Business Unscripted - Triumph Business Solutions

You Are Probably Calculating Gross Margin Wrong

1 h 23 min · 22. maj 2026
episode You Are Probably Calculating Gross Margin Wrong cover

Description

Most business owners think they're running a 40% margin. The math usually says otherwise — and that gap quietly costs them thousands. In this episode, Dave and co-host Duarne break down how to actually price for profit: the gross-profit-margin formula most owners get wrong, why anything under 30% leaves almost nothing to run the business on, and how to quote bigger projects without giving away the work. Then they get real about AI for small business — why most owners have tried it but only a fraction actually use it, and the simple priority shift that separates the two. Plus two hard-earned cautionary tales: a scraped API key that burned $500 in 20 minutes, and 600,000 bot signups that took down a domain. In this episode: - The gross-margin mistake that turns a 40% target into 28% - How to price so every job actually pays the bills - Why "I don't have time for AI" is really a priorities problem - Real security lessons from two expensive mistakes If you've ever competed on price and felt the squeeze, this one will change how you think about your numbers. Episode 62 Send us Fan Mail [https://www.buzzsprout.com/2461667/fan_mail/new] Visit www.triumphbusinesssolutions.pro to learn more about our services and our Profit First Cash Clarity Programs. Learn more about Triumph Business Solutions www.triumphbusinesssolution.pro Receive a Complimentary Business Stability Snapshot and see how your business stacks up again 100,000+ successful businesses. https://triumphbusinesssolutions.pro/triumph-assessment Schedule a 30-Minute Cash Clarity Conversation - Guaranteed Value or full refund - $97: https://stan.store/TriumphBusinessSolutions Want to be a guest on the podcast? Register for a future episode here:  https://calendar.triumphbusinesssolutions.pro/businessunscriptedguest

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65 episodes

episode You Don't Get Freedom First — Earn It With Accountability | Business Unscripted Ep. 65 artwork

You Don't Get Freedom First — Earn It With Accountability | Business Unscripted Ep. 65

Your calendar is telling the truth about your business, even when your motivation isn't. In this solo episode, Dave digs into the part of entrepreneurship nobody says out loud: early on, you don't get freedom by default — you earn it. That means dropping the 40-hour-week mindset while you're still growing, having honest "mirror moment" check-ins on your own effort, and treating every hour as time you'll have to make up, because no one hands an owner PTO. Then it gets tactical: - Run a simple time study: plan your ideal week, then track the real one and fix the variance - Fill your calendar completely so blank space doesn't turn into distraction - Do outreach during your ICP's "golden hours," when they're actually active - Use AI as a weekly review partner that holds you accountable From there, Dave walks through five repeatable workflows every service business should systemize: a social content engine trained on your own podcast and client-call transcripts, a research and lead-gen engine, follow-up and email drafting in your voice, a cross-platform messaging system, and an onboarding process that removes the manual work. Plus why you shouldn't run ads until your systems can handle the volume, why "prompt engineering" is giving way to clear preferences and guardrails, and a quick branding story about a restaurant hiding in plain sight. If you want more time back without losing momentum, this one's your roadmap. Episode 65 Send us Fan Mail [https://www.buzzsprout.com/2461667/fan_mail/new] Visit www.triumphbusinesssolutions.pro to learn more about our services and our Profit First Cash Clarity Programs. Learn more about Triumph Business Solutions www.triumphbusinesssolution.pro Receive a Complimentary Business Stability Snapshot and see how your business stacks up again 100,000+ successful businesses. https://triumphbusinesssolutions.pro/triumph-assessment Schedule a 30-Minute Cash Clarity Conversation - Guaranteed Value or full refund - $97: https://stan.store/TriumphBusinessSolutions Want to be a guest on the podcast? Register for a future episode here:  https://calendar.triumphbusinesssolutions.pro/businessunscriptedguest

15. juni 20261 h 0 min
episode Build Internal Tools Without a Six-Figure Budget | Business Unscripted Ep. 64 artwork

Build Internal Tools Without a Six-Figure Budget | Business Unscripted Ep. 64

A system you don't review isn't a system — it's a comfort blanket. Dave and co-host Duarne Bernhagen open with a real story: a client had performance reports running for 12 months, never opened them, and missed a remote staffer whose output had quietly dropped about 50%. A flood of “just checking in” updates made it feel like everything was fine. It wasn't. From there we get practical about using AI and simple automation to actually run a business: setting KPI thresholds that trigger alerts, turning 20-page reports into one-page “am I winning or losing?” scorecards, and factoring the real cost of failure and learning into your pricing instead of pretending version one will be perfect. We also make the case that custom internal software no longer costs six figures. You can turn a tracking spreadsheet into a mobile KPI dashboard, modernize a legacy database into a usable app, and even productize an internal tool to resell later — without a $100K build. We cover the parts people forget too: hosting, storage, API tokens, ongoing maintenance, and security hardening. And we cut through the noise: why most AI content is outdated within a week, why open-source “skills” can hide malicious code, and why AI is still an entry-level intern that needs the full picture before it can help. If you've felt behind on AI, you're not — only about 8% of small business owners actually use it day to day. Start with two lists, pick one high-impact problem, and build. Enjoying the show? Follow Business Unscripted wherever you listen and share it with a business owner who needs it. Episode 64 Send us Fan Mail [https://www.buzzsprout.com/2461667/fan_mail/new] Visit www.triumphbusinesssolutions.pro to learn more about our services and our Profit First Cash Clarity Programs. Learn more about Triumph Business Solutions www.triumphbusinesssolution.pro Receive a Complimentary Business Stability Snapshot and see how your business stacks up again 100,000+ successful businesses. https://triumphbusinesssolutions.pro/triumph-assessment Schedule a 30-Minute Cash Clarity Conversation - Guaranteed Value or full refund - $97: https://stan.store/TriumphBusinessSolutions Want to be a guest on the podcast? Register for a future episode here:  https://calendar.triumphbusinesssolutions.pro/businessunscriptedguest

5. juni 20261 h 23 min
episode The Real Cost of Going Legit with Chris Hag | Business Unscripted Ep. 63 artwork

The Real Cost of Going Legit with Chris Hag | Business Unscripted Ep. 63

Most people don't fail at business because they're lazy. They fail because they price from anxiety, lead from old habits, and underestimate what "legit" really costs. We're joined by Chris Hag, owner of High Standard Hauling and Junk Removal, for a candid conversation about the jump from a stable CDL career into entrepreneurship. Chris walks through hitting the ceiling in traditional jobs, the turning point that pushed him to go all in, and the hard truth behind the freedom myth: early on, you often trade a 50-hour week for a 100-hour week. We also get into the personal side of business growth, including legacy, the ripple effect your choices have on family, and what kids actually learn when they watch you build something from scratch. Then we go deep on the practical fundamentals: the sticker shock of commercial vehicle insurance, workers' comp, and overhead, and why competing on low prices can trap you in a race you cannot win. We break down how knowing your gross profit margin changes everything, especially when you're negotiating a major contract and need the confidence to hold the line. Finally, we talk leadership and hiring: how transparency can backfire with the wrong team member, how to think about capacity thresholds before you're overloaded, and how to build resilience when equipment, employees, and liability make every decision feel high stakes. If you're growing a service business and want better pricing strategy, stronger leadership, and a more durable business mindset, hit play. Subscribe, share this with a business owner who needs it, and leave a review with the lesson that stuck with you. Episode 63 Send us Fan Mail [https://www.buzzsprout.com/2461667/fan_mail/new] Visit www.triumphbusinesssolutions.pro to learn more about our services and our Profit First Cash Clarity Programs. Learn more about Triumph Business Solutions www.triumphbusinesssolution.pro Receive a Complimentary Business Stability Snapshot and see how your business stacks up again 100,000+ successful businesses. https://triumphbusinesssolutions.pro/triumph-assessment Schedule a 30-Minute Cash Clarity Conversation - Guaranteed Value or full refund - $97: https://stan.store/TriumphBusinessSolutions Want to be a guest on the podcast? Register for a future episode here:  https://calendar.triumphbusinesssolutions.pro/businessunscriptedguest

1. juni 20261 h 21 min
episode You Are Probably Calculating Gross Margin Wrong artwork

You Are Probably Calculating Gross Margin Wrong

Most business owners think they're running a 40% margin. The math usually says otherwise — and that gap quietly costs them thousands. In this episode, Dave and co-host Duarne break down how to actually price for profit: the gross-profit-margin formula most owners get wrong, why anything under 30% leaves almost nothing to run the business on, and how to quote bigger projects without giving away the work. Then they get real about AI for small business — why most owners have tried it but only a fraction actually use it, and the simple priority shift that separates the two. Plus two hard-earned cautionary tales: a scraped API key that burned $500 in 20 minutes, and 600,000 bot signups that took down a domain. In this episode: - The gross-margin mistake that turns a 40% target into 28% - How to price so every job actually pays the bills - Why "I don't have time for AI" is really a priorities problem - Real security lessons from two expensive mistakes If you've ever competed on price and felt the squeeze, this one will change how you think about your numbers. Episode 62 Send us Fan Mail [https://www.buzzsprout.com/2461667/fan_mail/new] Visit www.triumphbusinesssolutions.pro to learn more about our services and our Profit First Cash Clarity Programs. Learn more about Triumph Business Solutions www.triumphbusinesssolution.pro Receive a Complimentary Business Stability Snapshot and see how your business stacks up again 100,000+ successful businesses. https://triumphbusinesssolutions.pro/triumph-assessment Schedule a 30-Minute Cash Clarity Conversation - Guaranteed Value or full refund - $97: https://stan.store/TriumphBusinessSolutions Want to be a guest on the podcast? Register for a future episode here:  https://calendar.triumphbusinesssolutions.pro/businessunscriptedguest

22. maj 20261 h 23 min
episode How Clear Agreements Let You Raise Prices Without Losing Clients artwork

How Clear Agreements Let You Raise Prices Without Losing Clients

Most pricing problems aren't pricing problems — they're agreement problems. This episode shows how clear agreements and upfront expectations let you raise prices, enforce late fees, and keep clients happy doing it. Dave Worden breaks down the systems behind durable, profitable client relationships: building price increases into your agreements so they're expected, why every contract needs a late fee, and how to set expectations that kill scope creep before it starts. He also gets practical on AI for small business — why you're not as behind as you think, and how to use it as guardrails instead of a crutch. In this episode: • The pricing approach that makes clients comfortable with increases • Why a late fee belongs in every contract — and how to frame it • Setting expectations that stop scope creep • Using AI as guardrails (and why you're not behind) • The three levels of service and landing your first advisory clients Episode 61 Send us Fan Mail [https://www.buzzsprout.com/2461667/fan_mail/new] Visit www.triumphbusinesssolutions.pro to learn more about our services and our Profit First Cash Clarity Programs. Learn more about Triumph Business Solutions www.triumphbusinesssolution.pro Receive a Complimentary Business Stability Snapshot and see how your business stacks up again 100,000+ successful businesses. https://triumphbusinesssolutions.pro/triumph-assessment Schedule a 30-Minute Cash Clarity Conversation - Guaranteed Value or full refund - $97: https://stan.store/TriumphBusinessSolutions Want to be a guest on the podcast? Register for a future episode here:  https://calendar.triumphbusinesssolutions.pro/businessunscriptedguest

15. maj 20261 h 13 min