standard tasks involved in optimising their online presence and how they can save money with the tools that Buzzlink Digital offers.

Marketing has different types and forms

We all know that to be online you need to create content. In this podcast Eva from Zon Media Branding exposes a hack that you can use to get your content written up quickly and more easily than you might have imagined. With so many marketing methods out there, how would you know which ones you should be using? Even though so many areas of marketing exist you need to know how to play it safe.  Hear how business owners can make the best use of the platforms they are currently on, and you will find out why Zon Digital Services made the switch to Zon Media Branding.

Using Video to Grow Your Business

They say that you only get one chance to make a good first impression. By capturing that moment on video, you are able to use the perfect first impression everytime you present your business. Jack McMahon has grown his business Final Cut Videography, through the art of using video in the business world. His work ranges from professional profiles to training programs that help relieve business owners from the repetitive tasks associated with presenting the same information over and over again. In this week's podcast, Jack explains how businesses use his work to create an impact online and how their business can benefit by including video in their business assets at any stage of their business journey.

The Value of Money

If Business On Track represents the happy entrepreneur, then Peter Ziggy from 3P is the happy financier. According to ‘Ziggy’, when it comes to money, wealth, and financial independence, people get confused by having too many options and end up being overwhelmed. Peter sees this confusion as a result of people trying to align their decisions on money alone when in reality, these decisions these people need to make have more to do with the lifestyle they want to live and how their money can help them in achieving these life and health goals. Listen in and learn from Ziggy about the basic necessities that everyone should cover when it comes to personal finance and life-lessons.

Start with a little win

Tracy is all too aware of the technophobia that plagues so many business owners. Acknowledging that some people are far too comfortable with their old ways, Tracy boils down the reasons for why these mental barriers occur and create stepping stones to help her clients in bridging that gap.  By using slow and steady methods, Tracy’s clients are able to start implementing new procedures and begin breaking down some of those barriers that are holding them back from being able to operate at their best.  For many of Tracy’s clients, she sees that understanding where to begin when it comes to incorporating technology, is the part that causes the initial paralysis that stops them from taking any further action.  In this podcast, Tracy talks about the different methods that business owners can use to take them over this mental hurdle and feel more comfortable about their transition into the digital arena.